Laneway vs Splore:Which is more popular by branded search in New Zealand?
In August 2026, Laneway had more branded searches than Splore among music festivals in New Zealand. Laneway was estimated to have 6.1K branded searches compared to Splore’s 460, and held an 8.8% Share of Search versus Splore’s 0.66%.
Follow Laneway vs Splore and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Laneway or Splore?
Compare the music festivals New Zealanders buy tickets to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laneway, Splore. The figures are in the table below the chart.
View monthly share of search table
| Month | Rhythm and Vines | Northern Bass | Laneway | Electric Avenue | Splore | Homegrown |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 15.5% | 34.3% | 6.6% | 5.5% | 1.2% |
| Nov 2025 | 41.2% | 17.6% | 27.7% | 6.3% | 6.1% | 1.1% |
| Dec 2025 | 47.7% | 25.2% | 16.2% | 3.3% | 7% | 0.53% |
| Jan 2026 | 9.1% | 3% | 64.6% | 10.8% | 11% | 1.4% |
| Feb 2026 | 2.7% | 0.77% | 47.5% | 23.3% | 24.1% | 1.5% |
| Mar 2026 | 26.4% | 11.2% | 10.8% | 15.1% | 5.7% | 30.9% |
| Apr 2026 | 41.1% | 16.7% | 12.9% | 22% | 5% | 2.3% |
| May 2026 | 49.2% | 20.7% | 13.6% | 8.6% | 4.5% | 3.4% |
| Jun 2026 | 57.4% | 20.3% | 11.4% | 5.8% | 4.1% | 0.96% |
| Jul 2026 | 76.4% | 15.7% | 4.1% | 2.8% | 0.85% | 0.23% |
| Aug 2026 | 78.7% | 8.9% | 8.8% | 2.7% | 0.66% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Laneway and Splore comparison changed over the last 12 months?
3 findings
- Laneway was ahead of Splore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Laneway’s estimated Share of Search among music festivals in New Zealand moved from 34.3% to 8.8%, and its estimated monthly branded searches moved from 15.6K to 6.1K.
- Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand moved from 5.5% to 0.66%, and its estimated monthly branded searches moved from 2.5K to 460.
How did search popularity change for New Zealand music festivals in August 2026?
2 changes
In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.
Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Laneway’s and Splore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laneway
13 branded search terms
- auckland laneway tickets
- laneway 2022 lineup
- laneway 2023 lineup
- laneway auckland
- laneway auckland lineup
- laneway festival
- laneway festival dates
- laneway festival location
- laneway festival price
- laneway festival ticket price
- laneway lineup
- laneway tickets
- st jerome laneway festival
Splore
8 branded search terms
- splore
- splore festival
- splore festival tickets
- splore lineup
- splore near me
- splore net
- splore nz
- splore tickets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.