Brandwave

NBA vs Super Rugby Pacific:Which is more popular?

In September 2026, NBA had more branded searches than Super Rugby Pacific among sports leagues in New Zealand. NBA had about 64,800 branded searches, while Super Rugby Pacific had 12,400. NBA made up 1.8% of all sports league searches we track, and Super Rugby Pacific accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about sports leagues, Super Rugby Pacific appeared in three of the five answers and NBA in two. Super Rugby Pacific was mentioned before NBA in three out of five answers.

Among sports leagues in New Zealand in September 2026

Who do people search for more?

NBA, about 5 searches for every 1 for Super Rugby Pacific

NBA 64.8K searchesSuper Rugby Pacific 12.4K searches

Who does AI mention more?

Super Rugby Pacific, mentioned in 3 of 5 answers, NBA in 2

Super Rugby Pacific in 3 of 5NBA in 2 of 5

Who does AI recommend more?

Super Rugby Pacific, named ahead of NBA in 3 of 5 answers

Super Rugby Pacific first in 3NBA first in 2

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Top sports leagues in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Super Rugby Pacific was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NBA was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Super Rugby Pacific was listed before NBA in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Super Rugby Pacific1st
  2. NRL2nd
  3. NFL3rd
  4. Premier League4th
  5. A-League5th
  6. NBA6th
  7. Super Smash7th
  8. AFL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NRL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • A-League3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super Rugby Pacific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Premier League2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NFL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NBA2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Super Smash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AFL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports leagues

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is NBA or Super Rugby Pacific more popular in search?

This chart shows how often people search Google for NBA and Super Rugby Pacific by name. Each line represents a brand's share of searches for all eight sports leagues we track, month by month, from searches in New Zealand.

NBA and Super Rugby Pacific among sports leagues in New Zealand, by month

Share of searches by month for NBA, Super Rugby Pacific. The figures are in the table below the chart.

View monthly share of searches table
MonthNRLPremier LeagueNFLA-LeagueAFLNBASuper Rugby PacificSuper Smash
Oct 202514.8%23.6%17.3%14.2%0.52%29.2%0.34%0.03%
Nov 20253.6%23.1%15.5%14.5%0.27%42.8%0.25%0.05%
Dec 20251.8%28.9%14.7%18.8%0.13%34.1%0.19%1.3%
Jan 20262.1%25.2%16.7%17.3%0.15%32.7%0.59%5.2%
Feb 20269.3%26.3%3%16.3%0.27%26.6%18.2%0.06%
Mar 202629.2%17.9%0.52%10.1%1.5%22.6%18.1%0.01%
Apr 202633%15.2%0.78%8.8%1.7%24%16.5%<0.01%
May 202629.7%16.8%0.24%8.4%1.5%28.8%14.5%<0.01%
Jun 202647.8%1.1%0.48%0.66%2%32.4%15.6%<0.01%
Jul 202684.7%2.9%0.71%1.6%4.1%5.1%0.92%<0.01%
Aug 202676.4%11%2.1%5.5%2.9%1.8%0.33%<0.01%
Sep 202659.8%15.2%11.3%6.9%4.7%1.8%0.34%0.01%

How has the NBA and Super Rugby Pacific comparison changed over the last 12 months?

3 findings
  • NBA was ahead of Super Rugby Pacific in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NBA’s share of searches among sports leagues in New Zealand moved from 29.2% to 1.8%, and its estimated monthly branded searches moved from 731K to 64.8K.
  • Across the 12 months ending September 2026, Super Rugby Pacific’s share of searches among sports leagues in New Zealand held steady at 0.34%, and its estimated monthly branded searches moved from 8.4K to 12.4K.

How did search popularity change for New Zealand sports leagues in September 2026?

2 changes

  1. NBA’s share of searches among sports leagues in New Zealand has lost ground for 3 months in a row, from 32.4% to 1.8% in September 2026.

  2. Estimated monthly branded searches for Super Rugby Pacific in New Zealand rose 47.5% over 12 measured months, from 8.4K to 12.4K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using NBA’s and Super Rugby Pacific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NBA

18 branded search terms

  • nba
  • nba draft
  • nba draw
  • nba finals
  • nba fixtures
  • nba games
  • nba games today
  • nba ladder
  • nba news
  • nba players
  • nba playoffs
  • nba result
  • nba result today
  • nba scores
  • nba standings
  • nba stats
  • nba today
  • nba trades

Super Rugby Pacific

2 branded search terms

  • super rugby
  • super rugby pacific

How the Brand Demand Index is measured

Other head-to-heads among sports leagues

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