FreshChoice vs New World:Which is more popular in New Zealand?
In September 2026, New World had more branded searches than FreshChoice among supermarkets in New Zealand. New World had about 303,000 branded searches, while FreshChoice had 60,800. New World made up 18.6% of all supermarket searches we track, and FreshChoice accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about supermarkets, New World appeared in all five answers and FreshChoice in two. New World was mentioned before FreshChoice in every answer.
Who do people search for more?
New World, about 5 searches for every 1 for FreshChoice
Who does AI mention more?
New World, mentioned in every answer we collected
Who does AI recommend more?
New World, named ahead of FreshChoice in every answer
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Top supermarkets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New World appeared in all five answers. FreshChoice was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New World was listed before FreshChoice in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- New World1st
FreshChoice2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New World5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FreshChoice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about supermarkets
5 answers
Asked ChatGPT
“Which supermarket should I shop at in New Zealand?”
Asked ChatGPT
“What are the best supermarkets in New Zealand?”
Asked ChatGPT
“What's the best supermarket in New Zealand for weekly groceries?”
Searched Google, AI Overview
“supermarkets nz”
Searched Google, AI Overview
“grocery stores nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is FreshChoice or New World more popular in search?
This chart shows how often people search Google for FreshChoice and New World by name. Each line represents a brand's share of searches for all eight supermarkets we track, month by month, from searches in New Zealand.
Share of searches by month for New World, FreshChoice. The figures are in the table below the chart.
View monthly share of searches table
| Month | New World | FreshChoice |
|---|---|---|
| Nov 2025 | 19.1% | 3.1% |
| Dec 2025 | 22.5% | 3% |
| Jan 2026 | 19.1% | 3.8% |
| Feb 2026 | 21.2% | 3.5% |
| Mar 2026 | 22.7% | 3% |
| Apr 2026 | 19% | 3.8% |
| May 2026 | 21.5% | 3.5% |
| Jun 2026 | 19% | 3.8% |
| Jul 2026 | 22.2% | 3.6% |
| Aug 2026 | 20.9% | 3.4% |
| Sep 2026 | 18.6% | 3.7% |
| Oct 2026 | — | — |
How has branded search for FreshChoice and New World changed in New Zealand over the last 12 months?
3 findings
- New World was ahead of FreshChoice in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, FreshChoice’s share of searches among supermarkets in New Zealand moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 60.8K.
- Across the 11 months ending September 2026, New World’s share of searches among supermarkets in New Zealand moved from 19.1% to 18.6%, and its estimated monthly branded searches moved from 372K to 303K.
How did search popularity change for New Zealand supermarkets in September 2026?
1 change
In September 2026, New World lost share of searches among supermarkets in New Zealand, from 20.9% to 18.6%.
How are FreshChoice’s and New World’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using FreshChoice’s and New World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshChoice
2 branded search terms
- freshchoice
- freshchoice supermarket
New World
3 branded search terms
- new world
- new world groceries
- new world supermarket
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