ASB vs TSB:Which is more popular by branded search in New Zealand?
In August 2026, ASB had more branded searches than TSB among retail banks in New Zealand. ASB was estimated to have 512K branded searches compared to TSB’s 79.6K, and held a 21.5% Share of Search versus TSB’s 3.3%.
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Which is more popular in search, ASB or TSB?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASB, TSB. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the ASB and TSB comparison changed over the last 12 months?
3 findings
- ASB was ahead of TSB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASB’s estimated Share of Search among retail banks in New Zealand moved from 18.3% to 21.5%, and its estimated monthly branded searches moved from 516K to 512K.
- Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K.
How did search popularity change for New Zealand retail banks in August 2026?
1 change
In August 2026, ASB lost estimated Share of Search among retail banks in New Zealand, from 22.3% to 21.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ASB’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASB
17 branded search terms
- asb
- ASB Bank
- asb banking
- asb credit card
- asb home loan
- asb home loans
- asb investments
- asb kiwisaver
- asb kiwisaver fund
- asb kiwisaver scheme
- asb mortgage
- asb mortgages
- asb personal loan
- asb savings
- asb savings account
- asb term deposit
- kiwisaver asb
TSB
13 branded search terms
- tsb
- Tsb Bank
- tsb banking
- tsb credit card
- tsb home loan
- tsb home loans
- tsb kiwisaver
- tsb mortgage
- tsb mortgages
- tsb personal loan
- tsb savings
- tsb savings account
- tsb term deposit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.