Brandwave

NFL vs Super Smash:Which is more popular?

In September 2026, NFL had more branded searches than Super Smash among sports leagues in New Zealand. NFL had about 418,000 branded searches, while Super Smash had 480. NFL made up 11.3% of all sports league searches we track, and Super Smash accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about sports leagues, NFL and Super Smash each appeared in two of the five answers. NFL and Super Smash were each mentioned first in two of the four answers that named either.

Among sports leagues in New Zealand in September 2026

Who do people search for more?

NFL, about 871 searches for every 1 for Super Smash

NFL 418K searchesSuper Smash 480 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

NFL in 2 of 5Super Smash in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

NFL first in 2Super Smash first in 2

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Top sports leagues in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NFL was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Super Smash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NFL and Super Smash were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Super Rugby Pacific1st
  2. NRL2nd
  3. NFL3rd
  4. Premier League4th
  5. A-League5th
  6. NBA6th
  7. Super Smash7th
  8. AFL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NRL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • A-League3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super Rugby Pacific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Premier League2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NFL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NBA2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Super Smash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AFL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports leagues

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is NFL or Super Smash more popular in search?

This chart shows how often people search Google for NFL and Super Smash by name. Each line represents a brand's share of searches for all eight sports leagues we track, month by month, from searches in New Zealand.

NFL and Super Smash among sports leagues in New Zealand, by month

Share of searches by month for NFL, Super Smash. The figures are in the table below the chart.

View monthly share of searches table
MonthNRLPremier LeagueNFLA-LeagueAFLNBASuper Rugby PacificSuper Smash
Oct 202514.8%23.6%17.3%14.2%0.52%29.2%0.34%0.03%
Nov 20253.6%23.1%15.5%14.5%0.27%42.8%0.25%0.05%
Dec 20251.8%28.9%14.7%18.8%0.13%34.1%0.19%1.3%
Jan 20262.1%25.2%16.7%17.3%0.15%32.7%0.59%5.2%
Feb 20269.3%26.3%3%16.3%0.27%26.6%18.2%0.06%
Mar 202629.2%17.9%0.52%10.1%1.5%22.6%18.1%0.01%
Apr 202633%15.2%0.78%8.8%1.7%24%16.5%<0.01%
May 202629.7%16.8%0.24%8.4%1.5%28.8%14.5%<0.01%
Jun 202647.8%1.1%0.48%0.66%2%32.4%15.6%<0.01%
Jul 202684.7%2.9%0.71%1.6%4.1%5.1%0.92%<0.01%
Aug 202676.4%11%2.1%5.5%2.9%1.8%0.33%<0.01%
Sep 202659.8%15.2%11.3%6.9%4.7%1.8%0.34%0.01%

How has the NFL and Super Smash comparison changed over the last 12 months?

3 findings
  • NFL was ahead of Super Smash in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NFL’s share of searches among sports leagues in New Zealand moved from 17.3% to 11.3%, and its estimated monthly branded searches moved from 434K to 418K.
  • Across the 12 months ending September 2026, Super Smash’s share of searches among sports leagues in New Zealand moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 720 to 480.

How did search popularity change for New Zealand sports leagues in September 2026?

2 changes

  1. In September 2026, NFL overtook A-League and AFL to rank 3rd among sports leagues in New Zealand, with 11.3% of the searches.

  2. Estimated monthly branded searches for Super Smash in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using NFL’s and Super Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NFL

23 branded search terms

  • cowboys nfl
  • espn nfl draft
  • nfl
  • nfl denver broncos
  • nfl draft
  • nfl draw
  • nfl fantasy
  • nfl fixtures
  • nfl games
  • nfl games today
  • nfl jerseys
  • nfl ladder
  • nfl live
  • nfl players
  • nfl preseason
  • nfl pro bowl
  • nfl scores
  • nfl super bowl
  • nfl teams
  • nfl tickets
  • nfl today
  • nfl vikings
  • r nfl

Super Smash

1 branded search term

  • super smash

How the Brand Demand Index is measured

Other head-to-heads among sports leagues

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