How popular isKiwibank in search?
In August 2026, there were an estimated 374K branded searches for Kiwibank in New Zealand which is down 18.4% over the last 11 months. Kiwibank holds 15.7% estimated Share of Search among New Zealand retail banks and is ranked 4th of 10 competitors for search popularity.
ANZ30.7%
ASB21.5%
Westpac19.6%
Kiwibank15.7%
BNZ6.4%TSB3.3%
SBS Bank0.94%
The Co-operative Bank0.76%
Heartland Bank0.64%
Rabobank New Zealand0.32%
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Which retail banks compete with Kiwibank?
Share of Search by month for ANZ, ASB, Westpac, Kiwibank, BNZ, TSB. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.7% | 731K | -0.47% | -1.2 points | |
| 2, held 2nd | 21.5% | 512K | -0.04% | -0.7 points | |
| 3, held 3rd | 19.6% | 467K | +21.8% | +3 points | |
| 4, held 4th | 15.7% | 374K | 0% | -0.5 points | |
| 5, held 5th | 6.4% | 153K | +0.08% | -0.2 points | |
| 6, held 6th | 3.3% | 79.6K | +4.3% | 0 points | |
| 7, held 7th | 0.94% | 22.3K | 0% | 0 points | |
| 8, held 8th | 0.76% | 18.1K | -18.4% | -0.2 points | |
| 9, held 9th | 0.64% | 15.2K | -0.13% | 0 points | |
| 10, held 10th | 0.32% | 7.6K | -1.7% | 0 points |
1.
ANZ30.7%
held 1st · 731K estimated branded searches · -0.47% vs prior month · -1.2 points
2.
ASB21.5%
held 2nd · 512K estimated branded searches · -0.04% vs prior month · -0.7 points
3.
Westpac19.6%
held 3rd · 467K estimated branded searches · +21.8% vs prior month · +3 points
4.
Kiwibank15.7%
held 4th · 374K estimated branded searches · 0% vs prior month · -0.5 points
5.
BNZ6.4%
held 5th · 153K estimated branded searches · +0.08% vs prior month · -0.2 points
6.
3.3%
held 6th · 79.6K estimated branded searches · +4.3% vs prior month · 0 points
7.
SBS Bank0.94%
held 7th · 22.3K estimated branded searches · 0% vs prior month · 0 points
0.76%
held 8th · 18.1K estimated branded searches · -18.4% vs prior month · -0.2 points
0.64%
held 9th · 15.2K estimated branded searches · -0.13% vs prior month · 0 points
0.32%
held 10th · 7.6K estimated branded searches · -1.7% vs prior month · 0 points
Compare search popularity between Kiwibank and its closest rivals
How has branded search demand for Kiwibank changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kiwibank in New Zealand fell from 458K to 374K.
- Across the 11 months ending August 2026, Kiwibank’s estimated Share of Search among retail banks in New Zealand decreased from 16.2% to 15.7%.
- Across the 11 months ending August 2026, Kiwibank’s estimated Share of Search among retail banks in New Zealand peaked at 17.5% in April 2026 and was lowest at 14.5% in March 2026.
How did search popularity change for New Zealand retail banks in August 2026?
6 changes
In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%.
In August 2026, ANZ lost estimated Share of Search among retail banks in New Zealand, from 31.9% to 30.7%.
In August 2026, ASB lost estimated Share of Search among retail banks in New Zealand, from 22.3% to 21.5%.
In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%.
Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.4% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.
How is Kiwibank measured?
Brandwave collects information about searches that people make online using Kiwibank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- Kiwibank
- kiwibank banking
- kiwibank credit card
- kiwibank home loan
- kiwibank home loans
- kiwibank kiwisaver
- kiwibank mortgage
- kiwibank mortgages
- kiwibank personal loan
- kiwibank savings
- kiwibank savings account
- kiwibank term deposit
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Is Kiwibank your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.