Brandwave

1News vs NZ Herald:Which is more popular by branded search in New Zealand?

In August 2026, NZ Herald had more branded searches than 1News among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to 1News’ 480K, and held a 27.5% Share of Search versus 1News’ 5.8%.

Share of Search among news publishers in New Zealand in August 2026Which is more popular in search, 1News or NZ Herald?
1News5.8%480K searches
vs
NZ Herald27.5%2.3M searches
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Which is more popular in search, 1News or NZ Herald?

Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

1News and NZ Herald among news publishers in New Zealand, by month

Share of Search by month for NZ Herald, 1News. The figures are in the table below the chart.

View monthly share of search table
MonthStuffNZ HeraldRNZ1NewsOtago Daily TimesThe PressThe SpinoffThe Postinterest.co.nzNewsroomBusinessDesk
Oct 202550%28.1%8.5%5.7%4.3%1.4%0.71%0.47%0.5%0.27%0.06%
Nov 202548.6%29.9%8.1%6.2%3.9%1.2%0.7%0.49%0.53%0.29%0.07%
Dec 202548.7%30%8.1%6.2%3.9%1.2%0.66%0.42%0.43%0.22%0.05%
Jan 202651.3%27.1%8.7%6.8%3.4%1.1%0.52%0.38%0.37%0.26%0.05%
Feb 202651.1%26.7%8.6%6.6%4.1%1.3%0.6%0.43%0.45%0.23%0.07%
Mar 202651.5%26.7%8.6%6.6%3.4%1.1%0.7%0.41%0.45%0.31%0.06%
Apr 202651.7%26.7%8.7%6.7%3.4%1.1%0.63%0.38%0.45%0.21%0.06%
May 202653.3%24.7%8.9%6.1%3.8%1.2%0.79%0.41%0.43%0.24%0.06%
Jun 202654.8%24.3%7.9%6.1%3.8%1.2%0.69%0.48%0.42%0.23%0.06%
Jul 202652.8%26.9%8.2%5.7%3.6%1.1%0.6%0.39%0.42%0.22%0.07%
Aug 202651.6%27.5%8.2%5.8%3.5%1.3%0.79%0.45%0.39%0.26%0.07%
Sep 2026———————————

How has the 1News and NZ Herald comparison changed over the last 12 months?

  • NZ Herald was ahead of 1News in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, 1News’ estimated Share of Search among news publishers in New Zealand moved from 5.7% to 5.8%, and its estimated monthly branded searches moved from 452K to 480K.
  • Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand moved from 28.1% to 27.5%, and its estimated monthly branded searches moved from 2.2M to 2.3M.

How did search popularity change for New Zealand news publishers in August 2026?

  1. In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%.

How each brand is measured

Brandwave collects information about searches that people make online using 1News’ and NZ Herald’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1News

12 branded search terms

  • 1 news
  • 1 news nz
  • 1News
  • 1news at six
  • 1news co nz
  • 1news live
  • 1news nz
  • 1news today
  • one news
  • one news nz
  • tvnz 1 news
  • tvnz news

NZ Herald

19 branded search terms

  • herald
  • herald news
  • herald nz
  • herald quiz
  • New Zealand Herald
  • new zealand herald quiz
  • NZ Herald
  • nz herald afternoon quiz
  • nz herald breaking news
  • nz herald latest news
  • nz herald morning quiz
  • nz herald news
  • nz herald quiz
  • nz herald sport
  • nz herald subscriptions
  • nzherald
  • nzherald co nz
  • the herald
  • the new zealand herald

How the Brand Demand Index is measured

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