Brandwave

Otago Daily Times vs RNZ:Which is more popular by branded search in New Zealand?

In August 2026, RNZ had more branded searches than Otago Daily Times among news publishers in New Zealand. RNZ was estimated to have 674K branded searches compared to Otago Daily Times’ 291K, and held an 8.2% Share of Search versus Otago Daily Times’ 3.5%.

Share of Search among news publishers in New Zealand in August 2026Which is more popular in search, Otago Daily Times or RNZ?
Otago Daily Times3.5%291K searches
vs
RNZ8.2%674K searches
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Which is more popular in search, Otago Daily Times or RNZ?

Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Otago Daily Times and RNZ among news publishers in New Zealand, by month

Share of Search by month for RNZ, Otago Daily Times. The figures are in the table below the chart.

View monthly share of search table
MonthStuffNZ HeraldRNZ1NewsOtago Daily TimesThe PressThe SpinoffThe Postinterest.co.nzNewsroomBusinessDesk
Oct 202550%28.1%8.5%5.7%4.3%1.4%0.71%0.47%0.5%0.27%0.06%
Nov 202548.6%29.9%8.1%6.2%3.9%1.2%0.7%0.49%0.53%0.29%0.07%
Dec 202548.7%30%8.1%6.2%3.9%1.2%0.66%0.42%0.43%0.22%0.05%
Jan 202651.3%27.1%8.7%6.8%3.4%1.1%0.52%0.38%0.37%0.26%0.05%
Feb 202651.1%26.7%8.6%6.6%4.1%1.3%0.6%0.43%0.45%0.23%0.07%
Mar 202651.5%26.7%8.6%6.6%3.4%1.1%0.7%0.41%0.45%0.31%0.06%
Apr 202651.7%26.7%8.7%6.7%3.4%1.1%0.63%0.38%0.45%0.21%0.06%
May 202653.3%24.7%8.9%6.1%3.8%1.2%0.79%0.41%0.43%0.24%0.06%
Jun 202654.8%24.3%7.9%6.1%3.8%1.2%0.69%0.48%0.42%0.23%0.06%
Jul 202652.8%26.9%8.2%5.7%3.6%1.1%0.6%0.39%0.42%0.22%0.07%
Aug 202651.6%27.5%8.2%5.8%3.5%1.3%0.79%0.45%0.39%0.26%0.07%
Sep 2026———————————

How has the Otago Daily Times and RNZ comparison changed over the last 12 months?

  • RNZ was ahead of Otago Daily Times in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Otago Daily Times’ estimated Share of Search among news publishers in New Zealand moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 340K to 291K.
  • Across the 11 months ending August 2026, RNZ’s estimated Share of Search among news publishers in New Zealand moved from 8.5% to 8.2%, and its estimated monthly branded searches moved from 673K to 674K.

How did search popularity change for New Zealand news publishers in August 2026?

  1. Estimated monthly branded searches for Otago Daily Times in New Zealand fell 14.6% over 11 measured months, from 340K to 291K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Otago Daily Times’ and RNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otago Daily Times

14 branded search terms

  • ODT
  • odt news
  • Otago Daily Times
  • otago daily times digital edition
  • otago daily times dunedin
  • otago daily times e edition
  • otago daily times news
  • otago daily times news today
  • otago daily times queenstown
  • otago daily times quiz
  • otago daily times rugby
  • otago daily times subscription
  • otago daily times today
  • the otago daily times

RNZ

11 branded search terms

  • news rnz
  • radio new zealand
  • RNZ
  • rnz co nz
  • rnz latest news
  • rnz new zealand
  • rnz news
  • rnz news nz
  • rnz news today
  • rnz podcast
  • www rnz co nz

How the Brand Demand Index is measured

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