Brandwave

How popular isNBA in search?

In August 2026, there were an estimated 68.9K branded searches for NBA in New Zealand which is down 90.6% over the last 11 months. NBA holds 1.8% estimated Share of Search among New Zealand sports leagues and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. NRL76.1%
  2. Premier League11.5%
  3. A-League5.7%
  4. AFL2.9%
  5. NFL2.1%
  6. NBA1.8%
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Which sports leagues compete with NBA?

NBA against sports leagues in New Zealand, by month

Share of Search by month for NRL, Premier League, A-League, AFL, NFL, NBA. The figures are in the table below the chart.

View monthly share of search table
MonthNRLPremier LeagueA-LeagueAFLNFLNBA
Oct 202514.4%24.8%15.2%0.52%16.8%28.2%
Nov 20253.5%24%16.2%0.27%14.9%41.1%
Dec 20251.8%30.8%20%0.13%14.3%33.1%
Jan 20262.2%27.8%19.9%0.16%16.9%33.1%
Feb 202610.7%34%21.2%0.32%3.4%30.4%
Mar 202634%23%14.5%1.8%0.61%26.2%
Apr 202638.4%19.1%11.9%2%0.91%27.7%
May 202633.8%20.9%10.8%1.7%0.28%32.6%
Jun 202656.7%1.3%0.86%2.4%0.57%38.2%
Jul 202685.2%3%1.8%4.2%0.72%5.1%
Aug 202676.1%11.5%5.7%2.9%2.1%1.8%
Sep 2026——————

  1. 1.NRL

    76.1%

    held 1st · 2.9M estimated branded searches · +59.6% vs prior month · -9.1 points

  2. 2.Premier League

    11.5%

    moved from 4th to 2nd · 433K estimated branded searches · +578.7% vs prior month · +8.5 points

  3. 3.A-League

    5.7%

    moved from 5th to 3rd · 214K estimated branded searches · +465.3% vs prior month · +3.9 points

  4. 4.AFL

    2.9%

    moved from 3rd to 4th · 108K estimated branded searches · +23.5% vs prior month · -1.3 points

  5. 5.NFL

    2.1%

    moved from 6th to 5th · 77.9K estimated branded searches · +413.4% vs prior month · +1.3 points

  6. 6.NBA

    1.8%

    moved from 2nd to 6th · 68.9K estimated branded searches · -36.4% vs prior month · -3.3 points

Compare search popularity between NBA and its closest rivals

How has branded search demand for NBA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NBA in New Zealand fell from 731K to 68.9K.
  • Across the 11 months ending August 2026, NBA’s estimated Share of Search among sports leagues in New Zealand decreased from 28.2% to 1.8%.
  • Across the 11 months ending August 2026, NBA’s estimated Share of Search among sports leagues in New Zealand peaked at 41.1% in November 2025 and was lowest at 1.8% in August 2026.
  • Across the 11 months ending August 2026, NBA fell from 1st to 6th among sports leagues in New Zealand.

How did search popularity change for New Zealand sports leagues in August 2026?

  1. In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%.

  2. In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%.

  3. In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%.

  4. In August 2026, NRL lost estimated Share of Search among sports leagues in New Zealand, from 85.2% to 76.1%.

  5. In August 2026, NBA lost estimated Share of Search among sports leagues in New Zealand, from 5.1% to 1.8%.

  6. In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%.

How is NBA measured?

Brandwave collects information about searches that people make online using NBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • nba
  • nba com
  • nba draft
  • nba draw
  • nba finals
  • nba fixtures
  • nba games
  • nba games today
  • nba ladder
  • nba near me
  • nba news
  • nba nz
  • nba online
  • nba players
  • nba playoffs
  • nba result
  • nba result today
  • nba scores
  • nba standings
  • nba stats
  • nba today
  • nba trades

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How the Brand Demand Index is measured

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