Brandwave

How popular isNew Zealand First?

In September 2026, people searched for New Zealand First by name about 25,500 times, a 534.6% increase from the previous year. These searches made up 19.9% of all New Zealand political party searches, placing New Zealand First second out of 17 parties. When we asked both ChatGPT and Google AI Overviews about political parties, New Zealand First appeared in all answers and was the fifth most recommended of the 17.

Search and AI answers in September 2026

New Zealand First is the second most searched of 17 competitors and the fifth most recommended in AI answers.

  1. Opportunity PartyShare of searches 34.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 14th
  2. New Zealand FirstShare of searches 19.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. Green PartyShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ACT New ZealandShare of searches 8.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. National PartyShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+12 more

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Zealand First appeared in all five answers. New Zealand First is the fifth most recommended of the 17.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. Conservative Party NZ10th
  11. +7 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+7 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which political parties compete with New Zealand First?

New Zealand First against political parties in New Zealand, by month

Share of searches by month for Opportunity Party, New Zealand First, Green Party, ACT New Zealand, National Party, Te Pāti Māori, Labour Party. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom PartyNew Zealand LoyalVision New Zealand
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%—0.03%
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%—0%
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%—0.05%
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%—0%
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%—0.04%
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%—0.03%
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%—0.02%
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%—0.02%
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%—0.01%
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%—0.01%
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%0.15%<0.01%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%0.22%0.02%

  1. 1.Opportunity Party

    34.8%

    Held 1st. 44.5K estimated branded searches, -49.6% vs prior month. Share -20.4 points.

  2. 2.New Zealand First

    19.9%

    Moved from 3rd to 2nd. 25.5K estimated branded searches, +65.1% vs prior month. Share +10.3 points.

  3. 3.Green Party

    12.8%

    Moved from 4th to 3rd. 16.4K estimated branded searches, +39.3% vs prior month. Share +5.5 points.

  4. 4.ACT New Zealand

    8.4%

    Moved from 5th to 4th. 10.8K estimated branded searches, +34.3% vs prior month. Share +3.4 points.

  5. 5.National Party

    8%

    Moved from 2nd to 5th. 10.2K estimated branded searches, -46.9% vs prior month. Share -4 points.

  6. 6.Te Pāti Māori

    6.6%

    Held 6th. 8.4K estimated branded searches, +6% vs prior month. Share +1.6 points.

  7. 7.Labour Party

    5.2%

    Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  8. 8.Free Palestine

    1.2%

    Held 8th. 1.6K estimated branded searches, +79.3% vs prior month. Share +0.7 points.

  9. 9.Conservative Party NZ

    0.61%

    Held 9th. 780 estimated branded searches, +2.6% vs prior month. Share +0.1 points.

  10. 10.Alliance Party

    0.56%

    Held 10th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.

  11. 11.Te Tai Tokerau Party

    0.56%

    Moved from 12th to 11th. 720 estimated branded searches, +84.6% vs prior month. Share +0.3 points.

  12. 12.The Cannabis Party

    0.41%

    Moved from 11th to 12th. 530 estimated branded searches, +23.3% vs prior month. Share +0.1 points.

  13. 13.Animal Justice Party

    0.25%

    Held 13th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  14. 14.Women's Rights Party

    0.24%

    Held 14th. 310 estimated branded searches, +19.2% vs prior month. Share +0.1 points.

  15. 15.NZ Outdoors & Freedom Party

    0.23%

    Moved from 16th to 15th. 300 estimated branded searches, +76.5% vs prior month. Share +0.1 points.

  16. 16.New Zealand Loyal

    0.22%

    Moved from 15th to 16th. 280 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

  17. 17.Vision New Zealand

    0.02%

    Held 17th. 30 estimated branded searches, +200% vs prior month. Share 0 points.

Compare popularity between New Zealand First and its closest rivals

Every comparison with New Zealand First

6 comparisons

How has branded search demand for New Zealand First changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand First in New Zealand rose from 4K to 25.5K.
  • Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand increased from 11.5% to 19.9%.
  • Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand peaked at 19.9% in September 2026 and was lowest at 6.6% in November 2025.
  • Across the 12 months ending September 2026, New Zealand First rose from 3rd to 2nd among political parties in New Zealand.

How did search popularity change for New Zealand political parties in September 2026?

6 changes

  1. In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.

  2. In September 2026, Green Party overtook National Party to rank 3rd among political parties in New Zealand, with 12.8% of the searches.

  3. In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches.

  4. In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%.

  5. In September 2026, Te Pāti Māori gained share of searches among political parties in New Zealand, from 5% to 6.6%.

  6. In September 2026, Free Palestine gained share of searches among political parties in New Zealand, from 0.54% to 1.2%.

How are New Zealand First’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using New Zealand First’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • new zealand first
  • new zealand first party
  • nz first
  • nz first candidates
  • nz first manifesto
  • nz first party
  • nz first policies
  • nzfirst
  • nzfirst.nz

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How the Brand Demand Index is measured

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