Brandwave

PAK’nSAVE vs Woolworths:Which is more popular in New Zealand?

In September 2026, Woolworths had more branded searches than PAK’nSAVE among supermarkets in New Zealand. Woolworths had about 653,000 branded searches, while PAK’nSAVE had 503,000. Woolworths made up 40.1% of all supermarket searches we track, and PAK’nSAVE accounted for 30.9%. When we asked ChatGPT and Google AI Overviews about supermarkets, both PAK’nSAVE and Woolworths appeared in all five answers. PAK’nSAVE was mentioned before Woolworths in every answer.

Among supermarkets in New Zealand in September 2026

Who do people search for more?

Woolworths, about 30% more searches than PAK’nSAVE

Woolworths 653K searchesPAK’nSAVE 503K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

PAK’nSAVE in 5 of 5Woolworths in 5 of 5

Who does AI recommend more?

PAK’nSAVE, named ahead of Woolworths in every answer

PAK’nSAVE first in 3Woolworths never first

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Top supermarkets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both PAK’nSAVE and Woolworths showed up in all five answers. PAK’nSAVE was listed before Woolworths in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PAK’nSAVE1st
  2. Woolworths2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PAK’nSAVE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woolworths5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about supermarkets

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is PAK’nSAVE or Woolworths more popular in search?

This chart shows how often people search Google for PAK’nSAVE and Woolworths by name. Each line represents a brand's share of searches for all eight supermarkets we track, month by month, from searches in New Zealand.

PAK’nSAVE and Woolworths among supermarkets in New Zealand, by month

Share of searches by month for Woolworths, PAK’nSAVE. The figures are in the table below the chart.

View monthly share of searches table
MonthWoolworthsPAK’nSAVE
Nov 202536.1%34%
Dec 202534.8%32.8%
Jan 202635.9%33.9%
Feb 202637.4%30.9%
Mar 202634.9%33%
Apr 202635.7%33.7%
May 202635.8%32.5%
Jun 202635.8%35.1%
Jul 202634.1%33.5%
Aug 202636.8%33%
Sep 202640.1%30.9%
Oct 2026——

How has branded search for PAK’nSAVE and Woolworths changed in New Zealand over the last 12 months?

3 findings
  • Woolworths was ahead of PAK’nSAVE in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, PAK’nSAVE’s share of searches among supermarkets in New Zealand moved from 34% to 30.9%, and its estimated monthly branded searches moved from 660K to 503K.
  • Across the 11 months ending September 2026, Woolworths’ share of searches among supermarkets in New Zealand moved from 36.1% to 40.1%, and its estimated monthly branded searches moved from 700K to 653K.

How did search popularity change for New Zealand supermarkets in September 2026?

2 changes

  1. In September 2026, Woolworths gained share of searches among supermarkets in New Zealand, from 36.8% to 40.1%.

  2. In September 2026, PAK’nSAVE lost share of searches among supermarkets in New Zealand, from 33% to 30.9%.

How are PAK’nSAVE’s and Woolworths’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using PAK’nSAVE’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PAK’nSAVE

2 branded search terms

  • pak n save
  • paknsave

Woolworths

4 branded search terms

  • countdown
  • woolworths
  • woolworths groceries
  • woolworths supermarket

How the Brand Demand Index is measured

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