Ticketek vs Ticketmaster:Which is more popular by branded search in New Zealand?
In August 2026, Ticketek had more branded searches than Ticketmaster among event ticketing platforms in New Zealand. Ticketek was estimated to have 102K branded searches compared to Ticketmaster’s 88.6K, and held a 41.5% Share of Search versus Ticketmaster’s 36.3%.
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Which is more popular in search, Ticketek or Ticketmaster?
Compare ticketing platforms selling and reselling tickets to concerts, sport, and events in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ticketek, Ticketmaster. The figures are in the table below the chart.
View monthly share of search table
| Month | Ticketek | Ticketmaster | Eventfinda | Humanitix | Moshtix | iTICKET | Eventbrite | Flicket | Tixel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 39.2% | 10.8% | 6.6% | 3.2% | 3.8% | 3.9% | 1.2% | 2.6% |
| Nov 2025 | 20.3% | 48.4% | 9.2% | 5.8% | 3.8% | 2.7% | 3.2% | 1.4% | 5.2% |
| Dec 2025 | 24% | 42.4% | 10% | 3.3% | 6.3% | 1.4% | 3.4% | 4% | 5.1% |
| Jan 2026 | 24.2% | 45.6% | 7.7% | 3.1% | 6.5% | 1.6% | 2.6% | 3.5% | 5.1% |
| Feb 2026 | 23.3% | 43.8% | 6% | 3.7% | 10.9% | 3.8% | 2.5% | 1.9% | 4% |
| Mar 2026 | 24% | 49.4% | 7.6% | 5.9% | 1.2% | 3.6% | 2.8% | 2.4% | 3.1% |
| Apr 2026 | 21.4% | 53.8% | 8.5% | 5.3% | 1.3% | 3.2% | 2.7% | 1.2% | 2.6% |
| May 2026 | 15.2% | 59.7% | 7.5% | 6% | 1.5% | 3.4% | 2.8% | 1% | 2.8% |
| Jun 2026 | 19.5% | 51.1% | 11.1% | 6.3% | 1.2% | 3.4% | 3.4% | 1.8% | 2.3% |
| Jul 2026 | 32.4% | 38% | 10% | 7.5% | 1.6% | 3.5% | 3.5% | 1.4% | 2.1% |
| Aug 2026 | 41.5% | 36.3% | 6% | 4.6% | 3.3% | 2.3% | 2.3% | 2.3% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Ticketek and Ticketmaster comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ticketek took it in August 2026.
- Across the 11 months ending August 2026, Ticketek’s estimated Share of Search among event ticketing platforms in New Zealand moved from 28.7% to 41.5%, and its estimated monthly branded searches moved from 48.2K to 102K.
- Across the 11 months ending August 2026, Ticketmaster’s estimated Share of Search among event ticketing platforms in New Zealand moved from 39.2% to 36.3%, and its estimated monthly branded searches moved from 66K to 88.6K.
How did search popularity change for New Zealand event ticketing platforms in August 2026?
2 changes
In August 2026, Ticketek overtook Ticketmaster to take the highest estimated Share of Search among event ticketing platforms in New Zealand, at 41.5%.
In August 2026, Ticketmaster lost estimated Share of Search among event ticketing platforms in New Zealand, from 38% to 36.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Ticketek’s and Ticketmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ticketek
8 branded search terms
- Ticketek
- ticketek app
- ticketek co nz
- ticketek new zealand
- ticketek nz
- ticketek nz app
- www ticketek
- wwwticketek
Ticketmaster
11 branded search terms
- Ticketmaster
- ticketmaster app
- ticketmaster co nz
- ticketmaster concert tickets
- ticketmaster concerts
- ticketmaster mobile app
- ticketmaster new zealand
- ticketmaster nz
- ticketmaster nz app
- ticketmaster resale
- ticketmaster tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.