Supermarkets in New Zealand:Which are most popular?

Name: Supermarkets in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Woolworths was the most searched supermarket in New Zealand, accounting for 40.1% of all searches among the eight supermarkets we track. When we checked with ChatGPT and Google AI Overviews, Woolworths, PAK’nSAVE, New World and Four Square showed up in every answer. PAK’nSAVE was recommended most often, coming first in all three responses that gave a list.

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Top supermarkets in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Woolworths, PAK’nSAVE, New World and Four Square appeared every time. PAK’nSAVE was recommended most often, coming first in all three answers that gave a list. Woolworths was second, and New World was third. Costco, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Woolworths	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PAK’nSAVE	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
New World	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Four Square	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
FreshChoice	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Costco	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Night 'n Day	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SuperValue	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Woolworths5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PAK’nSAVE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New World5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Four Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FreshChoice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Costco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Night 'n Day0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SuperValue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supermarkets

5 answers

Asked ChatGPT
“Which supermarket should I shop at in New Zealand?”
Asked ChatGPT
“What are the best supermarkets in New Zealand?”
Asked ChatGPT
“What's the best supermarket in New Zealand for weekly groceries?”
Searched Google, AI Overview
“supermarkets nz”
Searched Google, AI Overview
“grocery stores nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which supermarkets do people search for most?

This chart shows how often people search Google for each supermarket by name. Each line represents a brand's share of searches for all eight supermarkets we track, month by month, from searches in New Zealand.

Share of searches among supermarkets in New Zealand, by month

Month	Woolworths	PAK’nSAVE	New World	Costco	FreshChoice	Four Square	Night 'n Day	SuperValue
Nov 2025	36.1%	34%	19.1%	4.3%	3.1%	2.4%	0.89%	0.09%
Dec 2025	34.8%	32.8%	22.5%	3.6%	3%	2.3%	0.87%	0.1%
Jan 2026	35.9%	33.9%	19.1%	3.6%	3.8%	2.4%	1.1%	0.1%
Feb 2026	37.4%	30.9%	21.2%	3.3%	3.5%	2.6%	1.1%	0.08%
Mar 2026	34.9%	33%	22.7%	3.4%	3%	2%	0.89%	0.08%
Apr 2026	35.7%	33.7%	19%	4.3%	3.8%	2.5%	0.95%	0.1%
May 2026	35.8%	32.5%	21.5%	4%	3.5%	1.6%	0.93%	0.1%
Jun 2026	35.8%	35.1%	19%	3.6%	3.8%	1.7%	0.9%	0.09%
Jul 2026	34.1%	33.5%	22.2%	4.1%	3.6%	1.6%	0.78%	0.06%
Aug 2026	36.8%	33%	20.9%	3.8%	3.4%	1.3%	0.71%	0.08%
Sep 2026	40.1%	30.9%	18.6%	4.2%	3.7%	1.6%	0.77%	0.08%
Oct 2026	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Woolworths Woolworths New Zealand	40.1%	653K	-<0.01%	+3.3 points
2, held 2nd	PAK’nSAVE Foodstuffs	30.9%	503K	-14%	-2.1 points
3, held 3rd	New World Foodstuffs	18.6%	303K	-18.1%	-2.3 points
4, held 4th	Costco	4.2%	68.6K	+1.4%	+0.4 points
5, held 5th	FreshChoice Woolworths New Zealand	3.7%	60.8K	-0.11%	+0.3 points
6, held 6th	Four Square Foodstuffs	1.6%	26.8K	+16%	+0.3 points
7, held 7th	Night 'n Day	0.77%	12.6K	+0.4%	+0.1 points
8, held 8th	SuperValue Woolworths New Zealand	0.08%	1.4K	0%	0 points

1.Woolworths
40.1%
Held 1st. 653K estimated branded searches, -<0.01% vs prior month. Share +3.3 points.
2.PAK’nSAVE
30.9%
Held 2nd. 503K estimated branded searches, -14% vs prior month. Share -2.1 points.
3.New World
18.6%
Held 3rd. 303K estimated branded searches, -18.1% vs prior month. Share -2.3 points.
4.Costco
4.2%
Held 4th. 68.6K estimated branded searches, +1.4% vs prior month. Share +0.4 points.
5.FreshChoice
3.7%
Held 5th. 60.8K estimated branded searches, -0.11% vs prior month. Share +0.3 points.
6.Four Square
1.6%
Held 6th. 26.8K estimated branded searches, +16% vs prior month. Share +0.3 points.
7.Night 'n Day
0.77%
Held 7th. 12.6K estimated branded searches, +0.4% vs prior month. Share +0.1 points.
8.SuperValue
0.08%
Held 8th. 1.4K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among supermarkets in New Zealand?

8 brands

In September 2026, Woolworths was the most searched among supermarkets in New Zealand, with an estimated 653K branded searches, 40.1% of all searches for the eight we track. PAK’nSAVE is in 2nd place, 9.2 percentage points behind at 30.9%.

New Zealand supermarkets, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Woolworths	36.1% → 40.1%	40.1%Sep 2026	34.1%Jul 2026	1st
PAK’nSAVE	34% → 30.9%	35.1%Jun 2026	30.9%Sep 2026	2nd
New World	19.1% → 18.6%	22.7%Mar 2026	18.6%Sep 2026	3rd
Costco	4.3% → 4.2%	4.3%Nov 2025	3.3%Feb 2026	4th
FreshChoice	3.1% → 3.7%	3.8%Jan 2026	3%Dec 2025	5th
Four Square	2.4% → 1.6%	2.6%Feb 2026	1.3%Aug 2026	6th
Night 'n Day	0.89% → 0.77%	1.1%Jan 2026	0.71%Aug 2026	7th
SuperValue	0.09% → 0.08%	0.1%Dec 2025	0.06%Jul 2026	8th

Each finding as a sentence

Across the 11 months ending September 2026, Woolworths’ share of searches among supermarkets in New Zealand increased from 36.1% to 40.1%.
Across the 11 months ending September 2026, PAK’nSAVE’s share of searches among supermarkets in New Zealand decreased from 34% to 30.9%.
Across the 11 months ending September 2026, New World’s share of searches among supermarkets in New Zealand decreased from 19.1% to 18.6%.
Across the 11 months ending September 2026, FreshChoice’s share of searches among supermarkets in New Zealand increased from 3.1% to 3.7%.
Across the 11 months ending September 2026, Four Square’s share of searches among supermarkets in New Zealand decreased from 2.4% to 1.6%.
Across the 11 months ending September 2026, Woolworths’ share of searches among supermarkets in New Zealand peaked at 40.1% in September 2026 and was lowest at 34.1% in July 2026.
Across the 11 months ending September 2026, PAK’nSAVE’s share of searches among supermarkets in New Zealand peaked at 35.1% in June 2026 and was lowest at 30.9% in September 2026.
Across the 11 months ending September 2026, New World’s share of searches among supermarkets in New Zealand peaked at 22.7% in March 2026 and was lowest at 18.6% in September 2026.
Across the 11 months ending September 2026, Costco’s share of searches among supermarkets in New Zealand peaked at 4.3% in November 2025 and was lowest at 3.3% in February 2026.
Across the 11 months ending September 2026, Four Square’s share of searches among supermarkets in New Zealand peaked at 2.6% in February 2026 and was lowest at 1.3% in August 2026.
Across the 11 months ending September 2026, Costco, Night 'n Day and SuperValue held steady: their share of searches among supermarkets in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand supermarkets in September 2026?

7 changes

In September 2026, Woolworths gained share of searches among supermarkets in New Zealand, from 36.8% to 40.1%.
In September 2026, New World lost share of searches among supermarkets in New Zealand, from 20.9% to 18.6%.
In September 2026, PAK’nSAVE lost share of searches among supermarkets in New Zealand, from 33% to 30.9%.
Estimated monthly branded searches for Four Square in New Zealand fell 41.4% over 11 measured months, from 45.8K to 26.8K in September 2026.
Estimated monthly branded searches for Night 'n Day in New Zealand fell 27.1% over 11 measured months, from 17.2K to 12.6K in September 2026.
Estimated monthly branded searches for SuperValue in New Zealand fell 19.5% over 11 measured months, from 1.7K to 1.4K in September 2026.
Estimated monthly branded searches for Costco in New Zealand fell 18.5% over 11 measured months, from 84.1K to 68.6K in September 2026.

How are branded searches counted for supermarkets?

49 search terms

Each brand's share of searches among supermarkets comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.