New World vs PAK’nSAVE:Which is more popular in New Zealand?
In September 2026, PAK’nSAVE had more branded searches than New World among supermarkets in New Zealand. PAK’nSAVE had about 503,000 branded searches, while New World had 303,000. PAK’nSAVE made up 30.9% of all supermarket searches we track, and New World accounted for 18.6%. When we asked ChatGPT and Google AI Overviews about supermarkets, both New World and PAK’nSAVE appeared in all five answers. PAK’nSAVE was mentioned before New World in every answer.
Who do people search for more?
PAK’nSAVE, about 66% more searches than New World
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
PAK’nSAVE, named ahead of New World in every answer
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Top supermarkets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both New World and PAK’nSAVE showed up in all five answers. PAK’nSAVE was listed before New World in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about supermarkets
5 answers
Asked ChatGPT
“Which supermarket should I shop at in New Zealand?”
Asked ChatGPT
“What are the best supermarkets in New Zealand?”
Asked ChatGPT
“What's the best supermarket in New Zealand for weekly groceries?”
Searched Google, AI Overview
“supermarkets nz”
Searched Google, AI Overview
“grocery stores nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is New World or PAK’nSAVE more popular in search?
This chart shows how often people search Google for New World and PAK’nSAVE by name. Each line represents a brand's share of searches for all eight supermarkets we track, month by month, from searches in New Zealand.
Share of searches by month for PAK’nSAVE, New World. The figures are in the table below the chart.
View monthly share of searches table
| Month | PAK’nSAVE | New World |
|---|---|---|
| Nov 2025 | 34% | 19.1% |
| Dec 2025 | 32.8% | 22.5% |
| Jan 2026 | 33.9% | 19.1% |
| Feb 2026 | 30.9% | 21.2% |
| Mar 2026 | 33% | 22.7% |
| Apr 2026 | 33.7% | 19% |
| May 2026 | 32.5% | 21.5% |
| Jun 2026 | 35.1% | 19% |
| Jul 2026 | 33.5% | 22.2% |
| Aug 2026 | 33% | 20.9% |
| Sep 2026 | 30.9% | 18.6% |
| Oct 2026 | — | — |
How has branded search for New World and PAK’nSAVE changed in New Zealand over the last 12 months?
3 findings
- PAK’nSAVE was ahead of New World in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, New World’s share of searches among supermarkets in New Zealand moved from 19.1% to 18.6%, and its estimated monthly branded searches moved from 372K to 303K.
- Across the 11 months ending September 2026, PAK’nSAVE’s share of searches among supermarkets in New Zealand moved from 34% to 30.9%, and its estimated monthly branded searches moved from 660K to 503K.
How did search popularity change for New Zealand supermarkets in September 2026?
2 changes
In September 2026, New World lost share of searches among supermarkets in New Zealand, from 20.9% to 18.6%.
In September 2026, PAK’nSAVE lost share of searches among supermarkets in New Zealand, from 33% to 30.9%.
How are New World’s and PAK’nSAVE’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using New World’s and PAK’nSAVE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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