Laneway vs Northern Bass:Which is more popular by branded search in New Zealand?
In August 2026, Laneway and Northern Bass were level on Share of Search among music festivals in New Zealand, with an estimated 6.1K versus 6.2K branded searches, at 8.8% and 8.9% estimated Share of Search.
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Which is more popular in search, Laneway or Northern Bass?
Compare the music festivals New Zealanders buy tickets to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Northern Bass, Laneway. The figures are in the table below the chart.
View monthly share of search table
| Month | Rhythm and Vines | Northern Bass | Laneway | Electric Avenue | Splore | Homegrown |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 15.5% | 34.3% | 6.6% | 5.5% | 1.2% |
| Nov 2025 | 41.2% | 17.6% | 27.7% | 6.3% | 6.1% | 1.1% |
| Dec 2025 | 47.7% | 25.2% | 16.2% | 3.3% | 7% | 0.53% |
| Jan 2026 | 9.1% | 3% | 64.6% | 10.8% | 11% | 1.4% |
| Feb 2026 | 2.7% | 0.77% | 47.5% | 23.3% | 24.1% | 1.5% |
| Mar 2026 | 26.4% | 11.2% | 10.8% | 15.1% | 5.7% | 30.9% |
| Apr 2026 | 41.1% | 16.7% | 12.9% | 22% | 5% | 2.3% |
| May 2026 | 49.2% | 20.7% | 13.6% | 8.6% | 4.5% | 3.4% |
| Jun 2026 | 57.4% | 20.3% | 11.4% | 5.8% | 4.1% | 0.96% |
| Jul 2026 | 76.4% | 15.7% | 4.1% | 2.8% | 0.85% | 0.23% |
| Aug 2026 | 78.7% | 8.9% | 8.8% | 2.7% | 0.66% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Laneway and Northern Bass comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Northern Bass took it in December 2025, Laneway took it in January 2026, Northern Bass took it in March 2026.
- Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand moved from 34.3% to 8.8%, and its estimated monthly branded searches moved from 15.6K to 6.1K.
- Across the 11 months ending August 2026, Northern Bass’ estimated Share of Search among music festivals in New Zealand moved from 15.5% to 8.9%, and its estimated monthly branded searches moved from 7K to 6.2K.
How did search popularity change for New Zealand music festivals in August 2026?
2 changes
In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.
In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Laneway’s and Northern Bass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laneway
13 branded search terms
- auckland laneway tickets
- laneway 2022 lineup
- laneway 2023 lineup
- laneway auckland
- laneway auckland lineup
- laneway festival
- laneway festival dates
- laneway festival location
- laneway festival price
- laneway festival ticket price
- laneway lineup
- laneway tickets
- st jerome laneway festival
Northern Bass
11 branded search terms
- northern bass
- northern bass bus tickets
- northern bass festival
- northern bass lineup
- northern bass near me
- northern bass new zealand
- northern bass tickets
- northernbass
- northernbass co nz
- northernbass lineup
- northernbass tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.