Retail banks in New Zealand:Which are most popular?

Name: Retail banks in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, ANZ was the most searched retail bank in New Zealand, accounting for 32.2% of all searches among the ten banks we track. When we checked with ChatGPT and Google AI Overviews, ANZ, ASB, Westpac, Kiwibank and BNZ showed up in every answer. BNZ was recommended most often, coming first in one out of five responses.

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Top retail banks in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ANZ, ASB, Westpac, Kiwibank and BNZ appeared every time. BNZ was recommended most often, coming first in one out of five answers. ASB was second, and ANZ was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ANZ	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ASB	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Westpac	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Kiwibank	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
BNZ	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
The Co-operative Bank	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
TSB	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Heartland Bank	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Rabobank New Zealand	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
SBS Bank	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kiwibank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Co-operative Bank3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TSB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Heartland Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rabobank New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SBS Bank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about retail banks

5 answers

Asked ChatGPT
“Which retail bank should I switch to in New Zealand?”
1. 1BNZ
2. 2Kiwibank
3. 3ASB
4. 4Westpac
5. 5ANZ
Asked ChatGPT
“What are the best retail banks in New Zealand?”
1. 1TSB
2. 2ASB
3. 3BNZ
4. 4Kiwibank
5. 5ANZ
6. 6Heartland Bank
7. 7Rabobank New Zealand
8. 8Westpac
9. 9The Co-operative Bank
Asked ChatGPT
“What's the best retail bank in New Zealand for everyday banking?”
1. 1ASB
2. 2BNZ
3. 3Westpac
4. 4ANZ
5. 5Kiwibank
Searched Google, AI Overview
“best bank nz”
1. 1The Co-operative Bank
2. 2BNZ
3. 3ASB
4. 4ANZ
5. 5Kiwibank
6. 6Westpac
Searched Google, AI Overview
“nz retail banks”
1. 1ANZ
2. 2BNZ
3. 3ASB
4. 4Westpac
5. 5Kiwibank
6. 6TSB
7. 7SBS Bank
8. 8The Co-operative Bank
9. 9Heartland Bank
10. 10Rabobank New Zealand

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which retail banks do people search for most?

This chart shows how often people search Google for each retail bank by name. Each line represents a brand's share of searches for all ten retail banks we track, month by month, from searches in New Zealand.

Share of searches among retail banks in New Zealand, by month

Month	ANZ	ASB	Westpac	Kiwibank	BNZ	TSB	SBS Bank	The Co-operative Bank	Heartland Bank	Rabobank New Zealand
Nov 2025	33.7%	19.6%	17.7%	17.5%	5.6%	2.9%	1%	0.89%	0.57%	0.48%
Dec 2025	33.9%	19.6%	17.8%	17.5%	5.6%	2.9%	0.86%	0.9%	0.47%	0.4%
Jan 2026	34.8%	20.4%	18.5%	14.9%	5.8%	2.9%	0.89%	0.76%	0.59%	0.39%
Feb 2026	31.8%	22.5%	16.8%	16.4%	6.4%	3.2%	0.98%	0.84%	0.65%	0.42%
Mar 2026	34.3%	20.4%	18.1%	14.6%	6.9%	3%	1.1%	0.74%	0.58%	0.46%
Apr 2026	33.7%	19.7%	17.9%	17.6%	5.6%	2.9%	0.86%	0.74%	0.57%	0.41%
May 2026	34.7%	20.2%	18.3%	14.8%	5.8%	3.1%	1.1%	0.91%	0.59%	0.48%
Jun 2026	34.6%	20.1%	18.1%	14.6%	5.7%	3.6%	1.1%	0.9%	0.87%	0.47%
Jul 2026	32%	22.3%	16.6%	16.3%	6.3%	3.3%	0.97%	1%	0.65%	0.46%
Aug 2026	30.8%	21.6%	19.6%	15.8%	6.1%	3.4%	0.94%	0.8%	0.63%	0.47%
Sep 2026	32.2%	22.6%	16.9%	16.5%	5.4%	3.5%	0.98%	0.84%	0.65%	0.5%
Oct 2026	—	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ANZ	32.2%	731K	+0.34%	+1.4 points
2, held 2nd	ASB ASB Bank Limited	22.6%	513K	+0.44%	+1 points
3, held 3rd	Westpac	16.9%	384K	-17.3%	-2.7 points
4, held 4th	Kiwibank	16.5%	374K	+0.2%	+0.7 points
5, held 5th	BNZ	5.4%	123K	-14.9%	-0.7 points
6, held 6th	TSB	3.5%	79.6K	+0.1%	+0.1 points
7, held 7th	SBS Bank	0.98%	22.2K	0%	0 points
8, held 8th	The Co-operative Bank	0.84%	19K	0%	0 points
9, held 9th	Heartland Bank	0.65%	14.8K	0%	0 points
10, held 10th	Rabobank New Zealand	0.5%	11.3K	+1.2%	0 points

1.ANZ
32.2%
Held 1st. 731K estimated branded searches, +0.34% vs prior month. Share +1.4 points.
2.ASB
22.6%
Held 2nd. 513K estimated branded searches, +0.44% vs prior month. Share +1 points.
3.Westpac
16.9%
Held 3rd. 384K estimated branded searches, -17.3% vs prior month. Share -2.7 points.
4.Kiwibank
16.5%
Held 4th. 374K estimated branded searches, +0.2% vs prior month. Share +0.7 points.
5.BNZ
5.4%
Held 5th. 123K estimated branded searches, -14.9% vs prior month. Share -0.7 points.
6.TSB
3.5%
Held 6th. 79.6K estimated branded searches, +0.1% vs prior month. Share +0.1 points.
7.SBS Bank
0.98%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.The Co-operative Bank
0.84%
Held 8th. 19K estimated branded searches, 0% vs prior month. Share 0 points.
9.Heartland Bank
0.65%
Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
10.Rabobank New Zealand
0.5%
Held 10th. 11.3K estimated branded searches, +1.2% vs prior month. Share 0 points.

Which brand is most popular in search among retail banks in New Zealand?

10 brands

In September 2026, ANZ was the most searched among retail banks in New Zealand, with an estimated 731K branded searches, 32.2% of all searches for the ten we track. ASB is in 2nd place, 9.6 percentage points behind at 22.6%.

New Zealand retail banks, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
ANZ	33.7% → 32.2%	34.8%Jan 2026	30.8%Aug 2026	1st
ASB	19.6% → 22.6%	22.6%Sep 2026	19.6%Nov 2025	2nd
Westpac	17.7% → 16.9%	19.6%Aug 2026	16.6%Jul 2026	3rd
Kiwibank	17.5% → 16.5%	17.6%Apr 2026	14.6%Mar 2026	4th
BNZ	5.6% → 5.4%	6.9%Mar 2026	5.4%Sep 2026	5th
TSB	2.9% → 3.5%	3.6%Jun 2026	2.9%Nov 2025	6th
SBS Bank	1% → 0.98%	1.1%May 2026	0.86%Dec 2025	7th
The Co-operative Bank	0.89% → 0.84%	1%Jul 2026	0.74%Apr 2026	8th
Heartland Bank	0.57% → 0.65%	0.87%Jun 2026	0.47%Dec 2025	9th
Rabobank New Zealand	0.48% → 0.5%	0.5%Sep 2026	0.39%Jan 2026	10th

Each finding as a sentence

Across the 11 months ending September 2026, ANZ’s share of searches among retail banks in New Zealand decreased from 33.7% to 32.2%.
Across the 11 months ending September 2026, ASB’s share of searches among retail banks in New Zealand increased from 19.6% to 22.6%.
Across the 11 months ending September 2026, Westpac’s share of searches among retail banks in New Zealand decreased from 17.7% to 16.9%.
Across the 11 months ending September 2026, Kiwibank’s share of searches among retail banks in New Zealand decreased from 17.5% to 16.5%.
Across the 11 months ending September 2026, TSB’s share of searches among retail banks in New Zealand increased from 2.9% to 3.5%.
Across the 11 months ending September 2026, ANZ’s share of searches among retail banks in New Zealand peaked at 34.8% in January 2026 and was lowest at 30.8% in August 2026.
Across the 11 months ending September 2026, Westpac’s share of searches among retail banks in New Zealand peaked at 19.6% in August 2026 and was lowest at 16.6% in July 2026.
Across the 11 months ending September 2026, Kiwibank’s share of searches among retail banks in New Zealand peaked at 17.6% in April 2026 and was lowest at 14.6% in March 2026.
Across the 11 months ending September 2026, BNZ’s share of searches among retail banks in New Zealand peaked at 6.9% in March 2026 and was lowest at 5.4% in September 2026.
Across the 11 months ending September 2026, BNZ, SBS Bank, The Co-operative Bank, Heartland Bank and Rabobank New Zealand held steady: their share of searches among retail banks in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand retail banks in September 2026?

7 changes

In September 2026, ANZ gained share of searches among retail banks in New Zealand, from 30.8% to 32.2%.
In September 2026, ASB gained share of searches among retail banks in New Zealand, from 21.6% to 22.6%.
In September 2026, Kiwibank gained share of searches among retail banks in New Zealand, from 15.8% to 16.5%.
In September 2026, Westpac lost share of searches among retail banks in New Zealand, from 19.6% to 16.9%.
In September 2026, BNZ lost share of searches among retail banks in New Zealand, from 6.1% to 5.4%.
Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.2% over 11 measured months, from 23.2K to 19K in September 2026.
Estimated monthly branded searches for SBS Bank in New Zealand fell 18.1% over 11 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted for retail banks?

77 search terms

Each brand's share of searches among retail banks comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.