Brandwave

How popular isHeartland Bank in search?

In August 2026, there were an estimated 15.2K branded searches for Heartland Bank in New Zealand which held steady over the last 11 months. Heartland Bank holds 86.1% estimated Share of Search among New Zealand business lenders and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Heartland Bank86.1%
  2. Prospa12.5%
  3. Lending Crowd1.3%
  4. Banjo Loans0.06%
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Which business lenders compete with Heartland Bank?

Heartland Bank against business lenders in New Zealand, by month

Share of Search by month for Heartland Bank, Prospa. The figures are in the table below the chart.

View monthly share of search table
MonthHeartland BankProspaLending CrowdBanjo Loans
Oct 202585.5%12.2%2.2%0.06%
Nov 202586%11.9%2.1%0.06%
Dec 202587.9%9.9%2.3%0%
Jan 202686.1%11.7%2.1%0.06%
Feb 202686.1%11.9%2%0.06%
Mar 202684.6%13.7%1.7%0.06%
Apr 202686.5%11.9%1.5%0.06%
May 202685.8%12.3%1.8%0.06%
Jun 202689.6%9.2%1.2%0.04%
Jul 202687.8%10.9%1.2%0.06%
Aug 202686.1%12.5%1.3%0.06%
Sep 2026————

  1. 1.Heartland Bank

    86.1%

    held 1st · 15.2K estimated branded searches · -0.13% vs prior month · -1.7 points

  2. 2.Prospa

    12.5%

    held 2nd · 2.2K estimated branded searches · +16.9% vs prior month · +1.6 points

  3. 3.Lending Crowd

    1.3%

    held 3rd · 230 estimated branded searches · +9.5% vs prior month · +0.1 points

  4. 4.Banjo Loans

    0.06%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Heartland Bank and its closest rivals

How has branded search demand for Heartland Bank changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Heartland Bank in New Zealand held steady, from 15.3K to 15.2K.
  • Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand increased from 85.5% to 86.1%.
  • Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand peaked at 89.6% in June 2026 and was lowest at 84.6% in March 2026.

How did search popularity change for New Zealand business lenders in August 2026?

  1. In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.

  2. In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%.

  3. Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.

Which retail banks compete with Heartland Bank?

Heartland Bank against retail banks in New Zealand, by month

Share of Search by month for ANZ, ASB, Westpac, Kiwibank, BNZ, TSB, Heartland Bank. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

  1. 1.ANZ

    30.7%

    held 1st · 731K estimated branded searches · -0.47% vs prior month · -1.2 points

  2. 2.ASB

    21.5%

    held 2nd · 512K estimated branded searches · -0.04% vs prior month · -0.7 points

  3. 3.Westpac

    19.6%

    held 3rd · 467K estimated branded searches · +21.8% vs prior month · +3 points

  4. 4.Kiwibank

    15.7%

    held 4th · 374K estimated branded searches · 0% vs prior month · -0.5 points

  5. 5.BNZ

    6.4%

    held 5th · 153K estimated branded searches · +0.08% vs prior month · -0.2 points

  6. 6.TSB

    3.3%

    held 6th · 79.6K estimated branded searches · +4.3% vs prior month · 0 points

  7. 7.SBS Bank

    0.94%

    held 7th · 22.3K estimated branded searches · 0% vs prior month · 0 points

  8. 8.The Co-operative Bank

    0.76%

    held 8th · 18.1K estimated branded searches · -18.4% vs prior month · -0.2 points

  9. 9.Heartland Bank

    0.64%

    held 9th · 15.2K estimated branded searches · -0.13% vs prior month · 0 points

  10. 10.Rabobank New Zealand

    0.32%

    held 10th · 7.6K estimated branded searches · -1.7% vs prior month · 0 points

Compare search popularity between Heartland Bank and its closest rivals

How has branded search demand for Heartland Bank changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand held steady, from 0.54% to 0.64%.

How did search popularity change for New Zealand retail banks in August 2026?

  1. In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%.

  2. In August 2026, ANZ lost estimated Share of Search among retail banks in New Zealand, from 31.9% to 30.7%.

  3. In August 2026, ASB lost estimated Share of Search among retail banks in New Zealand, from 22.3% to 21.5%.

  4. In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%.

  5. Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.4% over 11 measured months, from 22.2K to 18.1K in August 2026.

  6. Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.

How is Heartland Bank measured?

Brandwave collects information about searches that people make online using Heartland Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • Heartland Bank
  • heartland bank business loan
  • heartland bank home loan
  • heartland bank home loans
  • heartland bank loan
  • heartland bank mortgage
  • heartland bank mortgages
  • heartland bank personal loan
  • heartland bank savings
  • heartland bank savings account
  • heartland bank term deposit
  • heartland business loan

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How the Brand Demand Index is measured

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