How popular isGibson Funerals in search?
In August 2026, there were an estimated 1.3K branded searches for Gibson Funerals in New Zealand. Gibson Funerals holds 48.3% estimated Share of Search among New Zealand cambridge funeral directors and is ranked 1st of 3 competitors for search popularity.
Gibson Funerals48.3%
Grinter's Funeral Home32.8%
Cambridge Funerals19%
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Which cambridge funeral directors compete with Gibson Funerals?
Share of Search by month for Gibson Funerals, Grinter's Funeral Home, Cambridge Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Gibson Funerals | Grinter's Funeral Home | Cambridge Funerals |
|---|---|---|---|
| Oct 2025 | 0% | 94.7% | 5.3% |
| Nov 2025 | 2.8% | 88.9% | 8.3% |
| Dec 2025 | 1.8% | 71.9% | 26.3% |
| Jan 2026 | 1.6% | 79.4% | 19% |
| Feb 2026 | 24.3% | 55.4% | 20.3% |
| Mar 2026 | 34% | 44% | 22% |
| Apr 2026 | 38.2% | 44.1% | 17.6% |
| May 2026 | 26.7% | 48.3% | 25% |
| Jun 2026 | 33.3% | 41.7% | 25% |
| Jul 2026 | 42.2% | 40.2% | 17.6% |
| Aug 2026 | 48.3% | 32.8% | 19% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 560 | +30.2% | +6.1 points | |
| 2, held 2nd | 32.8% | 380 | -7.3% | -7.4 points | |
| 3, held 3rd | 19% | 220 | +22.2% | +1.3 points |
48.3%
held 1st · 560 estimated branded searches · +30.2% vs prior month · +6.1 points
32.8%
held 2nd · 380 estimated branded searches · -7.3% vs prior month · -7.4 points
19%
held 3rd · 220 estimated branded searches · +22.2% vs prior month · +1.3 points
Compare search popularity between Gibson Funerals and its closest rivals
How has branded search demand for Gibson Funerals changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gibson Funerals in New Zealand held steady, from 0 to 1.3K.
- Across the 11 months ending August 2026, Gibson Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand increased from 0% to 48.3%.
- Across the 11 months ending August 2026, Gibson Funerals rose from 3rd to 1st among cambridge funeral directors in New Zealand.
How did search popularity change for New Zealand cambridge funeral directors in August 2026?
3 changes
In August 2026, Gibson Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 42.2% to 48.3%.
In August 2026, Cambridge Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 17.6% to 19%.
In August 2026, Grinter's Funeral Home lost estimated Share of Search among cambridge funeral directors in New Zealand, from 40.2% to 32.8%.
How is Gibson Funerals measured?
Brandwave collects information about searches that people make online using Gibson Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- gibson funerals
- gibson funerals cambridge
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Is Gibson Funerals your brand?
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