Homegrown vs Laneway:Which is more popular by branded search in New Zealand?
In August 2026, Laneway had more branded searches than Homegrown among music festivals in New Zealand. Laneway was estimated to have 6.1K branded searches compared to Homegrown’s 160, and held an 8.8% Share of Search versus Homegrown’s 0.23%.
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Which is more popular in search, Homegrown or Laneway?
Compare the music festivals New Zealanders buy tickets to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laneway, Homegrown. The figures are in the table below the chart.
View monthly share of search table
| Month | Rhythm and Vines | Northern Bass | Laneway | Electric Avenue | Splore | Homegrown |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 15.5% | 34.3% | 6.6% | 5.5% | 1.2% |
| Nov 2025 | 41.2% | 17.6% | 27.7% | 6.3% | 6.1% | 1.1% |
| Dec 2025 | 47.7% | 25.2% | 16.2% | 3.3% | 7% | 0.53% |
| Jan 2026 | 9.1% | 3% | 64.6% | 10.8% | 11% | 1.4% |
| Feb 2026 | 2.7% | 0.77% | 47.5% | 23.3% | 24.1% | 1.5% |
| Mar 2026 | 26.4% | 11.2% | 10.8% | 15.1% | 5.7% | 30.9% |
| Apr 2026 | 41.1% | 16.7% | 12.9% | 22% | 5% | 2.3% |
| May 2026 | 49.2% | 20.7% | 13.6% | 8.6% | 4.5% | 3.4% |
| Jun 2026 | 57.4% | 20.3% | 11.4% | 5.8% | 4.1% | 0.96% |
| Jul 2026 | 76.4% | 15.7% | 4.1% | 2.8% | 0.85% | 0.23% |
| Aug 2026 | 78.7% | 8.9% | 8.8% | 2.7% | 0.66% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Homegrown and Laneway comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Homegrown took it in March 2026, Laneway took it in April 2026.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand moved from 1.2% to 0.23%, and its estimated monthly branded searches moved from 560 to 160.
- Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand moved from 34.3% to 8.8%, and its estimated monthly branded searches moved from 15.6K to 6.1K.
How did search popularity change for New Zealand music festivals in August 2026?
2 changes
In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.
Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Homegrown’s and Laneway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Homegrown
4 branded search terms
- homegrown festival
- homegrown lineup
- homegrown tickets
- homegrown wellington
Laneway
13 branded search terms
- auckland laneway tickets
- laneway 2022 lineup
- laneway 2023 lineup
- laneway auckland
- laneway auckland lineup
- laneway festival
- laneway festival dates
- laneway festival location
- laneway festival price
- laneway festival ticket price
- laneway lineup
- laneway tickets
- st jerome laneway festival
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.