How popular isSBS Bank in search?
In August 2026, there were an estimated 22.3K branded searches for SBS Bank in New Zealand which is down 18.2% over the last 11 months. SBS Bank holds 0.94% estimated Share of Search among New Zealand retail banks and is ranked 7th of 10 competitors for search popularity.
ANZ30.7%
ASB21.5%
Westpac19.6%
Kiwibank15.7%
BNZ6.4%TSB3.3%
SBS Bank0.94%
The Co-operative Bank0.76%
Heartland Bank0.64%
Rabobank New Zealand0.32%
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Which retail banks compete with SBS Bank?
Share of Search by month for ANZ, ASB, Westpac, Kiwibank, BNZ, TSB, SBS Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.7% | 731K | -0.47% | -1.2 points | |
| 2, held 2nd | 21.5% | 512K | -0.04% | -0.7 points | |
| 3, held 3rd | 19.6% | 467K | +21.8% | +3 points | |
| 4, held 4th | 15.7% | 374K | 0% | -0.5 points | |
| 5, held 5th | 6.4% | 153K | +0.08% | -0.2 points | |
| 6, held 6th | 3.3% | 79.6K | +4.3% | 0 points | |
| 7, held 7th | 0.94% | 22.3K | 0% | 0 points | |
| 8, held 8th | 0.76% | 18.1K | -18.4% | -0.2 points | |
| 9, held 9th | 0.64% | 15.2K | -0.13% | 0 points | |
| 10, held 10th | 0.32% | 7.6K | -1.7% | 0 points |
1.
ANZ30.7%
held 1st · 731K estimated branded searches · -0.47% vs prior month · -1.2 points
2.
ASB21.5%
held 2nd · 512K estimated branded searches · -0.04% vs prior month · -0.7 points
3.
Westpac19.6%
held 3rd · 467K estimated branded searches · +21.8% vs prior month · +3 points
4.
Kiwibank15.7%
held 4th · 374K estimated branded searches · 0% vs prior month · -0.5 points
5.
BNZ6.4%
held 5th · 153K estimated branded searches · +0.08% vs prior month · -0.2 points
6.
3.3%
held 6th · 79.6K estimated branded searches · +4.3% vs prior month · 0 points
7.
SBS Bank0.94%
held 7th · 22.3K estimated branded searches · 0% vs prior month · 0 points
0.76%
held 8th · 18.1K estimated branded searches · -18.4% vs prior month · -0.2 points
0.64%
held 9th · 15.2K estimated branded searches · -0.13% vs prior month · 0 points
0.32%
held 10th · 7.6K estimated branded searches · -1.7% vs prior month · 0 points
Compare search popularity between SBS Bank and its closest rivals
How has branded search demand for SBS Bank changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SBS Bank in New Zealand fell from 27.3K to 22.3K.
- Across the 11 months ending August 2026, SBS Bank’s estimated Share of Search among retail banks in New Zealand held steady, from 0.96% to 0.94%.
How did search popularity change for New Zealand retail banks in August 2026?
6 changes
In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%.
In August 2026, ANZ lost estimated Share of Search among retail banks in New Zealand, from 31.9% to 30.7%.
In August 2026, ASB lost estimated Share of Search among retail banks in New Zealand, from 22.3% to 21.5%.
In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%.
Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.4% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.
How is SBS Bank measured?
Brandwave collects information about searches that people make online using SBS Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- SBS Bank
- sbs bank credit card
- sbs bank home loan
- sbs bank home loans
- sbs bank kiwisaver
- sbs bank mortgage
- sbs bank personal loan
- sbs bank term deposit
Who owns SBS Bank?
SBS Bank is owned by Southland Building Society. Brandwave does not track any other brands owned by Southland Building Society.
Do you work for SBS Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SBS Bank your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.