Ticketmaster vs Tixel:Which is more popular by branded search in New Zealand?
In August 2026, Ticketmaster had more branded searches than Tixel among event ticketing platforms in New Zealand. Ticketmaster was estimated to have 88.6K branded searches compared to Tixel’s 3.6K, and held a 36.3% Share of Search versus Tixel’s 1.5%.
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Which is more popular in search, Ticketmaster or Tixel?
Compare ticketing platforms selling and reselling tickets to concerts, sport, and events in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ticketmaster, Tixel. The figures are in the table below the chart.
View monthly share of search table
| Month | Ticketek | Ticketmaster | Eventfinda | Humanitix | Moshtix | iTICKET | Eventbrite | Flicket | Tixel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 39.2% | 10.8% | 6.6% | 3.2% | 3.8% | 3.9% | 1.2% | 2.6% |
| Nov 2025 | 20.3% | 48.4% | 9.2% | 5.8% | 3.8% | 2.7% | 3.2% | 1.4% | 5.2% |
| Dec 2025 | 24% | 42.4% | 10% | 3.3% | 6.3% | 1.4% | 3.4% | 4% | 5.1% |
| Jan 2026 | 24.2% | 45.6% | 7.7% | 3.1% | 6.5% | 1.6% | 2.6% | 3.5% | 5.1% |
| Feb 2026 | 23.3% | 43.8% | 6% | 3.7% | 10.9% | 3.8% | 2.5% | 1.9% | 4% |
| Mar 2026 | 24% | 49.4% | 7.6% | 5.9% | 1.2% | 3.6% | 2.8% | 2.4% | 3.1% |
| Apr 2026 | 21.4% | 53.8% | 8.5% | 5.3% | 1.3% | 3.2% | 2.7% | 1.2% | 2.6% |
| May 2026 | 15.2% | 59.7% | 7.5% | 6% | 1.5% | 3.4% | 2.8% | 1% | 2.8% |
| Jun 2026 | 19.5% | 51.1% | 11.1% | 6.3% | 1.2% | 3.4% | 3.4% | 1.8% | 2.3% |
| Jul 2026 | 32.4% | 38% | 10% | 7.5% | 1.6% | 3.5% | 3.5% | 1.4% | 2.1% |
| Aug 2026 | 41.5% | 36.3% | 6% | 4.6% | 3.3% | 2.3% | 2.3% | 2.3% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Ticketmaster and Tixel comparison changed over the last 12 months?
3 findings
- Ticketmaster was ahead of Tixel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ticketmaster’s estimated Share of Search among event ticketing platforms in New Zealand moved from 39.2% to 36.3%, and its estimated monthly branded searches moved from 66K to 88.6K.
- Across the 11 months ending August 2026, Tixel’s estimated Share of Search among event ticketing platforms in New Zealand moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand event ticketing platforms in August 2026?
5 changes
In August 2026, Ticketek overtook Ticketmaster to take the highest estimated Share of Search among event ticketing platforms in New Zealand, at 41.5%.
In August 2026, Moshtix overtook Tixel to rank 5th among event ticketing platforms in New Zealand, at 3.3%.
In August 2026, Flicket overtook Tixel to rank 8th among event ticketing platforms in New Zealand, at 2.3%.
In August 2026, Ticketmaster lost estimated Share of Search among event ticketing platforms in New Zealand, from 38% to 36.3%.
In August 2026, Tixel lost estimated Share of Search among event ticketing platforms in New Zealand, from 2.1% to 1.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Ticketmaster’s and Tixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ticketmaster
11 branded search terms
- Ticketmaster
- ticketmaster app
- ticketmaster co nz
- ticketmaster concert tickets
- ticketmaster concerts
- ticketmaster mobile app
- ticketmaster new zealand
- ticketmaster nz
- ticketmaster nz app
- ticketmaster resale
- ticketmaster tickets
Tixel
4 branded search terms
- Tixel
- tixel app
- tixel nz
- tixel tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.