National Party vs Opportunity Party:Which is more popular?
In September 2026, Opportunity Party had more branded searches than National Party among political parties in New Zealand. Opportunity Party had about 44,500 branded searches, while National Party had 10,200. Opportunity Party made up 34.8% of all political party searches we track, and National Party accounted for 8%. When we asked ChatGPT and Google AI Overviews about political parties, National Party appeared in all five answers and Opportunity Party in two. National Party was mentioned before Opportunity Party in every answer.
Who do people search for more?
Opportunity Party, about 4 searches for every 1 for National Party
Who does AI mention more?
National Party, mentioned in every answer we collected
Who does AI recommend more?
National Party, named ahead of Opportunity Party in every answer
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Top political parties in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, National Party appeared in all five answers. Opportunity Party was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. National Party was listed before Opportunity Party in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about political parties
5 answers
Asked ChatGPT
“Which political party should I join in New Zealand?”
Asked ChatGPT
“What are the best political parties in New Zealand?”
Asked ChatGPT
“What's the best political party in New Zealand for voting and support?”
Searched Google, AI Overview
“new zealand political parties”
Searched Google, AI Overview
“political parties nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is National Party or Opportunity Party more popular in search?
This chart shows how often people search Google for National Party and Opportunity Party by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.
Share of searches by month for Opportunity Party, National Party. The figures are in the table below the chart.
View monthly share of searches table
| Month | Opportunity Party | New Zealand First | Green Party | ACT New Zealand | National Party | Te Pāti Māori | Labour Party | Free Palestine | Conservative Party NZ | Alliance Party | Te Tai Tokerau Party | The Cannabis Party | Animal Justice Party | Women's Rights Party | NZ Outdoors & Freedom Party |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 3.9% | 11.5% | 15.2% | 5.9% | 10.9% | 45.5% | 5.4% | — | 0.51% | — | — | 0.34% | 0.31% | 0.34% | 0.17% |
| Nov 2025 | 22.9% | 6.6% | 8.1% | 3% | 7.4% | 47.7% | 3.4% | — | 0.25% | — | — | 0.17% | 0.11% | 0.25% | 0.11% |
| Dec 2025 | 13% | 11.3% | 15.7% | 5.8% | 10.1% | 37.9% | 4.7% | — | 0.54% | — | — | 0.16% | 0.11% | 0.43% | 0.16% |
| Jan 2026 | 18.6% | 16.9% | 16.7% | 5.6% | 13.2% | 20.5% | 6.6% | — | 0.61% | — | — | 0.36% | 0.25% | 0.36% | 0.2% |
| Feb 2026 | 23.4% | 15.8% | 16.8% | 7% | 11.4% | 17.1% | 6.3% | — | 0.71% | — | — | 0.47% | 0.35% | 0.35% | 0.27% |
| Mar 2026 | 32.4% | 16.4% | 16% | 5.7% | 13% | 8.2% | 6.5% | — | 0.49% | — | — | 0.46% | 0.14% | 0.3% | 0.27% |
| Apr 2026 | 35.2% | 19.2% | 13.2% | 5.3% | 14.9% | 6.1% | 4.7% | — | 0.45% | — | — | 0.27% | 0.17% | 0.2% | 0.27% |
| May 2026 | 38.1% | 15.4% | 13.6% | 6.3% | 9.2% | 9.3% | 5.6% | — | 0.78% | — | — | 0.46% | 0.75% | 0.27% | 0.36% |
| Jun 2026 | 62.1% | 8.9% | 10.2% | 3.8% | 5.5% | 4% | 4.1% | — | 0.56% | — | — | 0.24% | 0.16% | 0.18% | 0.23% |
| Jul 2026 | 49.9% | 16.9% | 11.6% | 6.9% | 6% | 4.1% | 3.2% | — | 0.55% | — | — | 0.25% | 0.23% | 0.2% | 0.12% |
| Aug 2026 | 55.2% | 9.6% | 7.4% | 5% | 12% | 5% | 3.4% | 0.54% | 0.47% | 0.37% | 0.24% | 0.27% | 0.16% | 0.16% | 0.11% |
| Sep 2026 | 34.8% | 19.9% | 12.8% | 8.4% | 8% | 6.6% | 5.2% | 1.2% | 0.61% | 0.56% | 0.56% | 0.41% | 0.25% | 0.24% | 0.23% |
How has the National Party and Opportunity Party comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Opportunity Party took it in November 2025.
- Across the 12 months ending September 2026, National Party’s share of searches among political parties in New Zealand moved from 10.9% to 8%, and its estimated monthly branded searches moved from 3.8K to 10.2K.
- Across the 12 months ending September 2026, Opportunity Party’s share of searches among political parties in New Zealand moved from 3.9% to 34.8%, and its estimated monthly branded searches moved from 1.4K to 44.5K.
How did search popularity change for New Zealand political parties in September 2026?
5 changes
In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.
In September 2026, Green Party overtook National Party to rank 3rd among political parties in New Zealand, with 12.8% of the searches.
In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches.
In September 2026, Opportunity Party lost share of searches among political parties in New Zealand, from 55.2% to 34.8%.
In September 2026, National Party lost share of searches among political parties in New Zealand, from 12% to 8%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using National Party’s and Opportunity Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
National Party
5 branded search terms
- national party
- national party new zealand
- national party nz
- new zealand national party
- nz national party
Opportunity Party
9 branded search terms
- opportunities party nz
- opportunity party
- opportunity party candidates
- opportunity party manifesto
- opportunity party nz
- opportunity party policies
- the opportunities party
- the opportunity party
- top party
Other head-to-heads among political parties
- Opportunity Party vs New Zealand First: compare popularity
- Opportunity Party vs Green Party: compare popularity
- Opportunity Party vs ACT New Zealand: compare popularity
- New Zealand First vs Green Party: compare popularity
- New Zealand First vs ACT New Zealand: compare popularity
- New Zealand First vs National Party: compare popularity
Put your own brand in this comparison
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