SuperValue vs Woolworths:Which is more popular by branded search in New Zealand?
In August 2026, Woolworths had more branded searches than SuperValue among supermarkets in New Zealand. Woolworths was estimated to have 653K branded searches compared to SuperValue’s 1.4K, and held a 35.7% Share of Search versus SuperValue’s 0.07%.
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Which is more popular in search, SuperValue or Woolworths?
National grocery retail brands: the two supermarket groups plus the Woolworths-owned FreshChoice and SuperValue banners, Costco's warehouse club and the Night 'n Day convenience chain. Woolworths includes searches for Countdown before the rebrand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woolworths, SuperValue. The figures are in the table below the chart.
View monthly share of search table
| Month | Woolworths | PAK’nSAVE | New World | Costco | FreshChoice | Four Square | Night 'n Day | SuperValue |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 34.7% | 19.5% | 5.8% | 3.2% | 2.6% | 1.4% | 0.1% |
| Nov 2025 | 34.7% | 32.7% | 18.4% | 6.5% | 3% | 3.1% | 1.6% | 0.08% |
| Dec 2025 | 33.5% | 31.6% | 21.7% | 5.4% | 2.9% | 3.4% | 1.5% | 0.1% |
| Jan 2026 | 34.5% | 32.5% | 18.3% | 5.6% | 3.7% | 3.5% | 1.9% | 0.1% |
| Feb 2026 | 35.8% | 29.7% | 20.4% | 5% | 3.3% | 3.8% | 2% | 0.07% |
| Mar 2026 | 33.3% | 31.5% | 21.6% | 5.7% | 2.9% | 3.2% | 1.7% | 0.08% |
| Apr 2026 | 33.8% | 31.9% | 18% | 7% | 3.6% | 4% | 1.7% | 0.1% |
| May 2026 | 34.1% | 31% | 20.5% | 6.8% | 3.4% | 2.6% | 1.6% | 0.09% |
| Jun 2026 | 34.1% | 33.5% | 18.1% | 6.5% | 3.6% | 2.6% | 1.6% | 0.08% |
| Jul 2026 | 32.4% | 31.8% | 21% | 7.1% | 3.4% | 2.7% | 1.5% | 0.06% |
| Aug 2026 | 35.7% | 30.6% | 20.2% | 6.5% | 3.3% | 2.3% | 1.3% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the SuperValue and Woolworths comparison changed over the last 12 months?
3 findings
- Woolworths was ahead of SuperValue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SuperValue’s estimated Share of Search among supermarkets in New Zealand moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 1.9K to 1.4K.
- Across the 11 months ending August 2026, Woolworths’ estimated Share of Search among supermarkets in New Zealand moved from 32.7% to 35.7%, and its estimated monthly branded searches moved from 622K to 653K.
How did search popularity change for New Zealand supermarkets in August 2026?
2 changes
In August 2026, Woolworths gained estimated Share of Search among supermarkets in New Zealand, from 32.4% to 35.7%.
Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SuperValue’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SuperValue
3 branded search terms
- supervalue
- supervalue groceries
- supervalue supermarket
Woolworths
4 branded search terms
- countdown
- woolworths
- woolworths groceries
- woolworths supermarket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.