New Zealand First vs Te Pāti Māori:Which is more popular?
In September 2026, New Zealand First had more branded searches than Te Pāti Māori among political parties in New Zealand. New Zealand First had about 25,500 branded searches, while Te Pāti Māori had 8,440. New Zealand First made up 19.9% of all political party searches we track, and Te Pāti Māori accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about political parties, both New Zealand First and Te Pāti Māori appeared in all five answers. New Zealand First was mentioned before Te Pāti Māori in every answer.
Who do people search for more?
New Zealand First, about 3 searches for every 1 for Te Pāti Māori
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
New Zealand First, named ahead of Te Pāti Māori in every answer
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Top political parties in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both New Zealand First and Te Pāti Māori showed up in all five answers. New Zealand First was listed before Te Pāti Māori in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about political parties
5 answers
Asked ChatGPT
“Which political party should I join in New Zealand?”
Asked ChatGPT
“What are the best political parties in New Zealand?”
Asked ChatGPT
“What's the best political party in New Zealand for voting and support?”
Searched Google, AI Overview
“new zealand political parties”
Searched Google, AI Overview
“political parties nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is New Zealand First or Te Pāti Māori more popular in search?
This chart shows how often people search Google for New Zealand First and Te Pāti Māori by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.
Share of searches by month for New Zealand First, Te Pāti Māori. The figures are in the table below the chart.
View monthly share of searches table
| Month | Opportunity Party | New Zealand First | Green Party | ACT New Zealand | National Party | Te Pāti Māori | Labour Party | Free Palestine | Conservative Party NZ | Alliance Party | Te Tai Tokerau Party | The Cannabis Party | Animal Justice Party | Women's Rights Party | NZ Outdoors & Freedom Party |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 3.9% | 11.5% | 15.2% | 5.9% | 10.9% | 45.5% | 5.4% | — | 0.51% | — | — | 0.34% | 0.31% | 0.34% | 0.17% |
| Nov 2025 | 22.9% | 6.6% | 8.1% | 3% | 7.4% | 47.7% | 3.4% | — | 0.25% | — | — | 0.17% | 0.11% | 0.25% | 0.11% |
| Dec 2025 | 13% | 11.3% | 15.7% | 5.8% | 10.1% | 37.9% | 4.7% | — | 0.54% | — | — | 0.16% | 0.11% | 0.43% | 0.16% |
| Jan 2026 | 18.6% | 16.9% | 16.7% | 5.6% | 13.2% | 20.5% | 6.6% | — | 0.61% | — | — | 0.36% | 0.25% | 0.36% | 0.2% |
| Feb 2026 | 23.4% | 15.8% | 16.8% | 7% | 11.4% | 17.1% | 6.3% | — | 0.71% | — | — | 0.47% | 0.35% | 0.35% | 0.27% |
| Mar 2026 | 32.4% | 16.4% | 16% | 5.7% | 13% | 8.2% | 6.5% | — | 0.49% | — | — | 0.46% | 0.14% | 0.3% | 0.27% |
| Apr 2026 | 35.2% | 19.2% | 13.2% | 5.3% | 14.9% | 6.1% | 4.7% | — | 0.45% | — | — | 0.27% | 0.17% | 0.2% | 0.27% |
| May 2026 | 38.1% | 15.4% | 13.6% | 6.3% | 9.2% | 9.3% | 5.6% | — | 0.78% | — | — | 0.46% | 0.75% | 0.27% | 0.36% |
| Jun 2026 | 62.1% | 8.9% | 10.2% | 3.8% | 5.5% | 4% | 4.1% | — | 0.56% | — | — | 0.24% | 0.16% | 0.18% | 0.23% |
| Jul 2026 | 49.9% | 16.9% | 11.6% | 6.9% | 6% | 4.1% | 3.2% | — | 0.55% | — | — | 0.25% | 0.23% | 0.2% | 0.12% |
| Aug 2026 | 55.2% | 9.6% | 7.4% | 5% | 12% | 5% | 3.4% | 0.54% | 0.47% | 0.37% | 0.24% | 0.27% | 0.16% | 0.16% | 0.11% |
| Sep 2026 | 34.8% | 19.9% | 12.8% | 8.4% | 8% | 6.6% | 5.2% | 1.2% | 0.61% | 0.56% | 0.56% | 0.41% | 0.25% | 0.24% | 0.23% |
How has the New Zealand First and Te Pāti Māori comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: New Zealand First took it in March 2026.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand moved from 11.5% to 19.9%, and its estimated monthly branded searches moved from 4K to 25.5K.
- Across the 12 months ending September 2026, Te Pāti Māori’s share of searches among political parties in New Zealand moved from 45.5% to 6.6%, and its estimated monthly branded searches moved from 15.9K to 8.4K.
How did search popularity change for New Zealand political parties in September 2026?
2 changes
In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.
In September 2026, Te Pāti Māori gained share of searches among political parties in New Zealand, from 5% to 6.6%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using New Zealand First’s and Te Pāti Māori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Zealand First
9 branded search terms
- new zealand first
- new zealand first party
- nz first
- nz first candidates
- nz first manifesto
- nz first party
- nz first policies
- nzfirst
- nzfirst.nz
Te Pāti Māori
7 branded search terms
- maori party
- maori political party
- te paati maori
- te pati maori
- te pati maori candidates
- te pati maori manifesto
- te pati maori policies
Other head-to-heads among political parties
- Opportunity Party vs New Zealand First: compare popularity
- Opportunity Party vs Green Party: compare popularity
- Opportunity Party vs ACT New Zealand: compare popularity
- Opportunity Party vs National Party: compare popularity
- New Zealand First vs Green Party: compare popularity
- New Zealand First vs ACT New Zealand: compare popularity
Put your own brand in this comparison
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