Brandwave

FreshChoice vs PAK’nSAVE:Which is more popular in New Zealand?

In September 2026, PAK’nSAVE had more branded searches than FreshChoice among supermarkets in New Zealand. PAK’nSAVE had about 503,000 branded searches, while FreshChoice had 60,800. PAK’nSAVE made up 30.9% of all supermarket searches we track, and FreshChoice accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about supermarkets, PAK’nSAVE appeared in all five answers and FreshChoice in two. PAK’nSAVE was mentioned before FreshChoice in every answer.

Among supermarkets in New Zealand in September 2026

Who do people search for more?

PAK’nSAVE, about 8 searches for every 1 for FreshChoice

PAK’nSAVE 503K searchesFreshChoice 60.8K searches

Who does AI mention more?

PAK’nSAVE, mentioned in every answer we collected

PAK’nSAVE in 5 of 5FreshChoice in 2 of 5

Who does AI recommend more?

PAK’nSAVE, named ahead of FreshChoice in every answer

PAK’nSAVE first in 3FreshChoice never first

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Top supermarkets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PAK’nSAVE appeared in all five answers. FreshChoice was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PAK’nSAVE was listed before FreshChoice in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PAK’nSAVE1st
  2. FreshChoice2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PAK’nSAVE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FreshChoice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about supermarkets

5 answers

  • Asked ChatGPT

    “Which supermarket should I shop at in New Zealand?”

    1. 1PAK’nSAVE

  • Asked ChatGPT

    “What are the best supermarkets in New Zealand?”

    1. 1PAK’nSAVE
    2. 5FreshChoice

  • Asked ChatGPT

    “What's the best supermarket in New Zealand for weekly groceries?”

    1. 1PAK’nSAVE

  • Searched Google, AI Overview

    “supermarkets nz”

    1. 2PAK’nSAVE

  • Searched Google, AI Overview

    “grocery stores nz”

    1. 2PAK’nSAVE
    2. 5FreshChoice

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is FreshChoice or PAK’nSAVE more popular in search?

This chart shows how often people search Google for FreshChoice and PAK’nSAVE by name. Each line represents a brand's share of searches for all eight supermarkets we track, month by month, from searches in New Zealand.

FreshChoice and PAK’nSAVE among supermarkets in New Zealand, by month

Share of searches by month for PAK’nSAVE, FreshChoice. The figures are in the table below the chart.

View monthly share of searches table
MonthPAK’nSAVEFreshChoice
Nov 202534%3.1%
Dec 202532.8%3%
Jan 202633.9%3.8%
Feb 202630.9%3.5%
Mar 202633%3%
Apr 202633.7%3.8%
May 202632.5%3.5%
Jun 202635.1%3.8%
Jul 202633.5%3.6%
Aug 202633%3.4%
Sep 202630.9%3.7%
Oct 2026——

How has branded search for FreshChoice and PAK’nSAVE changed in New Zealand over the last 12 months?

3 findings
  • PAK’nSAVE was ahead of FreshChoice in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, FreshChoice’s share of searches among supermarkets in New Zealand moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 60.8K.
  • Across the 11 months ending September 2026, PAK’nSAVE’s share of searches among supermarkets in New Zealand moved from 34% to 30.9%, and its estimated monthly branded searches moved from 660K to 503K.

How did search popularity change for New Zealand supermarkets in September 2026?

1 change

  1. In September 2026, PAK’nSAVE lost share of searches among supermarkets in New Zealand, from 33% to 30.9%.

How are FreshChoice’s and PAK’nSAVE’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using FreshChoice’s and PAK’nSAVE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FreshChoice

2 branded search terms

  • freshchoice
  • freshchoice supermarket

PAK’nSAVE

2 branded search terms

  • pak n save
  • paknsave

How the Brand Demand Index is measured

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