Cambridge funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Gibson Funerals was the most searched among cambridge funeral directors in New Zealand, with an estimated 560 branded searches and 48.3% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Cambridge funeral directors using branded searches made in Cambridge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gibson Funerals, Grinter's Funeral Home, Cambridge Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Gibson Funerals | Grinter's Funeral Home | Cambridge Funerals |
|---|---|---|---|
| Oct 2025 | 0% | 94.7% | 5.3% |
| Nov 2025 | 2.8% | 88.9% | 8.3% |
| Dec 2025 | 1.8% | 71.9% | 26.3% |
| Jan 2026 | 1.6% | 79.4% | 19% |
| Feb 2026 | 24.3% | 55.4% | 20.3% |
| Mar 2026 | 34% | 44% | 22% |
| Apr 2026 | 38.2% | 44.1% | 17.6% |
| May 2026 | 26.7% | 48.3% | 25% |
| Jun 2026 | 33.3% | 41.7% | 25% |
| Jul 2026 | 42.2% | 40.2% | 17.6% |
| Aug 2026 | 48.3% | 32.8% | 19% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 560 | +30.2% | +6.1 points | |
| 2, held 2nd | 32.8% | 380 | -7.3% | -7.4 points | |
| 3, held 3rd | 19% | 220 | +22.2% | +1.3 points |
48.3%
held 1st · 560 estimated branded searches · +30.2% vs prior month · +6.1 points
32.8%
held 2nd · 380 estimated branded searches · -7.3% vs prior month · -7.4 points
19%
held 3rd · 220 estimated branded searches · +22.2% vs prior month · +1.3 points
Compare search popularity between leading brands
Which brand is most popular in search among cambridge funeral directors in New Zealand?
3 brands
In August 2026, Gibson Funerals was the most searched among cambridge funeral directors in New Zealand, with an estimated 560 branded searches and 48.3% estimated Share of Search within this set. Grinter's Funeral Home is in 2nd place, 15.5 percentage points behind at 32.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Gibson Funerals | 0% → 48.3% | 48.3%Aug 2026 | 0%Oct 2025 | 3rd → 1st |
 Grinter's Funeral Home | 94.7% → 32.8% | 94.7%Oct 2025 | 32.8%Aug 2026 | 1st → 2nd |
 Cambridge Funerals | 5.3% → 19% | 26.3%Dec 2025 | 5.3%Oct 2025 | 2nd → 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Gibson Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand increased from 0% to 48.3%.
- Across the 11 months ending August 2026, Grinter's Funeral Home’s estimated Share of Search among cambridge funeral directors in New Zealand decreased from 94.7% to 32.8%.
- Across the 11 months ending August 2026, Cambridge Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand increased from 5.3% to 19%.
- Across the 11 months ending August 2026, Cambridge Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand peaked at 26.3% in December 2025 and was lowest at 5.3% in October 2025.
- Across the 11 months ending August 2026, Gibson Funerals rose from 3rd to 1st among cambridge funeral directors in New Zealand.
- Across the 11 months ending August 2026, Grinter's Funeral Home fell from 1st to 2nd among cambridge funeral directors in New Zealand.
- Across the 11 months ending August 2026, Cambridge Funerals fell from 2nd to 3rd among cambridge funeral directors in New Zealand.
How did search popularity change for New Zealand cambridge funeral directors in August 2026?
3 changes
In August 2026, Gibson Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 42.2% to 48.3%.
In August 2026, Cambridge Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 17.6% to 19%.
In August 2026, Grinter's Funeral Home lost estimated Share of Search among cambridge funeral directors in New Zealand, from 40.2% to 32.8%.
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