How popular isGibson Funerals?
In September 2026, people searched for Gibson Funerals by name about 1,200 times in New Zealand, an 11900% increase from 11 months earlier. These searches made up 50% of all New Zealand Cambridge funeral director searches, placing Gibson Funerals first out of three directors. When we asked both ChatGPT and Google AI Overviews about Cambridge funeral directors, Gibson Funerals appeared in all answers and was the most recommended of the three.
Gibson Funerals is the most searched of 3 competitors and the most recommended in the AI answers we collected.
Gibson FuneralsShare of searches 50%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Grinter's Funeral HomeShare of searches 34.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Cambridge FuneralsShare of searches 15.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top Cambridge funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gibson Funerals appeared in all five answers. Gibson Funerals is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gibson Funerals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grinter's Funeral Home5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cambridge Funerals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about Cambridge funeral directors
5 answers
Asked ChatGPT
“Which funeral director should I hire in Cambridge, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Cambridge, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Cambridge, New Zealand for a loved one?”
Searched Google, AI Overview
“funeral directors cambridge”
Searched Google, AI Overview
“cambridge funeral home”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Gibson Funerals compared with other New Zealand Cambridge funeral directors?
Share of searches by month for Gibson Funerals, Grinter's Funeral Home, Cambridge Funerals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gibson Funerals | Grinter's Funeral Home | Cambridge Funerals |
|---|---|---|---|
| Nov 2025 | 2.9% | 91.4% | 5.7% |
| Dec 2025 | 1.8% | 73.2% | 25% |
| Jan 2026 | 1.6% | 80.6% | 17.7% |
| Feb 2026 | 24.7% | 56.2% | 19.2% |
| Mar 2026 | 34.3% | 44.4% | 21.2% |
| Apr 2026 | 38.8% | 44.8% | 16.4% |
| May 2026 | 27.1% | 49.2% | 23.7% |
| Jun 2026 | 33.8% | 42.3% | 23.9% |
| Jul 2026 | 42.6% | 40.6% | 16.8% |
| Aug 2026 | 48.7% | 33% | 18.3% |
| Sep 2026 | 50% | 34.8% | 15.2% |
| Oct 2026 | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 460 | -17.9% | +1.3 points | |
| 2, held 2nd | 34.8% | 320 | -15.8% | +1.7 points | |
| 3, held 3rd | 15.2% | 140 | -33.3% | -3 points |
50%
Held 1st. 460 estimated branded searches, -17.9% vs prior month. Share +1.3 points.
34.8%
Held 2nd. 320 estimated branded searches, -15.8% vs prior month. Share +1.7 points.
15.2%
Held 3rd. 140 estimated branded searches, -33.3% vs prior month. Share -3 points.
Compare popularity between Gibson Funerals and its closest rivals
Every comparison with Gibson Funerals
2 comparisons
How has branded search demand for Gibson Funerals changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending September 2026, estimated monthly branded searches for Gibson Funerals in New Zealand rose from 10 to 1.2K.
- Across the 11 months ending September 2026, Gibson Funerals’ share of searches among Cambridge funeral directors in New Zealand increased from 2.9% to 50%.
- Across the 11 months ending September 2026, Gibson Funerals’ share of searches among Cambridge funeral directors in New Zealand peaked at 50% in September 2026 and was lowest at 1.6% in January 2026.
- Across the 11 months ending September 2026, Gibson Funerals rose from 3rd to 1st among Cambridge funeral directors in New Zealand.
How did search popularity change for New Zealand Cambridge funeral directors in September 2026?
3 changes
In September 2026, Grinter's Funeral Home gained share of searches among Cambridge funeral directors in New Zealand, from 33% to 34.8%.
In September 2026, Gibson Funerals gained share of searches among Cambridge funeral directors in New Zealand, from 48.7% to 50%.
In September 2026, Cambridge Funerals lost share of searches among Cambridge funeral directors in New Zealand, from 18.3% to 15.2%.
How are Gibson Funerals’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gibson Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gibson funerals
- gibson funerals cambridge
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