Brandwave

Super Rugby Pacific vs Super Smash:Which is more popular?

In September 2026, Super Rugby Pacific had more branded searches than Super Smash among sports leagues in New Zealand. Super Rugby Pacific had about 12,400 branded searches, while Super Smash had 480. Super Rugby Pacific made up 0.34% of all sports league searches we track, and Super Smash accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about sports leagues, Super Rugby Pacific appeared in three of the five answers and Super Smash in two. Super Rugby Pacific was mentioned before Super Smash in every answer that named either.

Among sports leagues in New Zealand in September 2026

Who do people search for more?

Super Rugby Pacific, about 26 searches for every 1 for Super Smash

Super Rugby Pacific 12.4K searchesSuper Smash 480 searches

Who does AI mention more?

Super Rugby Pacific, mentioned in 3 of 5 answers, Super Smash in 2

Super Rugby Pacific in 3 of 5Super Smash in 2 of 5

Who does AI recommend more?

Super Rugby Pacific, named ahead of Super Smash in 3 of 3 answers

Super Rugby Pacific first in 3Super Smash never first

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Top sports leagues in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Super Rugby Pacific was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Super Smash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Super Rugby Pacific was listed before Super Smash in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Super Rugby Pacific1st
  2. NRL2nd
  3. NFL3rd
  4. Premier League4th
  5. A-League5th
  6. NBA6th
  7. Super Smash7th
  8. AFL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NRL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • A-League3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super Rugby Pacific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Premier League2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NFL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NBA2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Super Smash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AFL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports leagues

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Super Rugby Pacific or Super Smash more popular in search?

This chart shows how often people search Google for Super Rugby Pacific and Super Smash by name. Each line represents a brand's share of searches for all eight sports leagues we track, month by month, from searches in New Zealand.

Super Rugby Pacific and Super Smash among sports leagues in New Zealand, by month

Share of searches by month for Super Rugby Pacific, Super Smash. The figures are in the table below the chart.

View monthly share of searches table
MonthNRLPremier LeagueNFLA-LeagueAFLNBASuper Rugby PacificSuper Smash
Oct 202514.8%23.6%17.3%14.2%0.52%29.2%0.34%0.03%
Nov 20253.6%23.1%15.5%14.5%0.27%42.8%0.25%0.05%
Dec 20251.8%28.9%14.7%18.8%0.13%34.1%0.19%1.3%
Jan 20262.1%25.2%16.7%17.3%0.15%32.7%0.59%5.2%
Feb 20269.3%26.3%3%16.3%0.27%26.6%18.2%0.06%
Mar 202629.2%17.9%0.52%10.1%1.5%22.6%18.1%0.01%
Apr 202633%15.2%0.78%8.8%1.7%24%16.5%<0.01%
May 202629.7%16.8%0.24%8.4%1.5%28.8%14.5%<0.01%
Jun 202647.8%1.1%0.48%0.66%2%32.4%15.6%<0.01%
Jul 202684.7%2.9%0.71%1.6%4.1%5.1%0.92%<0.01%
Aug 202676.4%11%2.1%5.5%2.9%1.8%0.33%<0.01%
Sep 202659.8%15.2%11.3%6.9%4.7%1.8%0.34%0.01%

How has the Super Rugby Pacific and Super Smash comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sports leagues in September 2026?

2 changes

  1. Estimated monthly branded searches for Super Rugby Pacific in New Zealand rose 47.5% over 12 measured months, from 8.4K to 12.4K in September 2026.

  2. Estimated monthly branded searches for Super Smash in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Super Rugby Pacific’s and Super Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Super Rugby Pacific

2 branded search terms

  • super rugby
  • super rugby pacific

Super Smash

1 branded search term

  • super smash

How the Brand Demand Index is measured

Other head-to-heads among sports leagues

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