Cambridge Funerals vs Gibson Funerals:Which is more popular by branded search in New Zealand?
In August 2026, Gibson Funerals had more branded searches than Cambridge Funerals among cambridge funeral directors in New Zealand. Gibson Funerals was estimated to have 560 branded searches compared to Cambridge Funerals’ 220, and held a 48.3% Share of Search versus Cambridge Funerals’ 19%.
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Which is more popular in search, Cambridge Funerals or Gibson Funerals?
Compare Cambridge funeral directors using branded searches made in Cambridge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gibson Funerals, Cambridge Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Gibson Funerals | Grinter's Funeral Home | Cambridge Funerals |
|---|---|---|---|
| Oct 2025 | 0% | 94.7% | 5.3% |
| Nov 2025 | 2.8% | 88.9% | 8.3% |
| Dec 2025 | 1.8% | 71.9% | 26.3% |
| Jan 2026 | 1.6% | 79.4% | 19% |
| Feb 2026 | 24.3% | 55.4% | 20.3% |
| Mar 2026 | 34% | 44% | 22% |
| Apr 2026 | 38.2% | 44.1% | 17.6% |
| May 2026 | 26.7% | 48.3% | 25% |
| Jun 2026 | 33.3% | 41.7% | 25% |
| Jul 2026 | 42.2% | 40.2% | 17.6% |
| Aug 2026 | 48.3% | 32.8% | 19% |
| Sep 2026 | — | — | — |
How has the Cambridge Funerals and Gibson Funerals comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Gibson Funerals took it in February 2026.
- Across the 11 months ending August 2026, Cambridge Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand moved from 5.3% to 19%, and its estimated monthly branded searches moved from 20 to 220.
- Across the 11 months ending August 2026, Gibson Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand moved from 0% to 48.3%, and its estimated monthly branded searches moved from 0 to 560.
How did search popularity change for New Zealand cambridge funeral directors in August 2026?
2 changes
In August 2026, Gibson Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 42.2% to 48.3%.
In August 2026, Cambridge Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 17.6% to 19%.
How each brand is measured
Brandwave collects information about searches that people make online using Cambridge Funerals’ and Gibson Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cambridge Funerals
2 branded search terms
- cambridge funerals
- cambridge funerals nz
Gibson Funerals
2 branded search terms
- gibson funerals
- gibson funerals cambridge
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.