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Music festivals in New Zealand:Which brands are most popular in search?

In August 2026, Rhythm and Vines was the most searched among music festivals in New Zealand, with an estimated 54.8K branded searches and 78.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Rhythm and Vines78.7%
  2. Northern Bass8.9%
  3. Laneway8.8%
  4. Electric Avenue2.7%
  5. Splore0.66%
  6. Homegrown0.23%

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Share of SearchLeaderboard

Compare the music festivals New Zealanders buy tickets to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among music festivals in New Zealand, by month

Share of Search by month for Rhythm and Vines, Northern Bass, Laneway, Electric Avenue. The figures are in the table below the chart.

View monthly share of search table
MonthRhythm and VinesNorthern BassLanewayElectric AvenueSploreHomegrown
Oct 202536.9%15.5%34.3%6.6%5.5%1.2%
Nov 202541.2%17.6%27.7%6.3%6.1%1.1%
Dec 202547.7%25.2%16.2%3.3%7%0.53%
Jan 20269.1%3%64.6%10.8%11%1.4%
Feb 20262.7%0.77%47.5%23.3%24.1%1.5%
Mar 202626.4%11.2%10.8%15.1%5.7%30.9%
Apr 202641.1%16.7%12.9%22%5%2.3%
May 202649.2%20.7%13.6%8.6%4.5%3.4%
Jun 202657.4%20.3%11.4%5.8%4.1%0.96%
Jul 202676.4%15.7%4.1%2.8%0.85%0.23%
Aug 202678.7%8.9%8.8%2.7%0.66%0.23%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rhythm and Vines

    78.7%

    held 1st · 54.8K estimated branded searches · +38.1% vs prior month · +2.4 points

  2. 2.Northern Bass

    8.9%

    held 2nd · 6.2K estimated branded searches · -23.8% vs prior month · -6.8 points

  3. 3.Laneway

    8.8%

    held 3rd · 6.1K estimated branded searches · +186.9% vs prior month · +4.7 points

  4. 4.Electric Avenue

    2.7%

    held 4th · 1.9K estimated branded searches · +28.5% vs prior month · -0.1 points

  5. 5.Splore

    0.66%

    held 5th · 460 estimated branded searches · +4.5% vs prior month · -0.2 points

  6. 6.Homegrown

    0.23%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among music festivals in New Zealand?

In August 2026, Rhythm and Vines was the most searched among music festivals in New Zealand, with an estimated 54.8K branded searches and 78.7% estimated Share of Search within this set. Northern Bass is in 2nd place, 69.8 percentage points behind at 8.9% Share of Search.

New Zealand music festivals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rhythm and Vines36.9% → 78.7%78.7%Aug 20262.7%Feb 20261st
Northern Bass15.5% → 8.9%25.2%Dec 20250.77%Feb 20263rd → 2nd
Laneway34.3% → 8.8%64.6%Jan 20264.1%Jul 20262nd → 3rd
Electric Avenue6.6% → 2.7%23.3%Feb 20262.7%Aug 20264th
Splore5.5% → 0.66%24.1%Feb 20260.66%Aug 20265th
Homegrown1.2% → 0.23%30.9%Mar 20260.23%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rhythm and Vines’ estimated Share of Search among music festivals in New Zealand increased from 36.9% to 78.7%.
  • Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand decreased from 15.5% to 8.9%.
  • Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand decreased from 34.3% to 8.8%.
  • Across the 11 months ending August 2026, Electric Avenue’s estimated Share of Search among music festivals in New Zealand decreased from 6.6% to 2.7%.
  • Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand decreased from 5.5% to 0.66%.
  • Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand decreased from 1.2% to 0.23%.
  • Across the 11 months ending August 2026, Rhythm and Vines’ estimated Share of Search among music festivals in New Zealand peaked at 78.7% in August 2026 and was lowest at 2.7% in February 2026.
  • Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand peaked at 25.2% in December 2025 and was lowest at 0.77% in February 2026.
  • Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand peaked at 64.6% in January 2026 and was lowest at 4.1% in July 2026.
  • Across the 11 months ending August 2026, Electric Avenue’s estimated Share of Search among music festivals in New Zealand peaked at 23.3% in February 2026 and was lowest at 2.7% in August 2026.
  • Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand peaked at 24.1% in February 2026 and was lowest at 0.66% in August 2026.
  • Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand peaked at 30.9% in March 2026 and was lowest at 0.23% in August 2026.
  • Across the 11 months ending August 2026, Northern Bass rose from 3rd to 2nd among music festivals in New Zealand.
  • Across the 11 months ending August 2026, Laneway fell from 2nd to 3rd among music festivals in New Zealand.

How did search popularity change for New Zealand music festivals in August 2026?

  1. In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.

  2. In August 2026, Rhythm and Vines gained estimated Share of Search among music festivals in New Zealand, from 76.4% to 78.7%.

  3. In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%.

  4. Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026.

  5. Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.

  6. Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.

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