Four Square vs Woolworths:Which is more popular by branded search in New Zealand?
In August 2026, Woolworths had more branded searches than Four Square among supermarkets in New Zealand. Woolworths was estimated to have 653K branded searches compared to Four Square’s 42.2K, and held a 35.7% Share of Search versus Four Square’s 2.3%.
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Which is more popular in search, Four Square or Woolworths?
National grocery retail brands: the two supermarket groups plus the Woolworths-owned FreshChoice and SuperValue banners, Costco's warehouse club and the Night 'n Day convenience chain. Woolworths includes searches for Countdown before the rebrand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woolworths, Four Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Woolworths | PAK’nSAVE | New World | Costco | FreshChoice | Four Square | Night 'n Day | SuperValue |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 34.7% | 19.5% | 5.8% | 3.2% | 2.6% | 1.4% | 0.1% |
| Nov 2025 | 34.7% | 32.7% | 18.4% | 6.5% | 3% | 3.1% | 1.6% | 0.08% |
| Dec 2025 | 33.5% | 31.6% | 21.7% | 5.4% | 2.9% | 3.4% | 1.5% | 0.1% |
| Jan 2026 | 34.5% | 32.5% | 18.3% | 5.6% | 3.7% | 3.5% | 1.9% | 0.1% |
| Feb 2026 | 35.8% | 29.7% | 20.4% | 5% | 3.3% | 3.8% | 2% | 0.07% |
| Mar 2026 | 33.3% | 31.5% | 21.6% | 5.7% | 2.9% | 3.2% | 1.7% | 0.08% |
| Apr 2026 | 33.8% | 31.9% | 18% | 7% | 3.6% | 4% | 1.7% | 0.1% |
| May 2026 | 34.1% | 31% | 20.5% | 6.8% | 3.4% | 2.6% | 1.6% | 0.09% |
| Jun 2026 | 34.1% | 33.5% | 18.1% | 6.5% | 3.6% | 2.6% | 1.6% | 0.08% |
| Jul 2026 | 32.4% | 31.8% | 21% | 7.1% | 3.4% | 2.7% | 1.5% | 0.06% |
| Aug 2026 | 35.7% | 30.6% | 20.2% | 6.5% | 3.3% | 2.3% | 1.3% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Four Square and Woolworths comparison changed over the last 12 months?
3 findings
- Woolworths was ahead of Four Square in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Four Square’s estimated Share of Search among supermarkets in New Zealand moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.4K to 42.2K.
- Across the 11 months ending August 2026, Woolworths’ estimated Share of Search among supermarkets in New Zealand moved from 32.7% to 35.7%, and its estimated monthly branded searches moved from 622K to 653K.
How did search popularity change for New Zealand supermarkets in August 2026?
2 changes
In August 2026, Woolworths gained estimated Share of Search among supermarkets in New Zealand, from 32.4% to 35.7%.
Estimated monthly branded searches for Four Square in New Zealand fell 14.5% over 11 measured months, from 49.4K to 42.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Four Square’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Four Square
28 branded search terms
- 4 four square
- cape view four square
- cherrywood four square
- cherrywood foursquare
- edmund road four square
- four square
- four square cherrywood
- four square edmund road
- four square golden sands
- four square heaphy terrace
- four square hillcrest
- four square man
- four square marsden cove
- four square near me
- four square new zealand
- four square nz
- four square online
- four square red beach
- four square shop
- four square supermarket
- four square swanson
- four square the lakes
- foursquare
- foursquare co nz
- foursquare near me
- foursquare nz
- marsden cove four square
- the four square
Woolworths
4 branded search terms
- countdown
- woolworths
- woolworths groceries
- woolworths supermarket
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