Brandwave

How popular isA-League?

In September 2026, people searched for A-League by name about 254,000 times in New Zealand, a 28.3% decrease from the previous year. These searches made up 6.9% of all New Zealand sports league searches, placing A-League fourth out of eight leagues. When we asked both ChatGPT and Google AI Overviews about sports leagues, A-League appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

A-League is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. NRLShare of searches 59.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Premier LeagueShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. NFLShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. A-LeagueShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. AFLShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top sports leagues in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, A-League was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. A-League is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Super Rugby Pacific1st
  2. NRL2nd
  3. NFL3rd
  4. Premier League4th
  5. A-League5th
  6. NBA6th
  7. Super Smash7th
  8. AFL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NRL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • A-League3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super Rugby Pacific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Premier League2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NFL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NBA2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Super Smash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AFL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports leagues

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sports leagues compete with A-League?

A-League against sports leagues in New Zealand, by month

Share of searches by month for NRL, Premier League, NFL, A-League, AFL. The figures are in the table below the chart.

View monthly share of searches table
MonthNRLPremier LeagueNFLA-LeagueAFLNBASuper Rugby PacificSuper Smash
Oct 202514.8%23.6%17.3%14.2%0.52%29.2%0.34%0.03%
Nov 20253.6%23.1%15.5%14.5%0.27%42.8%0.25%0.05%
Dec 20251.8%28.9%14.7%18.8%0.13%34.1%0.19%1.3%
Jan 20262.1%25.2%16.7%17.3%0.15%32.7%0.59%5.2%
Feb 20269.3%26.3%3%16.3%0.27%26.6%18.2%0.06%
Mar 202629.2%17.9%0.52%10.1%1.5%22.6%18.1%0.01%
Apr 202633%15.2%0.78%8.8%1.7%24%16.5%<0.01%
May 202629.7%16.8%0.24%8.4%1.5%28.8%14.5%<0.01%
Jun 202647.8%1.1%0.48%0.66%2%32.4%15.6%<0.01%
Jul 202684.7%2.9%0.71%1.6%4.1%5.1%0.92%<0.01%
Aug 202676.4%11%2.1%5.5%2.9%1.8%0.33%<0.01%
Sep 202659.8%15.2%11.3%6.9%4.7%1.8%0.34%0.01%

  1. 1.NRL

    59.8%

    Held 1st. 2.2M estimated branded searches, -22.8% vs prior month. Share -16.6 points.

  2. 2.Premier League

    15.2%

    Held 2nd. 561K estimated branded searches, +36.6% vs prior month. Share +4.2 points.

  3. 3.NFL

    11.3%

    Moved from 5th to 3rd. 418K estimated branded searches, +439.1% vs prior month. Share +9.2 points.

  4. 4.A-League

    6.9%

    Moved from 3rd to 4th. 254K estimated branded searches, +22.5% vs prior month. Share +1.3 points.

  5. 5.AFL

    4.7%

    Moved from 4th to 5th. 175K estimated branded searches, +63.3% vs prior month. Share +1.9 points.

  6. 6.NBA

    1.8%

    Held 6th. 64.8K estimated branded searches, -5.7% vs prior month. Share -0.1 points.

  7. 7.Super Rugby Pacific

    0.34%

    Held 7th. 12.4K estimated branded searches, +0.49% vs prior month. Share 0 points.

  8. 8.Super Smash

    0.01%

    Held 8th. 480 estimated branded searches, +84.6% vs prior month. Share 0 points.

Compare popularity between A-League and its closest rivals

Every comparison with A-League

7 comparisons

How has branded search demand for A-League changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for A-League in New Zealand fell from 355K to 254K.
  • Across the 12 months ending September 2026, A-League’s share of searches among sports leagues in New Zealand decreased from 14.2% to 6.9%.
  • Across the 12 months ending September 2026, A-League’s share of searches among sports leagues in New Zealand peaked at 18.8% in December 2025 and was lowest at 0.66% in June 2026.
  • Across the 12 months ending September 2026, A-League rose from 5th to 4th among sports leagues in New Zealand.

How did search popularity change for New Zealand sports leagues in September 2026?

6 changes

  1. In September 2026, NFL overtook A-League and AFL to rank 3rd among sports leagues in New Zealand, with 11.3% of the searches.

  2. In September 2026, Premier League gained share of searches among sports leagues in New Zealand, from 11% to 15.2%.

  3. In September 2026, AFL gained share of searches among sports leagues in New Zealand, from 2.9% to 4.7%.

  4. In September 2026, A-League gained share of searches among sports leagues in New Zealand, from 5.5% to 6.9%.

  5. In September 2026, NRL lost share of searches among sports leagues in New Zealand, from 76.4% to 59.8%.

  6. NBA’s share of searches among sports leagues in New Zealand has lost ground for 3 months in a row, from 32.4% to 1.8% in September 2026.

How are A-League’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using A-League’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • a league
  • a league champions
  • a league draw
  • a league fixtures
  • a league flashscore
  • a league football
  • a league ladder
  • a league livescore
  • a league result
  • a league scores
  • a league tab
  • aleague
  • aleague draw
  • aleague fixtures
  • aleague ladder
  • aleague scores
  • aussie a league
  • fantasy a league
  • premier a league
  • serie a league
  • the a league

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How the Brand Demand Index is measured

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