Brandwave

How popular isNFL in search?

In August 2026, there were an estimated 77.9K branded searches for NFL in New Zealand which is down 82.1% over the last 11 months. NFL holds 2.1% estimated Share of Search among New Zealand sports leagues and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. NRL76.1%
  2. Premier League11.5%
  3. A-League5.7%
  4. AFL2.9%
  5. NFL2.1%
  6. NBA1.8%
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Which sports leagues compete with NFL?

NFL against sports leagues in New Zealand, by month

Share of Search by month for NRL, Premier League, A-League, AFL, NFL. The figures are in the table below the chart.

View monthly share of search table
MonthNRLPremier LeagueA-LeagueAFLNFLNBA
Oct 202514.4%24.8%15.2%0.52%16.8%28.2%
Nov 20253.5%24%16.2%0.27%14.9%41.1%
Dec 20251.8%30.8%20%0.13%14.3%33.1%
Jan 20262.2%27.8%19.9%0.16%16.9%33.1%
Feb 202610.7%34%21.2%0.32%3.4%30.4%
Mar 202634%23%14.5%1.8%0.61%26.2%
Apr 202638.4%19.1%11.9%2%0.91%27.7%
May 202633.8%20.9%10.8%1.7%0.28%32.6%
Jun 202656.7%1.3%0.86%2.4%0.57%38.2%
Jul 202685.2%3%1.8%4.2%0.72%5.1%
Aug 202676.1%11.5%5.7%2.9%2.1%1.8%
Sep 2026——————

  1. 1.NRL

    76.1%

    held 1st · 2.9M estimated branded searches · +59.6% vs prior month · -9.1 points

  2. 2.Premier League

    11.5%

    moved from 4th to 2nd · 433K estimated branded searches · +578.7% vs prior month · +8.5 points

  3. 3.A-League

    5.7%

    moved from 5th to 3rd · 214K estimated branded searches · +465.3% vs prior month · +3.9 points

  4. 4.AFL

    2.9%

    moved from 3rd to 4th · 108K estimated branded searches · +23.5% vs prior month · -1.3 points

  5. 5.NFL

    2.1%

    moved from 6th to 5th · 77.9K estimated branded searches · +413.4% vs prior month · +1.3 points

  6. 6.NBA

    1.8%

    moved from 2nd to 6th · 68.9K estimated branded searches · -36.4% vs prior month · -3.3 points

Compare search popularity between NFL and its closest rivals

How has branded search demand for NFL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NFL in New Zealand fell from 435K to 77.9K.
  • Across the 11 months ending August 2026, NFL’s estimated Share of Search among sports leagues in New Zealand decreased from 16.8% to 2.1%.
  • Across the 11 months ending August 2026, NFL’s estimated Share of Search among sports leagues in New Zealand peaked at 16.9% in January 2026 and was lowest at 0.28% in May 2026.
  • Across the 11 months ending August 2026, NFL fell from 3rd to 5th among sports leagues in New Zealand.

How did search popularity change for New Zealand sports leagues in August 2026?

  1. In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%.

  2. In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%.

  3. In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%.

  4. In August 2026, NRL lost estimated Share of Search among sports leagues in New Zealand, from 85.2% to 76.1%.

  5. In August 2026, NBA lost estimated Share of Search among sports leagues in New Zealand, from 5.1% to 1.8%.

  6. In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%.

How is NFL measured?

Brandwave collects information about searches that people make online using NFL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • cowboys nfl
  • espn nfl draft
  • nfl
  • nfl com
  • nfl denver broncos
  • nfl draft
  • nfl draw
  • nfl fantasy
  • nfl fixtures
  • nfl games
  • nfl games today
  • nfl jerseys
  • nfl ladder
  • nfl live
  • nfl near me
  • nfl nz
  • nfl online
  • nfl players
  • nfl preseason
  • nfl pro bowl
  • nfl scores
  • nfl super bowl
  • nfl teams
  • nfl tickets
  • nfl today
  • nfl vikings
  • r nfl

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How the Brand Demand Index is measured

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