Brandwave

How popular isTicketmaster?

In September 2026, people searched for Ticketmaster by name about 203,000 times in New Zealand, a 302% increase from the previous year. These searches made up 74.4% of all New Zealand event ticketing platform searches, placing Ticketmaster first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about event ticketing platforms, Ticketmaster appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Ticketmaster is the most searched of 9 competitors and the third most recommended in AI answers.

  1. TicketmasterShare of searches 74.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TicketekShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. HumanitixShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. EventfindaShare of searches 4.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. TixelShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top event ticketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ticketmaster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ticketmaster is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Humanitix1st
  2. Eventfinda2nd
  3. Ticketmaster3rd
  4. Eventbrite4th
  5. Ticketek5th
  6. iTICKET6th
  7. Flicket7th
  8. Tixel–
  9. Moshtix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eventfinda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eventbrite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ticketmaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanitix3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ticketek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iTICKET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flicket1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moshtix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about event ticketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which event ticketing platforms compete with Ticketmaster?

Ticketmaster against event ticketing platforms in New Zealand, by month

Share of searches by month for Ticketmaster, Ticketek, Humanitix, Eventfinda, Tixel. The figures are in the table below the chart.

View monthly share of searches table
MonthTicketmasterTicketekHumanitixEventfindaTixelEventbriteMoshtixiTICKETFlicket
Oct 202539.2%25.8%8%11.8%2.8%4.4%3.5%3.4%1.2%
Nov 202549.5%17.9%6.8%9.9%5.4%3.6%3.6%1.9%1.3%
Dec 202541.9%22.6%3.9%10.2%5.6%3.8%6.8%1%4.3%
Jan 202648.2%21.2%3.6%7.8%5.2%2.9%6.4%1.2%3.5%
Feb 202646%20.4%4.2%6.1%4.1%2.8%11.2%3.3%1.9%
Mar 202650.2%22.2%6.8%8.2%3%3%1.1%3%2.4%
Apr 202654.8%19.8%6.1%8.9%2.7%2.7%1.2%2.6%1.2%
May 202659.6%14.4%6.7%8%2.9%3%1.5%2.9%1.1%
Jun 202650.4%18.2%7%12.3%2.4%3.7%1.1%3%1.8%
Jul 202637.1%29.8%9.3%11.1%2.2%4.1%1.7%3.2%1.5%
Aug 202634.4%41.2%5.9%7%1.7%2.6%3.7%2%1.6%
Sep 202674.4%9.9%4.6%4.6%2%1.4%1.4%0.88%0.76%

  1. 1.Ticketmaster

    74.4%

    Moved from 2nd to 1st. 203K estimated branded searches, +228.8% vs prior month. Share +40 points.

  2. 2.Ticketek

    9.9%

    Moved from 1st to 2nd. 27.2K estimated branded searches, -63.3% vs prior month. Share -31.3 points.

  3. 3.Humanitix

    4.6%

    Moved from 4th to 3rd. 12.7K estimated branded searches, +20.2% vs prior month. Share -1.2 points.

  4. 4.Eventfinda

    4.6%

    Moved from 3rd to 4th. 12.5K estimated branded searches, +0.08% vs prior month. Share -2.4 points.

  5. 5.Tixel

    2%

    Moved from 8th to 5th. 5.5K estimated branded searches, +85.2% vs prior month. Share +0.4 points.

  6. 6.Eventbrite

    1.4%

    Held 6th. 3.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  7. 7.Moshtix

    1.4%

    Moved from 5th to 7th. 3.7K estimated branded searches, -44.4% vs prior month. Share -2.4 points.

  8. 8.iTICKET

    0.88%

    Moved from 7th to 8th. 2.4K estimated branded searches, -33.2% vs prior month. Share -1.1 points.

  9. 9.Flicket

    0.76%

    Held 9th. 2.1K estimated branded searches, -27.7% vs prior month. Share -0.8 points.

Compare popularity between Ticketmaster and its closest rivals

Every comparison with Ticketmaster

8 comparisons

How has branded search demand for Ticketmaster changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ticketmaster in New Zealand rose from 50.6K to 203K.
  • Across the 12 months ending September 2026, Ticketmaster’s share of searches among event ticketing platforms in New Zealand increased from 39.2% to 74.4%.
  • Across the 12 months ending September 2026, Ticketmaster’s share of searches among event ticketing platforms in New Zealand peaked at 74.4% in September 2026 and was lowest at 34.4% in August 2026.

How did search popularity change for New Zealand event ticketing platforms in September 2026?

6 changes

  1. In September 2026, Ticketmaster overtook Ticketek to become the leader among event ticketing platforms in New Zealand, with 74.4% of the searches.

  2. In September 2026, Ticketek lost share of searches among event ticketing platforms in New Zealand, from 41.2% to 9.9%.

  3. In September 2026, Eventfinda lost share of searches among event ticketing platforms in New Zealand, from 7% to 4.6%.

  4. In September 2026, Moshtix lost share of searches among event ticketing platforms in New Zealand, from 3.7% to 1.4%.

  5. In September 2026, Humanitix lost share of searches among event ticketing platforms in New Zealand, from 5.9% to 4.6%.

  6. In September 2026, Eventbrite lost share of searches among event ticketing platforms in New Zealand, from 2.6% to 1.4%.

How are Ticketmaster’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ticketmaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Ticketmaster
  • ticketmaster app
  • ticketmaster concert tickets
  • ticketmaster concerts
  • ticketmaster mobile app
  • ticketmaster resale
  • ticketmaster tickets

How the Brand Demand Index is measured

Who owns Ticketmaster?

Ticketmaster is owned by Live Nation Entertainment. Brandwave does not track any other brands owned by Live Nation Entertainment.

Do you work for Ticketmaster? To request corrections or removal please contact us via our support page and we will be happy to assist.

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