A-League vs AFL:Which is more popular by branded search in New Zealand?
In August 2026, A-League had more branded searches than AFL among sports leagues in New Zealand. A-League was estimated to have 214K branded searches compared to AFL’s 108K, and held a 5.7% Share of Search versus AFL’s 2.9%.
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Which is more popular in search, A-League or AFL?
Compare the professional sports leagues New Zealand fans watch and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for A-League, AFL. The figures are in the table below the chart.
View monthly share of search table
| Month | NRL | Premier League | A-League | AFL | NFL | NBA |
|---|---|---|---|---|---|---|
| Oct 2025 | 14.4% | 24.8% | 15.2% | 0.52% | 16.8% | 28.2% |
| Nov 2025 | 3.5% | 24% | 16.2% | 0.27% | 14.9% | 41.1% |
| Dec 2025 | 1.8% | 30.8% | 20% | 0.13% | 14.3% | 33.1% |
| Jan 2026 | 2.2% | 27.8% | 19.9% | 0.16% | 16.9% | 33.1% |
| Feb 2026 | 10.7% | 34% | 21.2% | 0.32% | 3.4% | 30.4% |
| Mar 2026 | 34% | 23% | 14.5% | 1.8% | 0.61% | 26.2% |
| Apr 2026 | 38.4% | 19.1% | 11.9% | 2% | 0.91% | 27.7% |
| May 2026 | 33.8% | 20.9% | 10.8% | 1.7% | 0.28% | 32.6% |
| Jun 2026 | 56.7% | 1.3% | 0.86% | 2.4% | 0.57% | 38.2% |
| Jul 2026 | 85.2% | 3% | 1.8% | 4.2% | 0.72% | 5.1% |
| Aug 2026 | 76.1% | 11.5% | 5.7% | 2.9% | 2.1% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the A-League and AFL comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: AFL took it in June 2026, A-League took it in August 2026.
- Across the 11 months ending August 2026, A-League’s estimated Share of Search among sports leagues in New Zealand moved from 15.2% to 5.7%, and its estimated monthly branded searches moved from 394K to 214K.
- Across the 11 months ending August 2026, AFL’s estimated Share of Search among sports leagues in New Zealand moved from 0.52% to 2.9%, and its estimated monthly branded searches moved from 13.3K to 108K.
How did search popularity change for New Zealand sports leagues in August 2026?
3 changes
In August 2026, Premier League overtook AFL to rank 2nd among sports leagues in New Zealand, at 11.5%.
In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%.
In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using A-League’s and AFL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
A-League
31 branded search terms
- a league
- a league champions
- a league draw
- a league fixtures
- a league flashscore
- a league football
- a league ladder
- a league livescore
- a league men
- a league mens
- a league near me
- a league new zealand
- a league nz
- a league online
- a league result
- a league scores
- a league tab
- a league women
- aleague
- aleague draw
- aleague fixtures
- aleague ladder
- aleague scores
- aleagues com au
- aussie a league
- fantasy a league
- mens a league
- premier a league
- serie a league
- the a league
- uefa champions a league
AFL
19 branded search terms
- afl
- afl collingwood
- afl com au
- afl draw
- afl fixture
- afl grand
- afl ladder
- afl live
- afl live scores
- afl match
- afl near me
- afl new zealand
- afl nz
- afl online
- afl results
- afl results today
- afl scores
- afl teams
- afl w
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.