Brandwave

How popular isLaneway in search?

In August 2026, there were an estimated 6.1K branded searches for Laneway in New Zealand which is down 60.7% over the last 11 months. Laneway holds 8.8% estimated Share of Search among New Zealand music festivals and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Rhythm and Vines78.7%
  2. Northern Bass8.9%
  3. Laneway8.8%
  4. Electric Avenue2.7%
  5. Splore0.66%
  6. Homegrown0.23%
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Which music festivals compete with Laneway?

Laneway against music festivals in New Zealand, by month

Share of Search by month for Rhythm and Vines, Northern Bass, Laneway, Electric Avenue. The figures are in the table below the chart.

View monthly share of search table
MonthRhythm and VinesNorthern BassLanewayElectric AvenueSploreHomegrown
Oct 202536.9%15.5%34.3%6.6%5.5%1.2%
Nov 202541.2%17.6%27.7%6.3%6.1%1.1%
Dec 202547.7%25.2%16.2%3.3%7%0.53%
Jan 20269.1%3%64.6%10.8%11%1.4%
Feb 20262.7%0.77%47.5%23.3%24.1%1.5%
Mar 202626.4%11.2%10.8%15.1%5.7%30.9%
Apr 202641.1%16.7%12.9%22%5%2.3%
May 202649.2%20.7%13.6%8.6%4.5%3.4%
Jun 202657.4%20.3%11.4%5.8%4.1%0.96%
Jul 202676.4%15.7%4.1%2.8%0.85%0.23%
Aug 202678.7%8.9%8.8%2.7%0.66%0.23%
Sep 2026——————

  1. 1.Rhythm and Vines

    78.7%

    held 1st · 54.8K estimated branded searches · +38.1% vs prior month · +2.4 points

  2. 2.Northern Bass

    8.9%

    held 2nd · 6.2K estimated branded searches · -23.8% vs prior month · -6.8 points

  3. 3.Laneway

    8.8%

    held 3rd · 6.1K estimated branded searches · +186.9% vs prior month · +4.7 points

  4. 4.Electric Avenue

    2.7%

    held 4th · 1.9K estimated branded searches · +28.5% vs prior month · -0.1 points

  5. 5.Splore

    0.66%

    held 5th · 460 estimated branded searches · +4.5% vs prior month · -0.2 points

  6. 6.Homegrown

    0.23%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between Laneway and its closest rivals

How has branded search demand for Laneway changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Laneway in New Zealand fell from 15.6K to 6.1K.
  • Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand decreased from 34.3% to 8.8%.
  • Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand peaked at 64.6% in January 2026 and was lowest at 4.1% in July 2026.
  • Across the 11 months ending August 2026, Laneway fell from 2nd to 3rd among music festivals in New Zealand.

How did search popularity change for New Zealand music festivals in August 2026?

  1. In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.

  2. In August 2026, Rhythm and Vines gained estimated Share of Search among music festivals in New Zealand, from 76.4% to 78.7%.

  3. In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%.

  4. Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026.

  5. Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.

  6. Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.

How is Laneway measured?

Brandwave collects information about searches that people make online using Laneway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • auckland laneway tickets
  • laneway 2022 lineup
  • laneway 2023 lineup
  • laneway auckland
  • laneway auckland lineup
  • laneway festival
  • laneway festival dates
  • laneway festival location
  • laneway festival price
  • laneway festival ticket price
  • laneway lineup
  • laneway tickets
  • st jerome laneway festival

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How the Brand Demand Index is measured

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