Homegrown vs Splore:Which is more popular by branded search in New Zealand?
In August 2026, Splore had more branded searches than Homegrown among music festivals in New Zealand. Splore was estimated to have 460 branded searches compared to Homegrown’s 160, and held a 0.66% Share of Search versus Homegrown’s 0.23%.
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Which is more popular in search, Homegrown or Splore?
Compare the music festivals New Zealanders buy tickets to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Splore, Homegrown. The figures are in the table below the chart.
View monthly share of search table
| Month | Rhythm and Vines | Northern Bass | Laneway | Electric Avenue | Splore | Homegrown |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 15.5% | 34.3% | 6.6% | 5.5% | 1.2% |
| Nov 2025 | 41.2% | 17.6% | 27.7% | 6.3% | 6.1% | 1.1% |
| Dec 2025 | 47.7% | 25.2% | 16.2% | 3.3% | 7% | 0.53% |
| Jan 2026 | 9.1% | 3% | 64.6% | 10.8% | 11% | 1.4% |
| Feb 2026 | 2.7% | 0.77% | 47.5% | 23.3% | 24.1% | 1.5% |
| Mar 2026 | 26.4% | 11.2% | 10.8% | 15.1% | 5.7% | 30.9% |
| Apr 2026 | 41.1% | 16.7% | 12.9% | 22% | 5% | 2.3% |
| May 2026 | 49.2% | 20.7% | 13.6% | 8.6% | 4.5% | 3.4% |
| Jun 2026 | 57.4% | 20.3% | 11.4% | 5.8% | 4.1% | 0.96% |
| Jul 2026 | 76.4% | 15.7% | 4.1% | 2.8% | 0.85% | 0.23% |
| Aug 2026 | 78.7% | 8.9% | 8.8% | 2.7% | 0.66% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Homegrown and Splore comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Homegrown took it in March 2026, Splore took it in April 2026.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand moved from 1.2% to 0.23%, and its estimated monthly branded searches moved from 560 to 160.
- Across the 11 months ending August 2026, Splore’s estimated Share of Search among music festivals in New Zealand moved from 5.5% to 0.66%, and its estimated monthly branded searches moved from 2.5K to 460.
How did search popularity change for New Zealand music festivals in August 2026?
2 changes
Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.
Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Homegrown’s and Splore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.