Brandwave

ANZ vs Kiwibank:Which is more popular in New Zealand?

In September 2026, ANZ had more branded searches than Kiwibank among retail banks in New Zealand. ANZ had about 731,000 branded searches, while Kiwibank had 374,000. ANZ made up 32.2% of all retail bank searches we track, and Kiwibank accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about retail banks, both ANZ and Kiwibank appeared in all five answers. ANZ was mentioned before Kiwibank in three out of five answers.

Among retail banks in New Zealand in September 2026

Who do people search for more?

ANZ, about 2 searches for every 1 for Kiwibank

ANZ 731K searchesKiwibank 374K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

ANZ in 5 of 5Kiwibank in 5 of 5

Who does AI recommend more?

ANZ, named ahead of Kiwibank in 3 of 5 answers

ANZ first in 3Kiwibank first in 2

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Top retail banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both ANZ and Kiwibank showed up in all five answers. ANZ was listed before Kiwibank in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ANZ1st
  2. Kiwibank2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kiwibank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about retail banks

5 answers

  • Asked ChatGPT

    “Which retail bank should I switch to in New Zealand?”

    1. 2Kiwibank
    2. 5ANZ

  • Asked ChatGPT

    “What are the best retail banks in New Zealand?”

    1. 4Kiwibank
    2. 5ANZ

  • Asked ChatGPT

    “What's the best retail bank in New Zealand for everyday banking?”

    1. 4ANZ
    2. 5Kiwibank

  • Searched Google, AI Overview

    “best bank nz”

    1. 4ANZ
    2. 5Kiwibank

  • Searched Google, AI Overview

    “nz retail banks”

    1. 1ANZ
    2. 5Kiwibank

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is ANZ or Kiwibank more popular in search?

This chart shows how often people search Google for ANZ and Kiwibank by name. Each line represents a brand's share of searches for all ten retail banks we track, month by month, from searches in New Zealand.

ANZ and Kiwibank among retail banks in New Zealand, by month

Share of searches by month for ANZ, Kiwibank. The figures are in the table below the chart.

View monthly share of searches table
MonthANZKiwibank
Nov 202533.7%17.5%
Dec 202533.9%17.5%
Jan 202634.8%14.9%
Feb 202631.8%16.4%
Mar 202634.3%14.6%
Apr 202633.7%17.6%
May 202634.7%14.8%
Jun 202634.6%14.6%
Jul 202632%16.3%
Aug 202630.8%15.8%
Sep 202632.2%16.5%
Oct 2026——

How has branded search for ANZ and Kiwibank changed in New Zealand over the last 12 months?

3 findings
  • ANZ was ahead of Kiwibank in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, ANZ’s share of searches among retail banks in New Zealand moved from 33.7% to 32.2%, and its estimated monthly branded searches moved from 882K to 731K.
  • Across the 11 months ending September 2026, Kiwibank’s share of searches among retail banks in New Zealand moved from 17.5% to 16.5%, and its estimated monthly branded searches moved from 456K to 374K.

How did search popularity change for New Zealand retail banks in September 2026?

2 changes

  1. In September 2026, ANZ gained share of searches among retail banks in New Zealand, from 30.8% to 32.2%.

  2. In September 2026, Kiwibank gained share of searches among retail banks in New Zealand, from 15.8% to 16.5%.

How are ANZ’s and Kiwibank’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using ANZ’s and Kiwibank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZ

12 branded search terms

  • anz
  • ANZ Bank
  • anz banking
  • anz credit card
  • anz home loan
  • anz home loans
  • anz kiwisaver
  • anz mortgage
  • anz mortgages
  • anz personal loan
  • anz savings
  • anz term deposit

Kiwibank

11 branded search terms

  • Kiwibank
  • kiwibank banking
  • kiwibank credit card
  • kiwibank home loan
  • kiwibank home loans
  • kiwibank kiwisaver
  • kiwibank mortgage
  • kiwibank mortgages
  • kiwibank personal loan
  • kiwibank savings
  • kiwibank term deposit

How the Brand Demand Index is measured

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