How popular isSuper Smash?
In September 2026, people searched for Super Smash by name about 480 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 0.01% of all New Zealand sports league searches, placing Super Smash eighth out of eight leagues. When we asked both ChatGPT and Google AI Overviews about sports leagues, Super Smash appeared in two of the five answers and was the seventh most recommended of the eight.
Super Smash is the eighth most searched of 8 competitors and the seventh most recommended in AI answers.
NRLShare of searches 59.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Premier LeagueShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
NFLShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
A-LeagueShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Super SmashShare of searches 0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Follow Super Smash and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sports leagues in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Super Smash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Super Smash is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Super Rugby Pacific1st- NRL2nd
- NFL3rd
- Premier League4th
- A-League5th
NBA6th- Super Smash7th
AFL–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NRL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- A-League3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Super Rugby Pacific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Premier League2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NFL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NBA2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Super Smash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AFL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports leagues
5 answers
Asked ChatGPT
“Which sports league should I go to in New Zealand?”
Asked ChatGPT
“What are the best sports leagues in New Zealand?”
Asked ChatGPT
“What's the best sports league in New Zealand for live sport?”
Searched Google, AI Overview
“best sports league”
Searched Google, AI Overview
“pro sports leagues”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sports leagues compete with Super Smash?
Share of searches by month for NRL, Premier League, NFL, A-League, AFL, Super Smash. The figures are in the table below the chart.
View monthly share of searches table
| Month | NRL | Premier League | NFL | A-League | AFL | NBA | Super Rugby Pacific | Super Smash |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.8% | 23.6% | 17.3% | 14.2% | 0.52% | 29.2% | 0.34% | 0.03% |
| Nov 2025 | 3.6% | 23.1% | 15.5% | 14.5% | 0.27% | 42.8% | 0.25% | 0.05% |
| Dec 2025 | 1.8% | 28.9% | 14.7% | 18.8% | 0.13% | 34.1% | 0.19% | 1.3% |
| Jan 2026 | 2.1% | 25.2% | 16.7% | 17.3% | 0.15% | 32.7% | 0.59% | 5.2% |
| Feb 2026 | 9.3% | 26.3% | 3% | 16.3% | 0.27% | 26.6% | 18.2% | 0.06% |
| Mar 2026 | 29.2% | 17.9% | 0.52% | 10.1% | 1.5% | 22.6% | 18.1% | 0.01% |
| Apr 2026 | 33% | 15.2% | 0.78% | 8.8% | 1.7% | 24% | 16.5% | <0.01% |
| May 2026 | 29.7% | 16.8% | 0.24% | 8.4% | 1.5% | 28.8% | 14.5% | <0.01% |
| Jun 2026 | 47.8% | 1.1% | 0.48% | 0.66% | 2% | 32.4% | 15.6% | <0.01% |
| Jul 2026 | 84.7% | 2.9% | 0.71% | 1.6% | 4.1% | 5.1% | 0.92% | <0.01% |
| Aug 2026 | 76.4% | 11% | 2.1% | 5.5% | 2.9% | 1.8% | 0.33% | <0.01% |
| Sep 2026 | 59.8% | 15.2% | 11.3% | 6.9% | 4.7% | 1.8% | 0.34% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 2.2M | -22.8% | -16.6 points | |
| 2, held 2nd | 15.2% | 561K | +36.6% | +4.2 points | |
| 3, moved from 5th to 3rd | 11.3% | 418K | +439.1% | +9.2 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 254K | +22.5% | +1.3 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 4.7% | 175K | +63.3% | +1.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.8% | 64.8K | -5.7% | -0.1 points | |
| 7, held 7th | 0.34% | 12.4K | +0.49% | 0 points | |
| 8, held 8th | 0.01% | 480 | +84.6% | 0 points |
1.
NRL59.8%
Held 1st. 2.2M estimated branded searches, -22.8% vs prior month. Share -16.6 points.
15.2%
Held 2nd. 561K estimated branded searches, +36.6% vs prior month. Share +4.2 points.
3.
NFL11.3%
Moved from 5th to 3rd. 418K estimated branded searches, +439.1% vs prior month. Share +9.2 points.
4.
A-League6.9%
Moved from 3rd to 4th. 254K estimated branded searches, +22.5% vs prior month. Share +1.3 points.
5.
AFL4.7%
Moved from 4th to 5th. 175K estimated branded searches, +63.3% vs prior month. Share +1.9 points.
6.
NBA1.8%
Held 6th. 64.8K estimated branded searches, -5.7% vs prior month. Share -0.1 points.
0.34%
Held 7th. 12.4K estimated branded searches, +0.49% vs prior month. Share 0 points.
0.01%
Held 8th. 480 estimated branded searches, +84.6% vs prior month. Share 0 points.
Compare popularity between Super Smash and its closest rivals
Every comparison with Super Smash
7 comparisons
How has branded search demand for Super Smash changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Super Smash in New Zealand fell from 720 to 480.
- Across the 12 months ending September 2026, Super Smash’s share of searches among sports leagues in New Zealand peaked at 5.2% in January 2026 and was lowest at <0.01% in May 2026.
How did search popularity change for New Zealand sports leagues in September 2026?
6 changes
In September 2026, NFL overtook A-League and AFL to rank 3rd among sports leagues in New Zealand, with 11.3% of the searches.
In September 2026, Premier League gained share of searches among sports leagues in New Zealand, from 11% to 15.2%.
In September 2026, AFL gained share of searches among sports leagues in New Zealand, from 2.9% to 4.7%.
In September 2026, A-League gained share of searches among sports leagues in New Zealand, from 5.5% to 6.9%.
In September 2026, NRL lost share of searches among sports leagues in New Zealand, from 76.4% to 59.8%.
NBA’s share of searches among sports leagues in New Zealand has lost ground for 3 months in a row, from 32.4% to 1.8% in September 2026.
How are Super Smash’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Super Smash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- super smash
Who owns Super Smash?
Super Smash is owned by New Zealand Cricket. Brandwave does not track any other brands owned by New Zealand Cricket.
Do you work for Super Smash? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Super Smash your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.