How popular isRabobank New Zealand in search?
In August 2026, there were an estimated 7.6K branded searches for Rabobank New Zealand which is down 17.9% over the last 11 months. Rabobank New Zealand holds 0.32% estimated Share of Search among New Zealand retail banks and is ranked 10th of 10 competitors for search popularity.
ANZ30.7%
ASB21.5%
Westpac19.6%
Kiwibank15.7%
BNZ6.4%TSB3.3%
SBS Bank0.94%
The Co-operative Bank0.76%
Heartland Bank0.64%
Rabobank New Zealand0.32%
Follow Rabobank New Zealand and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which retail banks compete with Rabobank New Zealand?
Share of Search by month for ANZ, ASB, Westpac, Kiwibank, BNZ, TSB, Rabobank New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.7% | 731K | -0.47% | -1.2 points | |
| 2, held 2nd | 21.5% | 512K | -0.04% | -0.7 points | |
| 3, held 3rd | 19.6% | 467K | +21.8% | +3 points | |
| 4, held 4th | 15.7% | 374K | 0% | -0.5 points | |
| 5, held 5th | 6.4% | 153K | +0.08% | -0.2 points | |
| 6, held 6th | 3.3% | 79.6K | +4.3% | 0 points | |
| 7, held 7th | 0.94% | 22.3K | 0% | 0 points | |
| 8, held 8th | 0.76% | 18.1K | -18.4% | -0.2 points | |
| 9, held 9th | 0.64% | 15.2K | -0.13% | 0 points | |
| 10, held 10th | 0.32% | 7.6K | -1.7% | 0 points |
1.
ANZ30.7%
held 1st · 731K estimated branded searches · -0.47% vs prior month · -1.2 points
2.
ASB21.5%
held 2nd · 512K estimated branded searches · -0.04% vs prior month · -0.7 points
3.
Westpac19.6%
held 3rd · 467K estimated branded searches · +21.8% vs prior month · +3 points
4.
Kiwibank15.7%
held 4th · 374K estimated branded searches · 0% vs prior month · -0.5 points
5.
BNZ6.4%
held 5th · 153K estimated branded searches · +0.08% vs prior month · -0.2 points
6.
3.3%
held 6th · 79.6K estimated branded searches · +4.3% vs prior month · 0 points
7.
SBS Bank0.94%
held 7th · 22.3K estimated branded searches · 0% vs prior month · 0 points
0.76%
held 8th · 18.1K estimated branded searches · -18.4% vs prior month · -0.2 points
0.64%
held 9th · 15.2K estimated branded searches · -0.13% vs prior month · 0 points
0.32%
held 10th · 7.6K estimated branded searches · -1.7% vs prior month · 0 points
Compare search popularity between Rabobank New Zealand and its closest rivals
- Rabobank New Zealand vs BNZ: compare search popularity
- Rabobank New Zealand vs SBS Bank: compare search popularity
- Rabobank New Zealand vs The Co-operative Bank: compare search popularity
- Rabobank New Zealand vs Heartland Bank: compare search popularity
- Compare Rabobank New Zealand with any brand
How has branded search demand for Rabobank New Zealand changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rabobank New Zealand in New Zealand fell from 9.3K to 7.6K.
- Across the 11 months ending August 2026, Rabobank New Zealand’s estimated Share of Search among retail banks in New Zealand held steady, from 0.33% to 0.32%.
How did search popularity change for New Zealand retail banks in August 2026?
6 changes
In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%.
In August 2026, ANZ lost estimated Share of Search among retail banks in New Zealand, from 31.9% to 30.7%.
In August 2026, ASB lost estimated Share of Search among retail banks in New Zealand, from 22.3% to 21.5%.
In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%.
Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.4% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.
How is Rabobank New Zealand measured?
Brandwave collects information about searches that people make online using Rabobank New Zealand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- Rabobank
- rabobank banking
- rabobank savings
- rabobank savings account
- rabobank term deposit
Do you work for Rabobank New Zealand? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rabobank New Zealand your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.