BusinessDesk vs NZ Herald:Which is more popular by branded search in New Zealand?
In August 2026, NZ Herald had more branded searches than BusinessDesk among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to BusinessDesk’s 5.8K, and held a 27.5% Share of Search versus BusinessDesk’s 0.07%.
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Which is more popular in search, BusinessDesk or NZ Herald?
Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Herald, BusinessDesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Stuff | NZ Herald | RNZ | 1News | Otago Daily Times | The Press | The Spinoff | The Post | interest.co.nz | Newsroom | BusinessDesk |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 28.1% | 8.5% | 5.7% | 4.3% | 1.4% | 0.71% | 0.47% | 0.5% | 0.27% | 0.06% |
| Nov 2025 | 48.6% | 29.9% | 8.1% | 6.2% | 3.9% | 1.2% | 0.7% | 0.49% | 0.53% | 0.29% | 0.07% |
| Dec 2025 | 48.7% | 30% | 8.1% | 6.2% | 3.9% | 1.2% | 0.66% | 0.42% | 0.43% | 0.22% | 0.05% |
| Jan 2026 | 51.3% | 27.1% | 8.7% | 6.8% | 3.4% | 1.1% | 0.52% | 0.38% | 0.37% | 0.26% | 0.05% |
| Feb 2026 | 51.1% | 26.7% | 8.6% | 6.6% | 4.1% | 1.3% | 0.6% | 0.43% | 0.45% | 0.23% | 0.07% |
| Mar 2026 | 51.5% | 26.7% | 8.6% | 6.6% | 3.4% | 1.1% | 0.7% | 0.41% | 0.45% | 0.31% | 0.06% |
| Apr 2026 | 51.7% | 26.7% | 8.7% | 6.7% | 3.4% | 1.1% | 0.63% | 0.38% | 0.45% | 0.21% | 0.06% |
| May 2026 | 53.3% | 24.7% | 8.9% | 6.1% | 3.8% | 1.2% | 0.79% | 0.41% | 0.43% | 0.24% | 0.06% |
| Jun 2026 | 54.8% | 24.3% | 7.9% | 6.1% | 3.8% | 1.2% | 0.69% | 0.48% | 0.42% | 0.23% | 0.06% |
| Jul 2026 | 52.8% | 26.9% | 8.2% | 5.7% | 3.6% | 1.1% | 0.6% | 0.39% | 0.42% | 0.22% | 0.07% |
| Aug 2026 | 51.6% | 27.5% | 8.2% | 5.8% | 3.5% | 1.3% | 0.79% | 0.45% | 0.39% | 0.26% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the BusinessDesk and NZ Herald comparison changed over the last 12 months?
3 findings
- NZ Herald was ahead of BusinessDesk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BusinessDesk’s estimated Share of Search among news publishers in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 4.6K to 5.8K.
- Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand moved from 28.1% to 27.5%, and its estimated monthly branded searches moved from 2.2M to 2.3M.
How did search popularity change for New Zealand news publishers in August 2026?
2 changes
In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%.
Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BusinessDesk’s and NZ Herald’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BusinessDesk
4 branded search terms
- business desk
- BusinessDesk
- businessdesk nz
- businessdesk quiz
NZ Herald
19 branded search terms
- herald
- herald news
- herald nz
- herald quiz
- New Zealand Herald
- new zealand herald quiz
- NZ Herald
- nz herald afternoon quiz
- nz herald breaking news
- nz herald latest news
- nz herald morning quiz
- nz herald news
- nz herald quiz
- nz herald sport
- nz herald subscriptions
- nzherald
- nzherald co nz
- the herald
- the new zealand herald
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.