Cambridge funeral directors in New Zealand:Which are searched most?
In September 2026, Gibson Funerals was the most searched among Cambridge funeral directors in New Zealand, with an estimated 460 branded searches, 50% of all searches for the three we track.
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Share of searchesLeaderboard
Compare Cambridge funeral directors using branded searches made in Cambridge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Gibson Funerals, Grinter's Funeral Home, Cambridge Funerals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gibson Funerals | Grinter's Funeral Home | Cambridge Funerals |
|---|---|---|---|
| Nov 2025 | 2.9% | 91.4% | 5.7% |
| Dec 2025 | 1.8% | 73.2% | 25% |
| Jan 2026 | 1.6% | 80.6% | 17.7% |
| Feb 2026 | 24.7% | 56.2% | 19.2% |
| Mar 2026 | 34.3% | 44.4% | 21.2% |
| Apr 2026 | 38.8% | 44.8% | 16.4% |
| May 2026 | 27.1% | 49.2% | 23.7% |
| Jun 2026 | 33.8% | 42.3% | 23.9% |
| Jul 2026 | 42.6% | 40.6% | 16.8% |
| Aug 2026 | 48.7% | 33% | 18.3% |
| Sep 2026 | 50% | 34.8% | 15.2% |
| Oct 2026 | — | — | — |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 460 | -17.9% | +1.3 points | |
| 2, held 2nd | 34.8% | 320 | -15.8% | +1.7 points | |
| 3, held 3rd | 15.2% | 140 | -33.3% | -3 points |
50%
Held 1st. 460 estimated branded searches, -17.9% vs prior month. Share +1.3 points.
34.8%
Held 2nd. 320 estimated branded searches, -15.8% vs prior month. Share +1.7 points.
15.2%
Held 3rd. 140 estimated branded searches, -33.3% vs prior month. Share -3 points.
Compare search popularity between leading brands
Which brand is most popular in search among Cambridge funeral directors in New Zealand?
3 brands
In September 2026, Gibson Funerals was the most searched among Cambridge funeral directors in New Zealand, with an estimated 460 branded searches, 50% of all searches for the three we track. Grinter's Funeral Home is in 2nd place, 15.2 percentage points behind at 34.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Gibson Funerals | 2.9% → 50% | 50%Sep 2026 | 1.6%Jan 2026 | 3rd → 1st |
 Grinter's Funeral Home | 91.4% → 34.8% | 91.4%Nov 2025 | 33%Aug 2026 | 1st → 2nd |
 Cambridge Funerals | 5.7% → 15.2% | 25%Dec 2025 | 5.7%Nov 2025 | 2nd → 3rd |
Each finding as a sentence
- Across the 11 months ending September 2026, Gibson Funerals’ share of searches among Cambridge funeral directors in New Zealand increased from 2.9% to 50%.
- Across the 11 months ending September 2026, Grinter's Funeral Home’s share of searches among Cambridge funeral directors in New Zealand decreased from 91.4% to 34.8%.
- Across the 11 months ending September 2026, Cambridge Funerals’ share of searches among Cambridge funeral directors in New Zealand increased from 5.7% to 15.2%.
- Across the 11 months ending September 2026, Gibson Funerals’ share of searches among Cambridge funeral directors in New Zealand peaked at 50% in September 2026 and was lowest at 1.6% in January 2026.
- Across the 11 months ending September 2026, Grinter's Funeral Home’s share of searches among Cambridge funeral directors in New Zealand peaked at 91.4% in November 2025 and was lowest at 33% in August 2026.
- Across the 11 months ending September 2026, Cambridge Funerals’ share of searches among Cambridge funeral directors in New Zealand peaked at 25% in December 2025 and was lowest at 5.7% in November 2025.
- Across the 11 months ending September 2026, Gibson Funerals rose from 3rd to 1st among Cambridge funeral directors in New Zealand.
- Across the 11 months ending September 2026, Grinter's Funeral Home fell from 1st to 2nd among Cambridge funeral directors in New Zealand.
- Across the 11 months ending September 2026, Cambridge Funerals fell from 2nd to 3rd among Cambridge funeral directors in New Zealand.
How did search popularity change for New Zealand Cambridge funeral directors in September 2026?
3 changes
In September 2026, Grinter's Funeral Home gained share of searches among Cambridge funeral directors in New Zealand, from 33% to 34.8%.
In September 2026, Gibson Funerals gained share of searches among Cambridge funeral directors in New Zealand, from 48.7% to 50%.
In September 2026, Cambridge Funerals lost share of searches among Cambridge funeral directors in New Zealand, from 18.3% to 15.2%.
How are branded searches counted for Cambridge funeral directors?
7 search terms
Each brand's share of searches among Cambridge funeral directors comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Gibson Funerals
2 branded search terms
- gibson funerals
- gibson funerals cambridge
Grinter's Funeral Home
4 branded search terms
- grinter's funeral home
- grinters
- grinters funeral home
- grinters funeral home cambridge
Cambridge Funerals
1 branded search term
- cambridge funerals
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