Brandwave

How popular isTSB?

In September 2026, people searched for TSB by name about 79,600 times in New Zealand, about the same as the previous year. These searches made up 3.5% of all New Zealand retail bank searches, placing TSB sixth out of ten banks. When we asked both ChatGPT and Google AI Overviews about retail banks, TSB appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

TSB is the sixth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. ANZShare of searches 32.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. ASBShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. WestpacShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. KiwibankShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. TSBShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top retail banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TSB was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TSB is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BNZ1st
  2. ASB2nd
  3. ANZ3rd
  4. Kiwibank4th
  5. Westpac5th
  6. TSB6th
  7. The Co-operative Bank7th
  8. Heartland Bank8th
  9. Rabobank New Zealand9th
  10. SBS Bank10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kiwibank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Co-operative Bank3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TSB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heartland Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rabobank New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SBS Bank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about retail banks

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which retail banks compete with TSB?

TSB against retail banks in New Zealand, by month

Share of searches by month for ANZ, ASB, Westpac, Kiwibank, BNZ, TSB. The figures are in the table below the chart.

View monthly share of searches table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538.1%18.3%16.6%16.3%5.2%2.7%0.97%0.83%0.53%0.48%
Nov 202533.7%19.6%17.7%17.5%5.6%2.9%1%0.89%0.57%0.48%
Dec 202533.9%19.6%17.8%17.5%5.6%2.9%0.86%0.9%0.47%0.4%
Jan 202634.8%20.4%18.5%14.9%5.8%2.9%0.89%0.76%0.59%0.39%
Feb 202631.8%22.5%16.8%16.4%6.4%3.2%0.98%0.84%0.65%0.42%
Mar 202634.3%20.4%18.1%14.6%6.9%3%1.1%0.74%0.58%0.46%
Apr 202633.7%19.7%17.9%17.6%5.6%2.9%0.86%0.74%0.57%0.41%
May 202634.7%20.2%18.3%14.8%5.8%3.1%1.1%0.91%0.59%0.48%
Jun 202634.6%20.1%18.1%14.6%5.7%3.6%1.1%0.9%0.87%0.47%
Jul 202632%22.3%16.6%16.3%6.3%3.3%0.97%1%0.65%0.46%
Aug 202630.8%21.6%19.6%15.8%6.1%3.4%0.94%0.8%0.63%0.47%
Sep 202632.2%22.6%16.9%16.5%5.4%3.5%0.98%0.84%0.65%0.5%

  1. 1.ANZ

    32.2%

    Held 1st. 731K estimated branded searches, +0.34% vs prior month. Share +1.4 points.

  2. 2.ASB

    22.6%

    Held 2nd. 513K estimated branded searches, +0.44% vs prior month. Share +1 points.

  3. 3.Westpac

    16.9%

    Held 3rd. 384K estimated branded searches, -17.3% vs prior month. Share -2.7 points.

  4. 4.Kiwibank

    16.5%

    Held 4th. 374K estimated branded searches, +0.2% vs prior month. Share +0.7 points.

  5. 5.BNZ

    5.4%

    Held 5th. 123K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  6. 6.TSB

    3.5%

    Held 6th. 79.6K estimated branded searches, +0.1% vs prior month. Share +0.1 points.

  7. 7.SBS Bank

    0.98%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.The Co-operative Bank

    0.84%

    Held 8th. 19K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Heartland Bank

    0.65%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Rabobank New Zealand

    0.5%

    Held 10th. 11.3K estimated branded searches, +1.2% vs prior month. Share 0 points.

Compare popularity between TSB and its closest rivals

Every comparison with TSB

13 comparisons

How has branded search demand for TSB changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TSB in New Zealand held steady, from 76.6K to 79.6K.
  • Across the 12 months ending September 2026, TSB’s share of searches among retail banks in New Zealand increased from 2.7% to 3.5%.

How did search popularity change for New Zealand retail banks in September 2026?

6 changes

  1. In September 2026, ANZ gained share of searches among retail banks in New Zealand, from 30.8% to 32.2%.

  2. In September 2026, ASB gained share of searches among retail banks in New Zealand, from 21.6% to 22.6%.

  3. In September 2026, Kiwibank gained share of searches among retail banks in New Zealand, from 15.8% to 16.5%.

  4. In September 2026, Westpac lost share of searches among retail banks in New Zealand, from 19.6% to 16.9%.

  5. In September 2026, BNZ lost share of searches among retail banks in New Zealand, from 6.1% to 5.4%.

  6. Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.2% over 12 measured months, from 23.2K to 19K in September 2026.

How are TSB’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using TSB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tsb
  • Tsb Bank
  • tsb banking
  • tsb credit card
  • tsb home loan
  • tsb home loans
  • tsb kiwisaver
  • tsb mortgage
  • tsb mortgages
  • tsb personal loan
  • tsb savings
  • tsb term deposit

Do you work for TSB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TSB compete?

TSB is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
retail banks6th of 103.5%Shown above
Credit card providers10th of 100.34%Show ranking
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Is TSB your brand?

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