SBS Bank vs TSB:Which is more popular by branded search in New Zealand?
In August 2026, TSB had more branded searches than SBS Bank among retail banks in New Zealand. TSB was estimated to have 79.6K branded searches compared to SBS Bank’s 22.3K, and held a 3.3% Share of Search versus SBS Bank’s 0.94%.
Follow SBS Bank vs TSB and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, SBS Bank or TSB?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TSB, SBS Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the SBS Bank and TSB comparison changed over the last 12 months?
3 findings
- TSB was ahead of SBS Bank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SBS Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 27.3K to 22.3K.
- Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K.
How did search popularity change for New Zealand retail banks in August 2026?
1 change
Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SBS Bank’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SBS Bank
8 branded search terms
- SBS Bank
- sbs bank credit card
- sbs bank home loan
- sbs bank home loans
- sbs bank kiwisaver
- sbs bank mortgage
- sbs bank personal loan
- sbs bank term deposit
TSB
13 branded search terms
- tsb
- Tsb Bank
- tsb banking
- tsb credit card
- tsb home loan
- tsb home loans
- tsb kiwisaver
- tsb mortgage
- tsb mortgages
- tsb personal loan
- tsb savings
- tsb savings account
- tsb term deposit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.