Brandwave

New World vs Woolworths:Which is more popular in New Zealand?

In September 2026, Woolworths had more branded searches than New World among supermarkets in New Zealand. Woolworths had about 653,000 branded searches, while New World had 303,000. Woolworths made up 40.1% of all supermarket searches we track, and New World accounted for 18.6%. When we asked ChatGPT and Google AI Overviews about supermarkets, both New World and Woolworths appeared in all five answers. Woolworths was mentioned before New World in every answer.

Among supermarkets in New Zealand in September 2026

Who do people search for more?

Woolworths, about 2 searches for every 1 for New World

Woolworths 653K searchesNew World 303K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

New World in 5 of 5Woolworths in 5 of 5

Who does AI recommend more?

Woolworths, named ahead of New World in every answer

Woolworths first in 3New World never first

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Top supermarkets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both New World and Woolworths showed up in all five answers. Woolworths was listed before New World in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolworths1st
  2. New World2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New World5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woolworths5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about supermarkets

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is New World or Woolworths more popular in search?

This chart shows how often people search Google for New World and Woolworths by name. Each line represents a brand's share of searches for all eight supermarkets we track, month by month, from searches in New Zealand.

New World and Woolworths among supermarkets in New Zealand, by month

Share of searches by month for Woolworths, New World. The figures are in the table below the chart.

View monthly share of searches table
MonthWoolworthsNew World
Nov 202536.1%19.1%
Dec 202534.8%22.5%
Jan 202635.9%19.1%
Feb 202637.4%21.2%
Mar 202634.9%22.7%
Apr 202635.7%19%
May 202635.8%21.5%
Jun 202635.8%19%
Jul 202634.1%22.2%
Aug 202636.8%20.9%
Sep 202640.1%18.6%
Oct 2026——

How has branded search for New World and Woolworths changed in New Zealand over the last 12 months?

3 findings
  • Woolworths was ahead of New World in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, New World’s share of searches among supermarkets in New Zealand moved from 19.1% to 18.6%, and its estimated monthly branded searches moved from 372K to 303K.
  • Across the 11 months ending September 2026, Woolworths’ share of searches among supermarkets in New Zealand moved from 36.1% to 40.1%, and its estimated monthly branded searches moved from 700K to 653K.

How did search popularity change for New Zealand supermarkets in September 2026?

2 changes

  1. In September 2026, Woolworths gained share of searches among supermarkets in New Zealand, from 36.8% to 40.1%.

  2. In September 2026, New World lost share of searches among supermarkets in New Zealand, from 20.9% to 18.6%.

How are New World’s and Woolworths’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using New World’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New World

3 branded search terms

  • new world
  • new world groceries
  • new world supermarket

Woolworths

4 branded search terms

  • countdown
  • woolworths
  • woolworths groceries
  • woolworths supermarket

How the Brand Demand Index is measured

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