How popular isWoolworths in search?
In August 2026, there were an estimated 653K branded searches for Woolworths in New Zealand which is up 5% over the last 11 months. Woolworths holds 35.7% estimated Share of Search among New Zealand supermarkets and is ranked 1st of 8 competitors for search popularity.
Woolworths35.7%
PAK’nSAVE30.6%
New World20.2%
Costco6.5%
FreshChoice3.3%Four Square2.3%
Night 'n Day1.3%
SuperValue0.07%
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Which supermarkets compete with Woolworths?
Share of Search by month for Woolworths, PAK’nSAVE, New World, Costco, FreshChoice, Four Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Woolworths | PAK’nSAVE | New World | Costco | FreshChoice | Four Square | Night 'n Day | SuperValue |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 34.7% | 19.5% | 5.8% | 3.2% | 2.6% | 1.4% | 0.1% |
| Nov 2025 | 34.7% | 32.7% | 18.4% | 6.5% | 3% | 3.1% | 1.6% | 0.08% |
| Dec 2025 | 33.5% | 31.6% | 21.7% | 5.4% | 2.9% | 3.4% | 1.5% | 0.1% |
| Jan 2026 | 34.5% | 32.5% | 18.3% | 5.6% | 3.7% | 3.5% | 1.9% | 0.1% |
| Feb 2026 | 35.8% | 29.7% | 20.4% | 5% | 3.3% | 3.8% | 2% | 0.07% |
| Mar 2026 | 33.3% | 31.5% | 21.6% | 5.7% | 2.9% | 3.2% | 1.7% | 0.08% |
| Apr 2026 | 33.8% | 31.9% | 18% | 7% | 3.6% | 4% | 1.7% | 0.1% |
| May 2026 | 34.1% | 31% | 20.5% | 6.8% | 3.4% | 2.6% | 1.6% | 0.09% |
| Jun 2026 | 34.1% | 33.5% | 18.1% | 6.5% | 3.6% | 2.6% | 1.6% | 0.08% |
| Jul 2026 | 32.4% | 31.8% | 21% | 7.1% | 3.4% | 2.7% | 1.5% | 0.06% |
| Aug 2026 | 35.7% | 30.6% | 20.2% | 6.5% | 3.3% | 2.3% | 1.3% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 653K | +14.2% | +3.2 points | |
| 2, held 2nd | 30.6% | 561K | +0.02% | -1.2 points | |
| 3, held 3rd | 20.2% | 370K | -0.13% | -0.8 points | |
| 4, held 4th | 6.5% | 119K | -4.9% | -0.6 points | |
| 5, held 5th | 3.3% | 60.9K | +0.21% | -0.1 points | |
| 6, held 6th | 2.3% | 42.2K | -9.9% | -0.4 points | |
| 7, held 7th | 1.3% | 24.6K | -6.7% | -0.2 points | |
| 8, held 8th | 0.07% | 1.4K | +28.3% | 0 points |
35.7%
held 1st · 653K estimated branded searches · +14.2% vs prior month · +3.2 points
30.6%
held 2nd · 561K estimated branded searches · +0.02% vs prior month · -1.2 points
20.2%
held 3rd · 370K estimated branded searches · -0.13% vs prior month · -0.8 points
4.
Costco6.5%
held 4th · 119K estimated branded searches · -4.9% vs prior month · -0.6 points
3.3%
held 5th · 60.9K estimated branded searches · +0.21% vs prior month · -0.1 points
2.3%
held 6th · 42.2K estimated branded searches · -9.9% vs prior month · -0.4 points
1.3%
held 7th · 24.6K estimated branded searches · -6.7% vs prior month · -0.2 points
0.07%
held 8th · 1.4K estimated branded searches · +28.3% vs prior month · 0 points
Compare search popularity between Woolworths and its closest rivals
How has branded search demand for Woolworths changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Woolworths in New Zealand rose from 622K to 653K.
- Across the 11 months ending August 2026, Woolworths’ estimated Share of Search among supermarkets in New Zealand increased from 32.7% to 35.7%.
- Across the 11 months ending August 2026, Woolworths’ estimated Share of Search among supermarkets in New Zealand peaked at 35.8% in February 2026 and was lowest at 32.4% in July 2026.
- Across the 11 months ending August 2026, Woolworths rose from 2nd to 1st among supermarkets in New Zealand.
How did search popularity change for New Zealand supermarkets in August 2026?
6 changes
In August 2026, Woolworths gained estimated Share of Search among supermarkets in New Zealand, from 32.4% to 35.7%.
In August 2026, PAK’nSAVE lost estimated Share of Search among supermarkets in New Zealand, from 31.8% to 30.6%.
In August 2026, New World lost estimated Share of Search among supermarkets in New Zealand, from 21% to 20.2%.
In August 2026, Costco lost estimated Share of Search among supermarkets in New Zealand, from 7.1% to 6.5%.
Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.
Estimated monthly branded searches for Four Square in New Zealand fell 14.5% over 11 measured months, from 49.4K to 42.2K in August 2026.
How is Woolworths measured?
Brandwave collects information about searches that people make online using Woolworths’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- countdown
- woolworths
- woolworths groceries
- woolworths supermarket
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Is Woolworths your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.