Political parties in New Zealand:Which are most popular?
In September 2026, Opportunity Party was the most searched political party in New Zealand, accounting for 34.8% of all searches among the 17 parties we track. When we checked with ChatGPT and Google AI Overviews, New Zealand First, Green Party, ACT New Zealand, National Party, Te Pāti Māori and Labour Party showed up in every answer. National Party was recommended most often, coming first in four out of five responses.
Opportunity PartyShare of searches 34.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 14th
New Zealand FirstShare of searches 19.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
Green PartyShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
ACT New ZealandShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
National PartyShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow political parties and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top political parties in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, New Zealand First, Green Party, ACT New Zealand, National Party, Te Pāti Māori and Labour Party appeared every time. National Party was recommended most often, coming first in four out of five answers. Labour Party was second, and Green Party was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- National Party1st
Labour Party2nd- Green Party3rd
- ACT New Zealand4th
- New Zealand First5th
Te Pāti Māori6th
Alliance Party7th
Animal Justice Party8th
The Cannabis Party9th
Conservative Party NZ10th- Free Palestine11th
New Zealand Loyal12th
NZ Outdoors & Freedom Party13th- Opportunity Party14th
Te Tai Tokerau Party15th
Vision New Zealand16th
Women's Rights Party17th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Te Tai Tokerau Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Cannabis Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Animal Justice Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Women's Rights Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NZ Outdoors & Freedom Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Zealand Loyal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vision New Zealand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about political parties
5 answers
Asked ChatGPT
“Which political party should I join in New Zealand?”
Asked ChatGPT
“What are the best political parties in New Zealand?”
Asked ChatGPT
“What's the best political party in New Zealand for voting and support?”
Searched Google, AI Overview
“new zealand political parties”
- 1National Party
- 2Labour Party
- 3Green Party
- 4ACT New Zealand
- 5New Zealand First
- 6Te Pāti Māori
- 7Alliance Party
- 8Animal Justice Party
- 9The Cannabis Party
- 10Conservative Party NZ
- 11Free Palestine
- 12New Zealand Loyal
- 13NZ Outdoors & Freedom Party
- 14Opportunity Party
- 15Te Tai Tokerau Party
- 16Vision New Zealand
- 17Women's Rights Party
- 1
Searched Google, AI Overview
“political parties nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which political parties do people search for most?
This chart shows how often people search Google for each political party by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.
Share of searches by month for Opportunity Party, New Zealand First, Green Party, ACT New Zealand, National Party, Te Pāti Māori, Labour Party. The figures are in the table below the chart.
View monthly share of searches table
| Month | Opportunity Party | New Zealand First | Green Party | ACT New Zealand | National Party | Te Pāti Māori | Labour Party | Free Palestine | Conservative Party NZ | Alliance Party | Te Tai Tokerau Party | The Cannabis Party | Animal Justice Party | Women's Rights Party | NZ Outdoors & Freedom Party | New Zealand Loyal | Vision New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 3.9% | 11.5% | 15.2% | 5.9% | 10.9% | 45.5% | 5.4% | — | 0.51% | — | — | 0.34% | 0.31% | 0.34% | 0.17% | — | 0.03% |
| Nov 2025 | 22.9% | 6.6% | 8.1% | 3% | 7.4% | 47.7% | 3.4% | — | 0.25% | — | — | 0.17% | 0.11% | 0.25% | 0.11% | — | 0% |
| Dec 2025 | 13% | 11.3% | 15.7% | 5.8% | 10.1% | 37.9% | 4.7% | — | 0.54% | — | — | 0.16% | 0.11% | 0.43% | 0.16% | — | 0.05% |
| Jan 2026 | 18.6% | 16.9% | 16.7% | 5.6% | 13.2% | 20.5% | 6.6% | — | 0.61% | — | — | 0.36% | 0.25% | 0.36% | 0.2% | — | 0% |
| Feb 2026 | 23.4% | 15.8% | 16.8% | 7% | 11.4% | 17.1% | 6.3% | — | 0.71% | — | — | 0.47% | 0.35% | 0.35% | 0.27% | — | 0.04% |
| Mar 2026 | 32.4% | 16.4% | 16% | 5.7% | 13% | 8.2% | 6.5% | — | 0.49% | — | — | 0.46% | 0.14% | 0.3% | 0.27% | — | 0.03% |
| Apr 2026 | 35.2% | 19.2% | 13.2% | 5.3% | 14.9% | 6.1% | 4.7% | — | 0.45% | — | — | 0.27% | 0.17% | 0.2% | 0.27% | — | 0.02% |
| May 2026 | 38.1% | 15.4% | 13.6% | 6.3% | 9.2% | 9.3% | 5.6% | — | 0.78% | — | — | 0.46% | 0.75% | 0.27% | 0.36% | — | 0.02% |
| Jun 2026 | 62.1% | 8.9% | 10.2% | 3.8% | 5.5% | 4% | 4.1% | — | 0.56% | — | — | 0.24% | 0.16% | 0.18% | 0.23% | — | 0.01% |
| Jul 2026 | 49.9% | 16.9% | 11.6% | 6.9% | 6% | 4.1% | 3.2% | — | 0.55% | — | — | 0.25% | 0.23% | 0.2% | 0.12% | — | 0.01% |
| Aug 2026 | 55.2% | 9.6% | 7.4% | 5% | 12% | 5% | 3.4% | 0.54% | 0.47% | 0.37% | 0.24% | 0.27% | 0.16% | 0.16% | 0.11% | 0.15% | <0.01% |
| Sep 2026 | 34.8% | 19.9% | 12.8% | 8.4% | 8% | 6.6% | 5.2% | 1.2% | 0.61% | 0.56% | 0.56% | 0.41% | 0.25% | 0.24% | 0.23% | 0.22% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 44.5K | -49.6% | -20.4 points | |
| 2, moved from 3rd to 2nd | 19.9% | 25.5K | +65.1% | +10.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 12.8% | 16.4K | +39.3% | +5.5 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 8.4% | 10.8K | +34.3% | +3.4 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 8% | 10.2K | -46.9% | -4 pointsmoved from 2nd to 5th | |
| 6, held 6th | 6.6% | 8.4K | +6% | +1.6 points | |
| 7, held 7th | 5.2% | 6.6K | +22.2% | +1.8 points | |
| 8, held 8th | 1.2% | 1.6K | +79.3% | +0.7 points | |
| 9, held 9th | 0.61% | 780 | +2.6% | +0.1 points | |
| 10, held 10th | 0.56% | 720 | +22% | +0.2 points | |
| 11, moved from 12th to 11th | 0.56% | 720 | +84.6% | +0.3 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.41% | 530 | +23.3% | +0.1 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.25% | 320 | +23.1% | +0.1 points | |
| 14, held 14th | 0.24% | 310 | +19.2% | +0.1 points | |
| 15, moved from 16th to 15th | 0.23% | 300 | +76.5% | +0.1 pointsmoved from 16th to 15th | |
| 16, moved from 15th to 16th | 0.22% | 280 | +16.7% | +0.1 pointsmoved from 15th to 16th | |
| 17, held 17th | 0.02% | 30 | +200% | 0 points |
34.8%
Held 1st. 44.5K estimated branded searches, -49.6% vs prior month. Share -20.4 points.
19.9%
Moved from 3rd to 2nd. 25.5K estimated branded searches, +65.1% vs prior month. Share +10.3 points.
12.8%
Moved from 4th to 3rd. 16.4K estimated branded searches, +39.3% vs prior month. Share +5.5 points.
8.4%
Moved from 5th to 4th. 10.8K estimated branded searches, +34.3% vs prior month. Share +3.4 points.
8%
Moved from 2nd to 5th. 10.2K estimated branded searches, -46.9% vs prior month. Share -4 points.
6.6%
Held 6th. 8.4K estimated branded searches, +6% vs prior month. Share +1.6 points.
5.2%
Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
1.2%
Held 8th. 1.6K estimated branded searches, +79.3% vs prior month. Share +0.7 points.
0.61%
Held 9th. 780 estimated branded searches, +2.6% vs prior month. Share +0.1 points.
0.56%
Held 10th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.
0.56%
Moved from 12th to 11th. 720 estimated branded searches, +84.6% vs prior month. Share +0.3 points.
0.41%
Moved from 11th to 12th. 530 estimated branded searches, +23.3% vs prior month. Share +0.1 points.
0.25%
Held 13th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
0.24%
Held 14th. 310 estimated branded searches, +19.2% vs prior month. Share +0.1 points.
15.
NZ Outdoors & Freedom Party0.23%
Moved from 16th to 15th. 300 estimated branded searches, +76.5% vs prior month. Share +0.1 points.
0.22%
Moved from 15th to 16th. 280 estimated branded searches, +16.7% vs prior month. Share +0.1 points.
0.02%
Held 17th. 30 estimated branded searches, +200% vs prior month. Share 0 points.
Which brand is most popular in search among political parties in New Zealand?
17 brands
In September 2026, Opportunity Party was the most searched among political parties in New Zealand, with an estimated 44.5K branded searches, 34.8% of all searches for the 17 we track. New Zealand First is in 2nd place, 14.9 percentage points behind at 19.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Opportunity Party | 3.9% → 34.8% | 62.1%Jun 2026 | 3.9%Oct 2025 | 7th → 1st |
| New Zealand First | 11.5% → 19.9% | 19.9%Sep 2026 | 6.6%Nov 2025 | 3rd → 2nd |
| Green Party | 15.2% → 12.8% | 16.8%Feb 2026 | 7.4%Aug 2026 | 2nd → 3rd |
| ACT New Zealand | 5.9% → 8.4% | 8.4%Sep 2026 | 3%Nov 2025 | 5th → 4th |
| National Party | 10.9% → 8% | 14.9%Apr 2026 | 5.5%Jun 2026 | 4th → 5th |
| Te Pāti Māori | 45.5% → 6.6% | 47.7%Nov 2025 | 4%Jun 2026 | 1st → 6th |
| Labour Party | 5.4% → 5.2% | 6.6%Jan 2026 | 3.2%Jul 2026 | 6th → 7th |
| Free Palestine | 0.54% → 1.2% | 1.2%Sep 2026 | 0.54%Aug 2026 | 8th |
| Conservative Party NZ | 0.51% → 0.61% | 0.78%May 2026 | 0.25%Nov 2025 | 8th → 9th |
| Alliance Party | 0.37% → 0.56% | 0.56%Sep 2026 | 0.37%Aug 2026 | 10th |
| Te Tai Tokerau Party | 0.24% → 0.56% | 0.56%Sep 2026 | 0.24%Aug 2026 | 12th → 11th |
| The Cannabis Party | 0.34% → 0.41% | 0.47%Feb 2026 | 0.16%Dec 2025 | 9th → 12th |
| Animal Justice Party | 0.31% → 0.25% | 0.75%May 2026 | 0.11%Nov 2025 | 11th → 13th |
| Women's Rights Party | 0.34% → 0.24% | 0.43%Dec 2025 | 0.16%Aug 2026 | 10th → 14th |
| NZ Outdoors & Freedom Party | 0.17% → 0.23% | 0.36%May 2026 | 0.11%Nov 2025 | 12th → 15th |
| New Zealand Loyal | 0.15% → 0.22% | 0.22%Sep 2026 | 0.15%Aug 2026 | 15th → 16th |
| Vision New Zealand | 0.03% → 0.02% | 0.05%Dec 2025 | 0%Nov 2025 | 13th → 17th |
Each finding as a sentence
- Across the 12 months ending September 2026, Opportunity Party’s share of searches among political parties in New Zealand increased from 3.9% to 34.8%.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand increased from 11.5% to 19.9%.
- Across the 12 months ending September 2026, Green Party’s share of searches among political parties in New Zealand decreased from 15.2% to 12.8%.
- Across the 12 months ending September 2026, ACT New Zealand’s share of searches among political parties in New Zealand increased from 5.9% to 8.4%.
- Across the 12 months ending September 2026, National Party’s share of searches among political parties in New Zealand decreased from 10.9% to 8%.
- Across the 12 months ending September 2026, Te Pāti Māori’s share of searches among political parties in New Zealand decreased from 45.5% to 6.6%.
- Across the 2 months ending September 2026, Free Palestine’s share of searches among political parties in New Zealand increased from 0.54% to 1.2%.
- Across the 12 months ending September 2026, Opportunity Party’s share of searches among political parties in New Zealand peaked at 62.1% in June 2026 and was lowest at 3.9% in October 2025.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand peaked at 19.9% in September 2026 and was lowest at 6.6% in November 2025.
- Across the 12 months ending September 2026, Green Party’s share of searches among political parties in New Zealand peaked at 16.8% in February 2026 and was lowest at 7.4% in August 2026.
- Across the 12 months ending September 2026, ACT New Zealand’s share of searches among political parties in New Zealand peaked at 8.4% in September 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, National Party’s share of searches among political parties in New Zealand peaked at 14.9% in April 2026 and was lowest at 5.5% in June 2026.
- Across the 12 months ending September 2026, Te Pāti Māori’s share of searches among political parties in New Zealand peaked at 47.7% in November 2025 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, Labour Party’s share of searches among political parties in New Zealand peaked at 6.6% in January 2026 and was lowest at 3.2% in July 2026.
- Across the 12 months ending September 2026, Opportunity Party rose from 7th to 1st among political parties in New Zealand.
- Across the 12 months ending September 2026, New Zealand First rose from 3rd to 2nd among political parties in New Zealand.
- Across the 12 months ending September 2026, Green Party fell from 2nd to 3rd among political parties in New Zealand.
- Across the 12 months ending September 2026, ACT New Zealand rose from 5th to 4th among political parties in New Zealand.
- Across the 12 months ending September 2026, National Party fell from 4th to 5th among political parties in New Zealand.
- Across the 12 months ending September 2026, Te Pāti Māori fell from 1st to 6th among political parties in New Zealand.
- Across the 12 months ending September 2026, Labour Party fell from 6th to 7th among political parties in New Zealand.
- Across the 12 months ending September 2026, Conservative Party NZ fell from 8th to 9th among political parties in New Zealand.
- Across the 2 months ending September 2026, Te Tai Tokerau Party rose from 12th to 11th among political parties in New Zealand.
- Across the 12 months ending September 2026, The Cannabis Party fell from 9th to 12th among political parties in New Zealand.
- Across the 12 months ending September 2026, Animal Justice Party fell from 11th to 13th among political parties in New Zealand.
- Across the 12 months ending September 2026, Women's Rights Party fell from 10th to 14th among political parties in New Zealand.
- Across the 12 months ending September 2026, NZ Outdoors & Freedom Party fell from 12th to 15th among political parties in New Zealand.
- Across the 2 months ending September 2026, New Zealand Loyal fell from 15th to 16th among political parties in New Zealand.
- Across the 12 months ending September 2026, Vision New Zealand fell from 13th to 17th among political parties in New Zealand.
- Across the 12 months ending September 2026, Alliance Party held steady: its share of searches among political parties in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand political parties in September 2026?
8 changes
In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.
In September 2026, Green Party overtook National Party to rank 3rd among political parties in New Zealand, with 12.8% of the searches.
In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches.
In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%.
In September 2026, Te Pāti Māori gained share of searches among political parties in New Zealand, from 5% to 6.6%.
In September 2026, Free Palestine gained share of searches among political parties in New Zealand, from 0.54% to 1.2%.
In September 2026, Opportunity Party lost share of searches among political parties in New Zealand, from 55.2% to 34.8%.
In September 2026, National Party lost share of searches among political parties in New Zealand, from 12% to 8%.
Compare popularity between leading brands
- Opportunity Party vs New Zealand First: compare popularity
- Opportunity Party vs Green Party: compare popularity
- Opportunity Party vs ACT New Zealand: compare popularity
- Opportunity Party vs National Party: compare popularity
- New Zealand First vs Green Party: compare popularity
- New Zealand First vs ACT New Zealand: compare popularity
- New Zealand First vs National Party: compare popularity
- Green Party vs ACT New Zealand: compare popularity
- Green Party vs National Party: compare popularity
- ACT New Zealand vs National Party: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.