Brandwave

How popular isNorthern Bass in search?

In August 2026, there were an estimated 6.2K branded searches for Northern Bass in New Zealand which is down 11.8% over the last 11 months. Northern Bass holds 8.9% estimated Share of Search among New Zealand music festivals and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Rhythm and Vines78.7%
  2. Northern Bass8.9%
  3. Laneway8.8%
  4. Electric Avenue2.7%
  5. Splore0.66%
  6. Homegrown0.23%
Northern Bass website (opens in a new tab)

Follow Northern Bass and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which music festivals compete with Northern Bass?

Northern Bass against music festivals in New Zealand, by month

Share of Search by month for Rhythm and Vines, Northern Bass, Laneway, Electric Avenue. The figures are in the table below the chart.

View monthly share of search table
MonthRhythm and VinesNorthern BassLanewayElectric AvenueSploreHomegrown
Oct 202536.9%15.5%34.3%6.6%5.5%1.2%
Nov 202541.2%17.6%27.7%6.3%6.1%1.1%
Dec 202547.7%25.2%16.2%3.3%7%0.53%
Jan 20269.1%3%64.6%10.8%11%1.4%
Feb 20262.7%0.77%47.5%23.3%24.1%1.5%
Mar 202626.4%11.2%10.8%15.1%5.7%30.9%
Apr 202641.1%16.7%12.9%22%5%2.3%
May 202649.2%20.7%13.6%8.6%4.5%3.4%
Jun 202657.4%20.3%11.4%5.8%4.1%0.96%
Jul 202676.4%15.7%4.1%2.8%0.85%0.23%
Aug 202678.7%8.9%8.8%2.7%0.66%0.23%
Sep 2026——————

  1. 1.Rhythm and Vines

    78.7%

    held 1st · 54.8K estimated branded searches · +38.1% vs prior month · +2.4 points

  2. 2.Northern Bass

    8.9%

    held 2nd · 6.2K estimated branded searches · -23.8% vs prior month · -6.8 points

  3. 3.Laneway

    8.8%

    held 3rd · 6.1K estimated branded searches · +186.9% vs prior month · +4.7 points

  4. 4.Electric Avenue

    2.7%

    held 4th · 1.9K estimated branded searches · +28.5% vs prior month · -0.1 points

  5. 5.Splore

    0.66%

    held 5th · 460 estimated branded searches · +4.5% vs prior month · -0.2 points

  6. 6.Homegrown

    0.23%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between Northern Bass and its closest rivals

How has branded search demand for Northern Bass changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Northern Bass in New Zealand fell from 7K to 6.2K.
  • Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand decreased from 15.5% to 8.9%.
  • Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand peaked at 25.2% in December 2025 and was lowest at 0.77% in February 2026.
  • Across the 11 months ending August 2026, Northern Bass rose from 3rd to 2nd among music festivals in New Zealand.

How did search popularity change for New Zealand music festivals in August 2026?

  1. In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.

  2. In August 2026, Rhythm and Vines gained estimated Share of Search among music festivals in New Zealand, from 76.4% to 78.7%.

  3. In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%.

  4. Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026.

  5. Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.

  6. Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.

How is Northern Bass measured?

Brandwave collects information about searches that people make online using Northern Bass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • northern bass
  • northern bass bus tickets
  • northern bass festival
  • northern bass lineup
  • northern bass near me
  • northern bass new zealand
  • northern bass tickets
  • northernbass
  • northernbass co nz
  • northernbass lineup
  • northernbass tickets

Do you work for Northern Bass? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Northern Bass your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record