Brandwave

NBA vs Premier League:Which is more popular by branded search in New Zealand?

In August 2026, Premier League had more branded searches than NBA among sports leagues in New Zealand. Premier League was estimated to have 433K branded searches compared to NBA’s 68.9K, and held an 11.5% Share of Search versus NBA’s 1.8%.

Share of Search among sports leagues in New Zealand in August 2026Which is more popular in search, NBA or Premier League?
NBA1.8%68.9K searches
vs
Premier League11.5%433K searches
Add a brand to this comparison

Follow NBA vs Premier League and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, NBA or Premier League?

Compare the professional sports leagues New Zealand fans watch and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NBA and Premier League among sports leagues in New Zealand, by month

Share of Search by month for Premier League, NBA. The figures are in the table below the chart.

View monthly share of search table
MonthNRLPremier LeagueA-LeagueAFLNFLNBA
Oct 202514.4%24.8%15.2%0.52%16.8%28.2%
Nov 20253.5%24%16.2%0.27%14.9%41.1%
Dec 20251.8%30.8%20%0.13%14.3%33.1%
Jan 20262.2%27.8%19.9%0.16%16.9%33.1%
Feb 202610.7%34%21.2%0.32%3.4%30.4%
Mar 202634%23%14.5%1.8%0.61%26.2%
Apr 202638.4%19.1%11.9%2%0.91%27.7%
May 202633.8%20.9%10.8%1.7%0.28%32.6%
Jun 202656.7%1.3%0.86%2.4%0.57%38.2%
Jul 202685.2%3%1.8%4.2%0.72%5.1%
Aug 202676.1%11.5%5.7%2.9%2.1%1.8%
Sep 2026——————

How has the NBA and Premier League comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Premier League took it in February 2026, NBA took it in March 2026, Premier League took it in August 2026.
  • Across the 11 months ending August 2026, NBA’s estimated Share of Search among sports leagues in New Zealand moved from 28.2% to 1.8%, and its estimated monthly branded searches moved from 731K to 68.9K.
  • Across the 11 months ending August 2026, Premier League’s estimated Share of Search among sports leagues in New Zealand moved from 24.8% to 11.5%, and its estimated monthly branded searches moved from 642K to 433K.

How did search popularity change for New Zealand sports leagues in August 2026?

  1. In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%.

  2. In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%.

  3. In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%.

  4. In August 2026, NBA lost estimated Share of Search among sports leagues in New Zealand, from 5.1% to 1.8%.

How each brand is measured

Brandwave collects information about searches that people make online using NBA’s and Premier League’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NBA

22 branded search terms

  • nba
  • nba com
  • nba draft
  • nba draw
  • nba finals
  • nba fixtures
  • nba games
  • nba games today
  • nba ladder
  • nba near me
  • nba news
  • nba nz
  • nba online
  • nba players
  • nba playoffs
  • nba result
  • nba result today
  • nba scores
  • nba standings
  • nba stats
  • nba today
  • nba trades

Premier League

25 branded search terms

  • british premier league
  • fa premier league results
  • fa premier league table
  • fantasy premier league
  • premier league
  • premier league draw
  • premier league fixtures
  • premier league game
  • premier league ladder
  • premier league near me
  • premier league new zealand
  • premier league nz
  • premier league online
  • premier league players
  • premier league results
  • premier league scores
  • premier league standings
  • premierleague
  • premierleague com
  • premierleague fixtures
  • premierleague ladder
  • premierleague nz
  • premierleague scores
  • premierleague table
  • sky sports premier league

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record