How popular isHomegrown in search?
In August 2026, there were an estimated 160 branded searches for Homegrown in New Zealand which is down 71.4% over the last 11 months. Homegrown holds 0.23% estimated Share of Search among New Zealand music festivals and is ranked 6th of 6 competitors for search popularity.
Rhythm and Vines78.7%Northern Bass8.9%
Laneway8.8%Electric Avenue2.7%
Splore0.66%
Homegrown0.23%
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Which music festivals compete with Homegrown?
Share of Search by month for Rhythm and Vines, Northern Bass, Laneway, Electric Avenue, Homegrown. The figures are in the table below the chart.
View monthly share of search table
| Month | Rhythm and Vines | Northern Bass | Laneway | Electric Avenue | Splore | Homegrown |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 15.5% | 34.3% | 6.6% | 5.5% | 1.2% |
| Nov 2025 | 41.2% | 17.6% | 27.7% | 6.3% | 6.1% | 1.1% |
| Dec 2025 | 47.7% | 25.2% | 16.2% | 3.3% | 7% | 0.53% |
| Jan 2026 | 9.1% | 3% | 64.6% | 10.8% | 11% | 1.4% |
| Feb 2026 | 2.7% | 0.77% | 47.5% | 23.3% | 24.1% | 1.5% |
| Mar 2026 | 26.4% | 11.2% | 10.8% | 15.1% | 5.7% | 30.9% |
| Apr 2026 | 41.1% | 16.7% | 12.9% | 22% | 5% | 2.3% |
| May 2026 | 49.2% | 20.7% | 13.6% | 8.6% | 4.5% | 3.4% |
| Jun 2026 | 57.4% | 20.3% | 11.4% | 5.8% | 4.1% | 0.96% |
| Jul 2026 | 76.4% | 15.7% | 4.1% | 2.8% | 0.85% | 0.23% |
| Aug 2026 | 78.7% | 8.9% | 8.8% | 2.7% | 0.66% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.7% | 54.8K | +38.1% | +2.4 points | |
| 2, held 2nd | 8.9% | 6.2K | -23.8% | -6.8 points | |
| 3, held 3rd | 8.8% | 6.1K | +186.9% | +4.7 points | |
| 4, held 4th | 2.7% | 1.9K | +28.5% | -0.1 points | |
| 5, held 5th | 0.66% | 460 | +4.5% | -0.2 points | |
| 6, held 6th | 0.23% | 160 | +33.3% | 0 points |
78.7%
held 1st · 54.8K estimated branded searches · +38.1% vs prior month · +2.4 points
8.9%
held 2nd · 6.2K estimated branded searches · -23.8% vs prior month · -6.8 points
3.
Laneway8.8%
held 3rd · 6.1K estimated branded searches · +186.9% vs prior month · +4.7 points
2.7%
held 4th · 1.9K estimated branded searches · +28.5% vs prior month · -0.1 points
5.
Splore0.66%
held 5th · 460 estimated branded searches · +4.5% vs prior month · -0.2 points
0.23%
held 6th · 160 estimated branded searches · +33.3% vs prior month · 0 points
Compare search popularity between Homegrown and its closest rivals
How has branded search demand for Homegrown changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Homegrown in New Zealand fell from 560 to 160.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand decreased from 1.2% to 0.23%.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand peaked at 30.9% in March 2026 and was lowest at 0.23% in August 2026.
How did search popularity change for New Zealand music festivals in August 2026?
6 changes
In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.
In August 2026, Rhythm and Vines gained estimated Share of Search among music festivals in New Zealand, from 76.4% to 78.7%.
In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%.
Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026.
Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.
Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.
How is Homegrown measured?
Brandwave collects information about searches that people make online using Homegrown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- homegrown festival
- homegrown lineup
- homegrown tickets
- homegrown wellington
Do you work for Homegrown? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Homegrown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.